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Spreeify Launches New Mobile Ad Product

socalTECH

Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market. server advertising technology display network mobile spreeify' Pricing on the new tool was not announced. READ MORE>>.

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Freeletics raises $45M for its AI-powered mobile fitness coach

TechCrunch LA

market with the help of several Los Angeles-based investors. The $45 million Series A was co-led by FitLab, Causeway Media Partners and JAZZ Venture Partners, with participation from Courtside Ventures, Elysian Park Ventures and ward.ventures. One of Europe’s most popular fitness applications is poised to flourish in the U.S.

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UberMedia Sells Managed Media Business Unit To LA's Gimbal

socalTECH

Pasadena-based UberMedia , the Idealab-backed developer of mobile analytics software, said this week that it has sold its managed media business unit to Los Angeles-based Gimbal. According to Gimbal, the buy will help it gain access to new markets where it did not previously have a presence. READ MORE>>.

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10 Keys To Results With Social-Local-Mobile Marketing

Startup Professionals Musings

Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Mobile and global are driving all of these in innovative new ways to grow your business.

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Audience Media Acquired By Zinio

socalTECH

Audience Media , which has offices in Temecula, just outside of San Diego, has been acquired by San Francisco mobile magazine publishing firm Zinio. Audience Media''s headquarters are in Barcelona, Spain. Zinio said the buy will help expand its footprint in digital publishing services. READ MORE>>.

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Building A Dream Team For Mobile Advertising, with Gradient X

socalTECH

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). Why tackle mobile?

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Mobile Roadie Powers Swiss Newspaper App

socalTECH

Los Angeles-based Mobile Roadie , the mobile apps developer, said today that it has inked a partnership with Consenda , a media software firm, to provide mobile news applications for newspapers in Switzerland.

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