socalTECH

MARCH 6, 2017

Los Angeles-based Maple Media (maplemedia.io) recently announced a big, $30M funding from Shamrock Capital, to assemble a collection of mobile applications in the utility, productivity, games and entertainment verticals. What's the idea behind Maple Media? What's the idea behind Maple Media?

Media 153

Media Mobile Startup Acquisition 153

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

AUGUST 15, 2014

Many online business today have a big problem: users are increasingly coming to their websites as mobile users, not desktop users, which means lower ad revenues and conversions. How do you make those mobile users just as profitable as desktop users? All of the sudden, there was a growth in users coming from mobile platforms.

Mobile 124

Mobile Web Artificial Inteligence Technical Review 124

SoCal Tech Calendar

FEBRUARY 17, 2011

Wednesday, February 23, 2011 -- DIGIDAY:ON MEDIA: February 23, 2011: Where THE digital media moguls caucus on the business of buying and planning and advertising across digital platforms. Join us for this one of a kind meeting of the digital media moguls in Los Angeles. 100 discount for socalTECH readers use code SCTECH.

Media 100

Media SoCalTech Advertising Platform 100

socalTECH

JULY 9, 2019

Santa Monica-based MomentFeed , which develops software that helps national brands keep information on their stores up to date across mapping and mobile services, has named Nick Hedges as CEO of the company, MomentFeed said this morning. Hedges also previously has served at Bain & Company, Accenture.com, and Ogilvy & Mather.

Draper 124

Draper Southern California Santa Monica Social Media 124

socalTECH

NOVEMBER 12, 2013

Los Angeles-based Circle Street , the developer of a mobile advertising service to help retailers drive local store traffic, has been acquired by media and advertising firm Valassis , according to the company''s venture backer, Crosscut Ventures. Financial terms of the acquisition were not announced. READ MORE>>.

Incubator 153

Incubator Advertising Class Mobile 153

socalTECH

JUNE 5, 2014

Pasadena-based UberMedia , which develops mobile advertising technology, is looking to connect mobile ads with television advertising with a new, targeting tool. ubermedia television advertising targeting mobile media' Pricing on the new product was not announced by the company. READ MORE>>.

Tool 147

Tool Advertising Mobile Screening 147

socalTECH

FEBRUARY 20, 2014

Santa Monica-based NearWoo , the provider of mobile advertising software for local businesses, announced this morning that it has signed up twenty partners which it says provide advertising marketing and marketing services to small businesses. nearwoo marketing local advertising mobile partnerships partners'

Marketing 147

Marketing Santa Monica Advertising Mobile 147

socalTECH

NOVEMBER 30, 2016

It's the age of smartphones and mobile data, where there are now apps gathering an immense amount of information about where we are, what stores we visit, and what we are doing. How do you make sense of all that data and actually help it to drive business decisions? How do you gather all of that mobile behavior information?

Advertising 100

Advertising Mobile Social Media Startup 100

socalTECH

AUGUST 6, 2012

Santa Monica-based Demand Media (www.demandmedia.com) has seen its share of ups and downs as one of the highest visibility technology and media companies to come out of Southern California's technology ecosystem in recent years. What is Demand Media doing nowadays? Can you explain that process?

Demand 240

Demand Media eHow Content 240

Tech.Co

NOVEMBER 23, 2015

Not only that, they’ve started launching their own companies and platforms that tout innovative ways to help millenials get in on the action. The app lets users raise money for notable nonprofits by simply watching corporate sponsored videos – aka advertisements. Most recently, I came across Givvr.

Help 93

Help Pepperdine Social Media Advertising 93

socalTECH

OCTOBER 12, 2015

Kixer develops mobile advertising software which helps publishers and connects mobile web users with apps. Omar Nicola: When we launched the company, it was no surprise that content publishers were struggling to monetize their mobile audience. Most people really hadn't tapped into the mobile web.

Mobile 100

Mobile Startup Content Advertising 100

socalTECH

MAY 5, 2016

Pasadena-based mobile ad measurement platform developer UberMedia , one of the companies out of Idealab, has released a new, mobile attribution product that tracks cross-media advertisement and correlates that to foot traffic in stores.

Product 100

Product Idealab Patents Pasadena 100

socalTECH

AUGUST 22, 2014

For our profile today, we had a chat with Jonathan David , the CEO of Los Angeles-based Tapstone (www.tapstone.com), a company providing media buying and optimization. We spoke with Jonathan about the company and where it fits into the advertising market. Jonathan David: We''re essentially a media buying and optimization platform.

Advertising 230

Advertising Santa Monica Startup Media 230

socalTECH

NOVEMBER 20, 2014

Los Angeles-based FastPay , which offers up financial products specifically aimed at advertising driven businesses, said this morning that it has raised $15M in a funding round. The company''s financial products are useful to many media businesses who typically see long delays between ad impressions and actual payments from advertisers.

Advertising 157

Advertising Web Los Angeles Mobile 157

socalTECH

JANUARY 7, 2015

In the last few years, Southern California has been a key market in launching mobile applications and services, due to a huge, mobile-savvy consumer population. Bart Molenda: Close5 is a mobile based app that makes it very simple to buy and sell, in particular in your area. However, classifies have not yet caught up with mobile.

San Diego 100

San Diego Mobile Marketing Sites 100

socalTECH

AUGUST 6, 2013

Los Angeles-based Wi-fi network operator Boingo Wireless is looking to help advertisers attract Android and iOS users, with a new program which combines free Wi-Fi with app downloads. Boingo said the new App Download product is being offered through Boingo Media, its advertising and sponsorship services group.

Advertising 124

Advertising Networking Mobile Los Angeles 124

socalTECH

OCTOBER 8, 2012

The firm--which has been booting up operations in LA since May --said it has hired Amy Elkins as EVP Strategy and Advertising, and Amy Smith as Director of Advertising. Elkins joins the firm from MEC, where she had run interactive media campaigns for Paramount and Dreamworks. READ MORE>>.

Venice 178

Venice Paramount Advertising Los Angeles 178

socalTECH

DECEMBER 18, 2014

The company said its Geopulse Proximity Designer and Geopulse Audience Builder are specifically aimed at marketers, and use its Global Places data to help target ad campaigns. Factual said the dools are being used by such networks as StrikeAd, Turn, Manage, Deep Forest Media, EQ Works, MdotM, Juice Mobile, Adsmovil, TAPTAP, among others.

Tool 153

Tool Examples Advertising Los Angeles 153

socalTECH

MARCH 2, 2012

Have you every clicked on a mobile ad on your iPhone or Android phone, and found that the ad you clicked into wasn't usable on your mobile phone? Jason Crilly: We're doing mobile landing pages. We're creating really good looking, really easy to use, really effective mobile landing pages. What exactly is PageWoo?

Mobile 249

Mobile Startup Advertising Sites 249

socalTECH

MARCH 28, 2014

Los Angeles-based mobile advertising company Airpush has quietly grown to around $100M in annual revenues, according to a recent ranking from Forbes--a big surprise, as the company was completely bootstrapped by founder Asher Delug , who eschewed the usual use of venture capital and private equity to build a company to those revenue levels.

Startup 196

Startup Mobile Advertising Organization 196

Tech Zulu Event

OCTOBER 17, 2012

At the moment, Conolly heads the startups social media team in Egypt while Turdubaev looks after Russian countries and translation of the site. We help them with this. We came together to help others in the same situation – ie starting a business but not knowing how to market it. What is ProfileTree? Why the name?

Advertising 79

Advertising Services Social Network Startup 79

Tech Zulu Event

JULY 31, 2014

The event attracted over 500 distinguished attendees from around the world in the digital media and technology industry including advertising, media, data, eCommerce, software, social and gaming. The event also showcased a variety of promising startups from digital media, mobile, cloud, entertainment, advertising, and eCommerce.

Media 84

Media Technology Truecar Southern California 84

socalTECH

OCTOBER 31, 2013

Alcatel-Lucent said its DMS unit develops technology for the areas of advance television, new media, digital advertising, retailing services, and health. NantWorks said it will use the business to help launch its mobile-based health and image recognition mobile solutions further into the market.

Acquisition 147

Acquisition Mobile Advertising Research 147

Both Sides of the Table

SEPTEMBER 15, 2013

This is why the smartest analysts thinking about the MCN space have often compared the MCNs to “ad networks” which are the middlemen who sit between advertisers and publishers and often take a 15-17.5% Offer tools to allow content producers to build their own websites & mobile apps. Sound interesting? Back to video.

Networking 366

Networking Media Content Customer 366

socalTECH

JULY 27, 2015

One of the side effects of the war over Flash, has been with advertisers--particularly in Hollywood--who rely on Flash to help display their advertising banners and video to users. Where do you fit into the mobile ad market? Matt Cooper: What we're really trying to do, is reshape the advertising space.

Hollywood 100

Hollywood HTML Software Review Advertising 100

socalTECH

JUNE 27, 2013

Myspace also said that 34 percent of the traffic to its new site is coming from mobile users. Myspace has been on a quest to win back mind share and users, after it was acquired by Specific Media almost exactly two years ago.

Sites 168

Sites Blogging Media Advertising 168

socalTECH

DECEMBER 11, 2008

San Diego-based Verve Wireless, which develops products to help newspapers publish their content to mobile phones, has signed on another set of newspapers, and rolled out a new coupon offering, the firm said late Wednesday. Financial impact of the new customers was not disclosed.

San Diego 100

San Diego Media Advertising Mobile 100

Tech Zulu Event

SEPTEMBER 14, 2012

Personalized card-linked offers Edo has raised $15million, ready to set a new trend in the payments and advertising sector. Based both in Nashville, Tennesse and Chicago, edo provides personalized card-linked offers to consumers on their credit cards, debit cards and mobile devices. Which edo is helping them achieve.

Advertising 64

Advertising Media Networking Capital 64

Tech Zulu Event

NOVEMBER 13, 2012

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

Platform 82

Platform Help Customer Custom 82

socalTECH

NOVEMBER 19, 2018

Kanaan Jemili: uCast Global is a digital media company that is looking at creating a scalable global solution for online video. For instance, one of our targets are those who have large audiences, like mobile carriers. We build products and services tied to mobile carriers. The first one is telecom companies and mobile carriers.

Content 113

Content Startup Mobile Platform 113

Both Sides of the Table

MAY 7, 2013

Our industry just took one big step towards legitimacy with the hiring of renowned media exec Ynon Kreiz to run Maker Studios. You can’t change media consumption patterns easily. Ynon Kreiz is a force of nature in the media and tech sectors. hours of TV / day. hours of TV / day. They read less than 30 minutes.

Media 320

Media CTO Coach CTO Hire Los Angeles 320

Tech Zulu Event

SEPTEMBER 19, 2012

Social Media Week (SMW) helps organizations connect and share the latest social media findings through social, cultural and economic talks and workshops in major cities worldwide. A City of Angels: How Social Media is Bringing LA Closer to Utopia. Social Media and Urban Development in Hollywood. 10:30-11:00am.

Social Media 92

Social Media Los Angeles Media Angel 92

socalTECH

SEPTEMBER 23, 2010

Earlier this month, Los Angeles-based SVnetwork (www.svnetwork.com) announced the launch of a new, Internet advertising network. We recently spoke with CEO Jay Samit , as we wanted to understand what the company was up to nowadays, why it decided to change its name, and how it sees itself fitting into the Internet advertising industry.

Advertising 185

Advertising Social Media Startup Media 185

Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. People aren’t going to fundamentally change their media consumption patterns just as consumers don’t fundamentally change their diets.

Company 339

Company Companies Technical Review Content 339

socalTECH

NOVEMBER 13, 2015

If you're a mobile app developer, who do you keep your users engaged and returning to use your app every day? Culver City-based Lootsie (www.lootsie.com) has createe a product which ties together those loyalty reward programs with the advertising and marketing efforts of brands, to help both those mobile developers and marketers.

Mobile 100

Mobile Culver City Startup Examples 100

socalTECH

DECEMBER 26, 2012

I think we're going to see a real shakeup in how people view social media. As we come to rely more and more on the internet for everything - and I mean everything - people who don't have the skills or time to produce what they need are going to turn to others to help them get their message out there. Finally, Google.

Southern California 168

Southern California High Tech SaaS Social Media 168