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Podcorn Launches Podcast Advertising Platform

socalTECH

Los Angeles-based Podcorn , a venture-backed startup offering up native podcast advertising and matching, has launched its platform, saying that its platform will help advertisers discover and run native ads on podcasts. Kiezkowski and Kozera sold Famebit to Google back in 2016.

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AdGreetz Rolls Out Automated, Personalized Ad Marketing Platform

socalTECH

Los Angeles-based AdGreetz , which develops personzlied advertising technology, announced a new product this morning, and automated and integrated marketing platform it calls AdChef. Pricing on the new software was not announced. READ MORE>>.

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DataPop Launches New Semantic Advertising Product

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Los Angeles-based online advertising technology provider DataPop , the startup led by Jason Lehmbeck, announced this morning that it has launched a new semantic advertising product specifically aimed at Google Product Listing Ads (PLA). Pricing on the new platform were not announced by the company.

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Odell Beckham Jr. turned to Mojichat’s advertising features during his inaugural live-stream

TechCrunch LA

Mojiit, the Los Angeles-based company behind the popular avatar generation service Mojichat, has landed one of its highest-profile users with the launch of Odell Beckham Jr.’s Typically, streamers rely on advertising revenue from pre-roll, mid-roll and post-roll advertising, according to Mojichat co-founder Jeremy Greene.

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Rubicon Project Snags Google Vet As Chief Product And Engineering Head

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Los Angeles-based Rubicon Project said this morning that it has snagged a Google veteran, as its new Chief Product & Engineering Officer. Kershaw will be based in Los Angeles. Kershaw also has previously worked at Ericsson/Telcordia, VeriSign, Clarent Corporation, Unisys, and SS8 Networks. READ MORE>>.

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Rubicon Project Bolsters Team With Four VP Hires

socalTECH

Los Angeles-based Rubicon Project has named three new VPs this morning, saying it has named Anthony "Tony" Katsur, Mari Kim Novak, Ryan Polley and Shekhar Yadav as new VPs at the company. Katsur was most recently at Maxifier; Novak at Microsoft Advertising; Polley at comScore; and Yadav at Google. READ MORE>>.

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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

“They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. At this point, we’re a little over 400 people, and we manage upward of $500 million in spend on Facebook and Google, including Instagram and YouTube. And then bit by bit, we grew the organization.

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