socalTECH

JUNE 28, 2012

Los Angeles-based Rubicon Project , the online advertising optimization technology firm headed by Frank Addante, said that it has been ranked second in terms of unique visitors in online advertising reach, second only to Google. READ MORE>>.

Advertising 150

Advertising Google Web Media 150

SoCal CTO

JANUARY 28, 2010

He was struggling to find high quality developers in Los Angeles. Just the kind of person I like to meet. :) But I was a bit surprised when he emphasized how hard it had been for them to find a web developer in Los Angeles. Craigslist - He also considered advertising on Craigslist, but again was concerned about quality.

Web Development 167

Web Development Los Angeles Web Develop 167

socalTECH

JULY 18, 2013

Los Angeles-based search marketing agency The Search Agency reports today that its research has found that Google''s cost-per-clicks on tablets has just exceeded those of desktops, for the first time. According to the firm, average table CPCs on Google are now 1.7 google advertising tablet desktop agency search'

Google 133

Google Advertising Research Report 133

socalTECH

OCTOBER 16, 2013

How much of the online advertising business is now being driven by smartphones and tablets? According to Los Angeles-based search marketing company The Search Agency , more than one third of the total clicks on Google are now being driven by smartphones and tablets. thesearchagency search online advertising paid google'

Google 147

Google Paid Search Statistics Advertising 147

socalTECH

AUGUST 9, 2011

Santa Monica-based Demand Media , the online publishing empire run by Richard Rosenblatt, said Tuesday afternoon that it has acquired two companies, plus renewed a deal with Google. As part of that effort, Demand Media said its inventory will be included in the premium Google Display Network Reserve. READ MORE>>.

Demand 154

Demand Google Media RSS 154

socalTECH

OCTOBER 6, 2016

Los Angeles-based Rubicon Project said this morning that it has snagged a Google veteran, as its new Chief Product & Engineering Officer. Kershaw will be based in Los Angeles. Kershaw also has previously worked at Ericsson/Telcordia, VeriSign, Clarent Corporation, Unisys, and SS8 Networks. READ MORE>>.

Google 138

Google Product Commerce Los Angeles 138

socalTECH

FEBRUARY 24, 2015

Los Angeles-based b> YP , the provider of business search and local marketing services, said today that it has launched a brand new product. The company said the tool not only lists ads on its own properties, but also delivers those ads to Google, Bing, and Yahoo. local business small advertising search' READ MORE>>.

Advertising 100

Advertising Product Yahoo Tool 100

socalTECH

NOVEMBER 9, 2011

Entering an already crowded market for daily deals in Los Angeles, Google Offers , the daily deals site run by the Internet giant Google, launched today in the city, offering up a $14.00 Google Offers has been slowly expanding its territory, adding today Atlanta, Brooklyn, Chicago, and Houston, in addition to Los Angeles.

Google 140

Google San Diego Los Angeles Sites 140

socalTECH

JUNE 16, 2020

FameBit , the online marketplace which had allowed advertisers to connect with YouTube influencers, is no more, and has been renamed YouTube BrandConnect , Google said on Tuesday. with over 25,000 subscribers.

Incubator 113

Incubator Google Advertising Los Angeles 113

socalTECH

JUNE 26, 2018

Los Angeles-based advertising technology developer OpenX is in an expansion in the Asia Pacific region, saying that it has opened up a new office in Singapore. OpenX says it already has a big presence in Japan, where it says it is already the second largest digital advertising exchange behind Google.

OpenX 124

OpenX Advertising Google Los Angeles 124

socalTECH

AUGUST 27, 2014

The surge of technology, advertising, and media companies flocking to Silicon Beach has meant a huge win for real estate investors, particularly in Playa Vista, according to a report today. Image: YouTube''s Playa Vista location, YouTube Space Los Angeles. READ MORE>>.

Santa Monica 213

Santa Monica Los Angeles Advertising Media 213

socalTECH

APRIL 17, 2019

Los Angeles-based AdGreetz , which develops personzlied advertising technology, announced a new product this morning, and automated and integrated marketing platform it calls AdChef. Pricing on the new software was not announced.

Platform 133

Platform Marketing Journal Google 133

socalTECH

MARCH 16, 2017

Online advertising exchange operator and ad technology developer OpenX has rolled out a new, page analysis tool for Google Chrome, called Ad Footprint by OpenX Labs , the company said on Wednesday. OpenX is based in Los Angeles. The software is available for free. READ MORE>>.

OpenX 124

OpenX Tool Advertising Google 124

socalTECH

OCTOBER 23, 2014

Los Angeles-based DataPop , the product advertising technology developer headed by Jason Lehmbeck, has launched a new product aimed at retailers. According to DataPop, its new OmniAds product uses a retailer''s merchandise catalog to drive advertising on such sites as Google, Bing, Pinterest, Polyvore, Ebay, and Amazon.

Product 159

Product Advertising Google Los Angeles 159

socalTECH

JANUARY 31, 2014

Los Angeles-based LeadBolt , which operates a mobile app promotion and advertising network, said this week that it has launched a new ad technology. The company said its new Floating Ad technology offers up advertising which resembles a mobile gaming app, and helps target users using a "game-like" experience. READ MORE>>.

Mobile 138

Mobile Technology Advertising Google 138

socalTECH

SEPTEMBER 25, 2017

Los Angeles-based personalized advertising technology developer AdGreetz has been powering personalized ads for Indian e-commerce giant Flipkart , according to AdGreetz.

Commerce 124

Commerce Google Advertising Los Angeles 124

socalTECH

OCTOBER 16, 2008

Los Angeles-based magnify360, a provider of web page optimization tools, has lauched a new product for optimizing Google AdWords advertising, the firm announced today.

Advertising 100

Advertising Tool Yahoo Google 100

socalTECH

DECEMBER 11, 2013

Los Angeles-based Rubicon Project has named three new VPs this morning, saying it has named Anthony "Tony" Katsur, Mari Kim Novak, Ryan Polley and Shekhar Yadav as new VPs at the company. Katsur was most recently at Maxifier; Novak at Microsoft Advertising; Polley at comScore; and Yadav at Google. READ MORE>>.

Advertising 147

Advertising Google Los Angeles Platform 147

socalTECH

MARCH 7, 2014

Los Angeles-based online content developer Machinima said Thursday that it has laid off 42 people at the company, all from its sales force, as the company continues to struggle with low ad rates and the large chunk of revenues that are claimed by Google from multi-channel networks. READ MORE>>.

Layoffs 159

Layoffs Google Hollywood Content 159

socalTECH

OCTOBER 16, 2012

Los Angeles-based ThinkNear , the developer of hyper-local mobile advertising technology headed by Eli Portnoy, has been acquired by TeleNav , TeleNav said this morning. All of ThinkNear's twelve employees are joining TeleNav's mobile local advertising group. TeleNav said it would pay $22.5M, consisting of $18.5M

Venture Capital 164

Venture Capital Seed Funding Advertising Mobile 164

socalTECH

DECEMBER 10, 2013

Los Angeles-based technology incubator and studio Science said today that it has hired on Matt Monahan as its new Vice President of Social Media Marketing. Monahan was most recently at AlphaBoost, a startup which was building Facebook advertising reporting software. READ MORE>>.

Marketing 178

Marketing Incubator Social Media Google 178

socalTECH

DECEMBER 12, 2012

Los Angeles-based social game developer Scopely announced today that it has launched a new, developer program called LeveUp, which looks to help top independent game studios co-develop titles with Scopely. Elbaz was co-founder of Applied Semantics, which was acquired by Google to become Google AdSense. READ MORE>>.

Develop 183

Develop Development Google Mobile 183

TechCrunch LA

MAY 12, 2020

Over the past three years the Los Angeles-based startup Maple Media has amassed a portfolio of roughly thirty companies and one hundred apps in its quest to become the IAC of app store businesses. Typically production cycles are driven by the rhythms of Google Play and Apple’s app stores. ”

Acquisition 136

Acquisition Media Los Angeles Google 136

socalTECH

JULY 31, 2013

In what might easily be the most number of executives announced at once in Southern California, Los Angeles-based online advertising marketplace The Rubicon Project announced ten new executives across engineering, data, administrative and operational strategy, legal, financial and business development. READ MORE>>.

Chief Technology Officer 164

Chief Technology Officer ReachLocal Southern California Advertising 164

socalTECH

JANUARY 7, 2019

My biggest takeaway this year was truly understanding the strength and cohesion of the Los Angeles startup community. Startup Boost became global, growing to six cities in 2018 (Los Angeles, New York, Toronto, Detroit, Dublin and London), helping over 70 early stage startups. READ MORE>>.

Technical Review 157

Technical Review Software Review Startup Coach 157

TechCrunch LA

SEPTEMBER 7, 2021

“They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. At this point, we’re a little over 400 people, and we manage upward of $500 million in spend on Facebook and Google, including Instagram and YouTube. Primarily here in LA, which is kind of the hub of these companies, but also all over.

Commerce 211

Commerce Content Marketing Startup 211

socalTECH

JULY 15, 2011

Los Angeles-based Scopely , the stealth-mode startup which announced a funding round this week, has a unique pitch to potential employees: the firm is offering up $11,000 wrapped in Bacon, an oil painting of the new employee, Cuban cigars, a year's supply of beer, and more prizes to new employees or people who refer friends to work at the startup.

Google 227

Google Advertising Competition Los Angeles 227

socalTECH

MARCH 30, 2010

Los Angeles-based Burstly announced Tuesday afternoon that the firm has raised $1.8M Burstly is developing mobile advertising tools for the Apple iPhone and Google Android platforms, which allows application developers to manage and optimize their advertising inventory. in a venture funding. READ MORE>>.

Tool 157

Tool Mobile GRP Partners Advertising 157

socalTECH

NOVEMBER 9, 2012

Who are the top tech companies to work for in Los Angeles? popped up consistently in an informal (and highly non-scientific poll) of a number of readers, executive recruiters, and others in the Los Angeles area, who cited growth, brand, profitability, and other factors in their suggestions to us of the top companies.

Technical Review 279

Technical Review Company Companies Southern California 279

socalTECH

SEPTEMBER 18, 2013

Los Angeles-based video crowdsourcing site Tongal is making a big move into feature films, saying yesterday that it has begun crowdsourcing a documentary, feature film on the site. The company''s platform has been used to create many advertising campaigns, including those in the Super Bowl.

Hollywood 189

Hollywood Sites Google Content 189

socalTECH

OCTOBER 13, 2009

Gil Elbaz , one of the co-founders of Applied Semantics --the firm that developed the technology behind Google's AdSense--has launched a new startup, Factual. According to the Los Angeles-based firm, it is developing an online platform which allows anyone to share and mash open data. READ MORE>>.

Startup 157

Startup Southern California Google Demand 157

socalTECH

NOVEMBER 29, 2011

Los Angeles-based Nami Media , a provider of online advertising technology, has been acquired by Providence, Rhode Island-based LIN TV Corp. , Cory, who was previously an EVP at Overture; he also headed up Neven Vision at the time of its acquisition by Google, and also ran FreeConference.com.

Media 168

Media CPC Acquisition Google 168

socalTECH

FEBRUARY 10, 2010

Los Angeles-based Ace Metrix , the online advertising rating and analytics firm run by Steve Goldman , has applied the firm's ad rating service to the Super Bowl XLIV ads. Tags: content advertising television bowl super metrix. READ MORE>>.

Palomar 124

Palomar Advertising Entertainment Google 124

socalTECH

MAY 21, 2013

One of the largest concentrations of technical talent in Los Angeles is in Glendale, at YP -- staffed with a surprising number of Los Angeles startup vets. Where does YP fit in a world dominated by Google and Yelp? With Google, they are obviously the big dog, no matter who you are talking about.

Technical Review 223

Technical Review Glendale Advertising Google 223

socalTECH

MAY 21, 2013

One of the largest concentrations of technical talent in Los Angeles is in Glendale, at YP (www.yp.com) -- staffed with a surprising number of Los Angeles startup vets. Where does YP fit in a world dominated by Google and Yelp? With Google, they are obviously the big dog, no matter who you are talking about.

Technical Review 211

Technical Review Glendale Advertising Google 211

socalTECH

OCTOBER 19, 2018

Earlier this month, Los Angeles-based Catalog (www.catalog.cc), a startup developing artificial intelligence software to help independent visual artists scale their content production efforts, announced it raised $1.5M There, I learned that there is a lot of top level churn from small businesses because Google ads cost too much.

Help 133

Help IP Content Google 133

socalTECH

FEBRUARY 27, 2017

Los Angeles-based Rubicon Project announced on Monday that it has named former OpenX executive Khoi Nguyen as its new Vice President, Product Management For Video. He also had been at Google, Trend Micro, Symantec, among other companies, including co-founding Silvan Networks, a Sequoia-funded Internet startup from the late 90s.

OpenX 100

OpenX Symantec Product Google 100