Advertising Google Search Engine Optimization 
Startup Professionals Musings
JUNE 4, 2021
Paid search engine ranking (PPC) is just buying advertising for your business. Their computers then merge your ads with search results when users search words imply an interest in your products. If you sell widgets, and a user is searching for widgets, your ad will appear on the first page.
Both Sides of the Table
SEPTEMBER 1, 2010
I originally came from the entreprise software world (for 10 years) and before that I was in mobile & telecoms (8 years) so the last three years of immersing myself in consumer Internet, digital media & advertisings has been very eye opening. I learned about domain parking and how much money that drives for Google.
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Berkonomics
APRIL 28, 2022
Google Alerts can be set for any parameter and then be set to deliver your results daily or more often using Google.com/alerts. Those links will improve your search results as well. There is still a great place for traditional advertising. Start with a simple tool. Then add more complex listening posts.
Berkonomics
JANUARY 7, 2016
Google Alerts can be set for any parameter and then be set to deliver your results daily or more often using Google.com/alerts. Those links will improve your search results as well. There is still a great place for traditional advertising. There are tools to inform you when your company name or personal name is mentioned.
Startup Professionals Musings
OCTOBER 3, 2010
Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company.
Startup Professionals Musings
MARCH 23, 2013
What most people don’t realize is that, according to new research , 90% of search engine users rarely look at the paid results. Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. Cost per click (CPC). Cost per action (CPA).
SoCal CTO
NOVEMBER 10, 2009
I then worked as a product manager at NetZero/United Online in the VOIP group, and then most recently at Google as a product manager on the Picasa/Photos team based in Santa Monica. In addition, I do a few consulting projects on the side, in the areas of product strategy, search engine optimization, and intellectual property.
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