Both Sides of the Table

SEPTEMBER 9, 2009

It had the graphics of a highly produced Hollywood-like video with the voice-over of the cheesiest television commercial presenter you could imagine. The video was so high level and was explaining how advertising was all becoming measurable (duh) but we had no sense what his company’s role in this process was.

Venture Capital 288

Venture Capital Startup Advertising Yahoo 288

socalTECH

NOVEMBER 10, 2010

RealGravity said it provides an online marketplace that connects buyers and sellers of online video content and advertising. The firm said it has over 500,000 professional videos available to web publishers. Tags: realgravity venture capital video distribution syndication content hollywood media. READ MORE>>.

SoCalTech 140

SoCalTech Hollywood Content Venture Capital 140

Tech Zulu Event

NOVEMBER 11, 2013

Hard to believe another Digital LA Silicon Beach Fest Hollywood is happening this week back-to-back with the new LA Tech Summit produced by Cornerstone. LA Tech Summit takes place the following day and takes a more comprehensive look at the entire tech eco-system in Los Angeles, not just Hollywood.

Hollywood 100

Hollywood Screening Ideas Entertainment 100

socalTECH

OCTOBER 4, 2012

You've got a great idea for a web video series, but how do you learn about how to make that happen, to get distribution, and monetize that video? Los Angeles-based CreatorUp (www.creatorup.com) wants to help aspiring online video producers with an online web education series. Michael Tringe: We are an online web series school.

Web 187

Web Content Startup Education 187

socalTECH

NOVEMBER 17, 2011

Despite the proximity to Hollywood and the entertainment world, in the world of Southern California startups, actually combining the two world is quite difficult. Sara Bordo: My co-founder, Brad Sexton and I, both come from the Hollywood studio world. Additionally, they are syndicated widely across the web.

Paramount 187

Paramount Entertainment Hollywood Content 187

socalTECH

OCTOBER 20, 2010

San Clemente-based Poptent , a firm which operates an online site which allows brands to source crowd-generated commercials, web videos, and other video content from users, has raised at least $3.0M Tags: poptent venture capital user crowdsource video content hollywood commercial advertising.

Hollywood 124

Hollywood Equity Venture Capital Content 124

socalTECH

NOVEMBER 28, 2012

The startup--created by Robert Earl (Founder and CEO of Planet Hollywood), Grant Hosford (formerly of eHarmony), and Connell (formerly of Nokia)--is using the Internet to arrange group dates at local restaurants, to connect people in person and offline. How did you get from working on mobile to online dating? That's taken lots of fine tuning.

San Diego 264

San Diego Hollywood Mobile eHarmony 264

Both Sides of the Table

JUNE 20, 2014

My point was that Amazon continues to dominate the web services business because AWS continues to cut prices & margin in the same way a hypermarket does to control market share. Many people (including inside of YouTube) mistook this to mean that I was negative on YouTube itself. I wasn’t. Indeed we are already seeing that online.

Invest 291

Invest Content Media Networking 291

socalTECH

FEBRUARY 26, 2009

Los Angeles- and New York-based PlaceVine , which operates a web-based service to connect brands and agencies to product placement opportunities in film, television, and new media, said Wednesday that it has scored a round of seed financing from a New York-based angel fund, NYCSeed. Amount of the investment was not disclosed. READ MORE>>.

Seed Funding 100

Seed Funding Funding Hollywood Web 100

socalTECH

OCTOBER 30, 2008

We're always interested in how technology is influencing the business of Hollywood, and recently ran across Los Angeles-based Scripped. Scripped (www.scripped.com) is applying the world of Web 2.0 Sunil Rajaraman: We provide free, web-based screenwriting software to aspiring writers and professionals in the community.

Content 138

Content Writing Software Review Hollywood 138

Both Sides of the Table

FEBRUARY 15, 2011

My daily coffee meetings are not surrounded by the Hollywood elite with discussions of scripts, scenes and casting. Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. And of course you have Hollywood. Los Angeles.

Venture Capital 313

Venture Capital Southern California Google ReachLocal 313

socalTECH

MAY 24, 2011

I actually worked in the offline business world until Web 1.0. We are seeing lots of traction in the 14 cities we are live in, and people are wanting to work with us, including bands, PR people, management firms, the venues themselves, and local advertisers. It's really been word of mouth, really viral, because we've never advertised.

Social Media 241

Social Media Startup Sites Advertising 241

Both Sides of the Table

JULY 1, 2010

Analytics also extend to iPhone and web apps using Facebook Connect. Hollywood Walk of Fame. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it. Offers virality optimization tools and A/B testing inside Facebook.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

socalTECH

JANUARY 3, 2014

The rest of the model will include things like customized marketing and advertising in a more focused way, all about entertainment. We hope the advertising will be much more considerate of users, helping them on their mission, and so that it can help you achieve something, consumer or acquire something, or watch something. READ MORE>>.

Entertainment 206

Entertainment Startup Southern California Netflix 206

Both Sides of the Table

APRIL 15, 2010

Bill Gross is the man responsible for the overwhelming amount of monetization on the web. I think the best solution for the social networking era is “in-stream&# advertising. It offers Internet radio targeted advertising and is growing really well. High Profile Deal of the Week: 1. This is “Adsense for Twitter.”

Venture Capital 271

Venture Capital Capital Google Platform 271

Tech Zulu Event

MAY 7, 2012

VENUE HUBS Will Have Themed Panel Content: Hollywood (Viceroy) : Movies Go Social, Music Goes Social, on how movie studios, labels and startups use new tech tools to promote content. Content : Web / viral videos TBA. Advertising : Agencies rock digital, TBA. Media/Tech: io/LA (Hollywood). Press: Techzulu @ Coloft.

Startup 106

Startup Press Hollywood Email 106

socalTECH

MARCH 27, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. Pixelgate.net (www.pixelgate.net) - Internet Access, Web Hosting, Network Services. Tags: socaltech advertising sponsor. Email us at info@socaltech.com. Technology.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

socalTECH

APRIL 24, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. Pixelgate.net (www.pixelgate.net) - Internet Access, Web Hosting, Network Services. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Silicon Valley Bank (www.svb.com).

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

socalTECH

APRIL 23, 2013

I started Young Turks back in 2002, and then, in 2006 and really towards the end of 2005, started daily web streaming for the show. We''re now the longest daily web show, ever. Cenk Uygur: A lot of our revenue comes from advertising on YouTube, but a lot also comes from our subscriptions. It doesn''t serve their audience.

Media 196

Media News Startup Technical Review 196

socalTECH

AUGUST 3, 2012

We've created a channel and web page for every one of our partner schools and school districts, and we distribute the content there. It's a combination of sponsorship, advertising, and for some of our partners, fee for that content. It's a combination of revenue models.

Content 212

Content Google Southern California Orange County 212

socalTECH

JULY 20, 2011

There are trade publications such as Variety, Hollywood Reporter, and Deadline at one end, and gossip celebrity news at the other end. However, 18-34 year olds have been in high demand by marketers, TV advertisers, and consumer companies as an audience. Jennifer Sargent: HitFix started two and a half years ago.

News 173

News Entertainment Startup Bertelsmann 173

socalTECH

MARCH 4, 2010

It's pretty typical in the life of a startup, where we've proven we have a product people like, and use and demand, and can scale, and we did a pretty effective job of learning about advertising and making revenues off high yielding, CPC advertising. Part of that is transition into paid content. A year ago, we were around 3.5

Technical Review 171

Technical Review Rustic Canyon Screening Startup 171

socalTECH

MARCH 3, 2011

Rather than taking their hard work and just leveraging it on the web, the pitch is--we'll do this work for you, put reams and reams more metadata around a given movie, sound bite, TV show episode, or video game. There are hundreds of ways to do that, through merchandise, advertisements, sales of DVDs, content, and so forth.

Redpoint 201

Redpoint Startup Content .Net 201

socalTECH

JUNE 15, 2011

We caught up with CEO Eric Frankel this week to talk about the firm, his decision to go from the comfortable world of Hollywood as President of Warner Bros Domestic Television Distribution, to a startup, how the firm is using the cloud to power it service, as well as where the firm is going next.

Entertainment 159

Entertainment Startup Class Santa Barbara 159

Tech Zulu Event

OCTOBER 3, 2012

Coincident has created a platform that will allow storytellers and producers to create robust second screen stories on the fly that incorporate video, images and other web content. They were nominated for an Emmy for the Glee SuperFan experience, have worked with advertisers like Audi, and networks like Fox , CBS, MTV and Fox Sports.

Screening 109

Screening Content CTO Hire Platform 109

Tech Zulu Event

SEPTEMBER 19, 2012

7083 Hollywood Blvd., Hollywood, CA 90028. Social Media and Urban Development in Hollywood. Thursday: Advertising and Marketing. 6712 Hollywood Blvd. Hollywood, CA 90028. Perfect Your Pitch for Web, TV, and Film. The New Hollywood. The events listed are as follows: SOCIAL TECH HUB. 9:00-9:30am.

Social Media 92

Social Media Los Angeles Media Angel 92

socalTECH

NOVEMBER 6, 2008

You can go to Mogreet.com or go to our wireless web site, at wap.mogreet.com , or use your cell phone on any number of carriers, such as AT&T, Verizon, etc. It's a great testament to the management team, that we've been able to gain traction among big strategic partners, such as carriers and the major Hollywood studios.

Mogreet 133

Mogreet Paramount Entertainment Mobile 133

Tech Zulu Event

SEPTEMBER 19, 2012

Iroko Patners had , a souring relationship with YouTube, Google Ads Words, Amazon Web Services even though the movie streaming firm had about eight million YouTube streams a month, with a $1 million revenue run-rate in 2011. The team is working with US-based advertisers, as well as exploring the TV and cable routes. How does it work?

Netflix 82

Netflix Marketing Technical Review Content 82

Tech Zulu Event

AUGUST 9, 2010

Held from July 30, 2010 to August 5, 2010 at Laemmie Sunset 5, attendees had the opportunity to view independent television series and web series, panel discussions from industry experts, and mixers galore for the duration of the event. Moreover, viewers embrace interactivity, intensifying programmers’ relationships with advertisers.

OCTANE 78

OCTANE Southern California Beverly Hills Content 78

Tech Zulu Event

MARCH 7, 2010

Scott will share data and results from both ChaCha and other industry sources that will highlight the compelling opportunity that brand advertisers now have in the mobile arena. 9:00am: Keynote Presentation: Mobile Advertising: The Hype, The Hope, and The Financial Reality. Presenter: Scott A. But does every brand need an app?

Mobile 40

Mobile Media Case Study Advertising 40

SoCal Delicious

MARCH 1, 2010

Surprisingly, Hollywood hasnt played a major role in the formation of new companies, which have tended to be in less glamorous though more lucrative areas like lead-generation and service (with obvious exceptions like JibJab and Hulu, a joint venture of Fox and NBC). Okay, thats AdSense. Well, that technology came from an L.A.

Los Angeles 50

Los Angeles Companies Company Angel 50

InfoChachkie

AUGUST 7, 2013

margins offered by YouTube, MCNs must drive fans to purchase merchandise, experience videos on wholly owned (non-YouTube) sites and directly negotiate sponsorships with advertisers, rather than solely relying on YouTube''s ad network. However, to move beyond the average 16.5% Fighting Nerds.

Course 190

Course Advertising Social Media Content 190

Tech Zulu Event

JUNE 28, 2012

. “Let us come together and celebrate…” The mashup theme was reflected in the SBF programming, which included panels highlighting accelerators, VCs, startups, developers, movies, TV, music, web content, art, fashion, social good, surf & skate, and more. Kindling’s: L.A. Geeks Unite.

Hollywood 67

Hollywood Technical Review Startup Rustic Canyon 67

socalTECH

AUGUST 25, 2011

The two said that they will work together with brand advertisers to produce custom campaigns targeted at influential social web participants. Klout offers up special awards, access to events, special services, and more to people based on their "social media influence". READ MORE>>.

Social Media 167

Social Media Advertising Media Sites 167

SoCal Delicious

AUGUST 28, 2012

The Winklevoss twins, the 31-year-old Harvard grads who are probably best known for their years-long legal fight with Mark Zuckerberg over the founding of Facebook, have put $18 million of their Facebook settlement cash toward buying a brand new bachelor pad in the Hollywood Hills, according to a report today out of TMZ.*. Advertise Here.

SoCal 77

SoCal Southern California Startup Tips 77

Tech Zulu Event

MARCH 25, 2014

James Citron – Outspoken , pioneering the combination of mobile messaging and advertisements. Doug Krugman – Web Thrift Store , supporting charities through buying/selling online. Ryan Magnussen – Grail , making content curation on the web even easier. Chris Cox – Invoc , inbound call analytics.

Entertainment 99

Entertainment Google Entrepreneur Course 99

Tech Zulu Event

DECEMBER 9, 2009

The emergence of a new era of technologies, collectively known as Web 3.0, Also known as the semantic web or linked data, web 3.0 is a web in which data is linked to allow for more meaningful, actionable insight to be extracted. Advertise and get noticed with us! Are you interested? Contact us for more information.

Technical Review 40

Technical Review Stickam Web Conference 40