TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). Why do you think that performance marketing is the right fit for DTC?

Commerce 211

Commerce Content Marketing Startup 211

socalTECH

MAY 24, 2012

Los Angeles-based ShareSquare , the developer of mobile marketing services founded by Matthias Galica, said today that it is targeting the restaurant industry with a new service called TacoGrid. The new TacoGrid service allows restaurants to "claim" their site using just their business phone number.

Mobile 205

Mobile Services Tips Sites 205

socalTECH

NOVEMBER 30, 2012

Los Angeles-based Trigon Digital , the provider of digital advertising anf other services to both the traditional and online radio market, is powering a number of features of the new, free music streaming service from Microsoft, Xbox Music , the company said this week.

Services 159

Services Ticketmaster Advertising Los Angeles 159

socalTECH

APRIL 16, 2010

Los Angeles-based Break Media , the online operator of a network of sites focused on men, announced Friday morning that it has launched a new division focused on CPA, performance marketing. Tags: marketing media social advertising break apogee. Break said it soft-launched the division in January. READ MORE>>.

Social Media 230

Social Media Media Marketing Advertising 230

socalTECH

JANUARY 15, 2021

Los Angeles-based advertising software and exchange operator The Trade Desk said this week that it has named Michelle Hulst as the company's Chief Operating Offier. According to The Trade Desk, Hulst will be responsible for global operations, data, commercial enablement, and client services in her new role.

Oracle 113

Oracle Advertising Los Angeles Software 113

socalTECH

MAY 10, 2013

Four years ago, Los Angeles-based Adly (www.adly.com) launched to much fanfare as one of the first local startups to tie into the brand-new, Twitter micro messaging platform. We''re the leading social advertising platform that leverages celebrity relationships. Why would a brand or advertiser want to work with Adly?

Social Media 237

Social Media Advertising Media Metrics 237

socalTECH

JANUARY 15, 2010

Los Angeles-based Mogreet , the mobile video marketing firm run by James Citron, said earlier this week that it has powered a mobile marketing campaign for Hotel Casa del Mar in Santa Monica. Tags: mogreet video marketing mobile advertising. READ MORE>>.

Mogreet 187

Mogreet Mobile Marketing Santa Monica 187

socalTECH

JANUARY 4, 2013

A new, Los Angeles-based startup, Baboo is looking to help brands and marketers in the entertainment space reach consumers, and recently launched an alpha of its services. Co-founder Sutton-Shearer previously co-founded Movie Song Vault and The Gift App, and is a former entertainment industry executive.

Marketing 219

Marketing Entertainment Content Los Angeles 219

socalTECH

NOVEMBER 7, 2017

Los Angeles-based digital advertising company H Code Media , which focuses on the US-Hispanic advertising market, said today that it has signed a partnership deal with Webconsultas , an online health and wellness portal for Spanish speaking readers. READ MORE>>.

Media 113

Media Advertising Los Angeles Content 113

socalTECH

JANUARY 24, 2018

Los Angeles-based H Code Media , which operates a digital advertising company specifically aimed at reaching the U.S. Hispanic market, said it has launched a brand new division, H Code Studio.

Media 113

Media Advertising Content Los Angeles 113

socalTECH

OCTOBER 17, 2017

Los Angeles-based advertising technology developer Social Reality said this morning that it has engaged financial advisors to pursue "strategic alternatives" to its SRAXmd healthcare business. SRAXmd provides digital and mobile advertising services to the healthcare and pharmaceuticals market.

Advertising 113

Advertising Acquisition Los Angeles Mobile 113

socalTECH

DECEMBER 15, 2008

Woodland Hills-based Gumiyo, which develops mobile marketing technology, said today that it has launched an effort with the Los Angeles Times to market classifieds, online automotive, and real estate advertising via mobile phones. Financial impact of the deal with the Los Angeles Times was not disclosed.

Los Angeles 100

Los Angeles Woodland Hills Angel Mobile 100

socalTECH

JUNE 16, 2009

Los Angeles-based Ace Metrix is looking to apply analytics to the television advertising market, saying this morning that it has launched a service which helps advertisers measure persuasion and watchability of their advertising. The firm was co-founded by Steve Goldman and JuYoung Lee. READ MORE>>.

Advertising 100

Advertising Palomar SaaS Research 100

socalTECH

AUGUST 26, 2019

Los Angeles-based Podcorn , a new startup founded by former Famebit founders Agnez Kozera and David Kierzkowski, has raised $2.2M in a seed funding round for a new, podcast advertising venture, the company said on Monday.

Seed Funding 100

Seed Funding Advertising Platform Los Angeles 100

TechCrunch LA

OCTOBER 28, 2021

As urban rental markets recover and people flock back to cities, people are once again finding themselves with plenty of new neighbors in communities which are trying to embrace a renewed vibrancy of post-lockdown life. OneRoof is building a social network for residential buildings.

Social Network 186

Social Network Organization Los Angeles Startup 186

socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. Thanks this week to our sponsors and advertisers, which include Clearstone. Marketing , Costello and Sons Insurance , Deloitte , The City of. Binary Pulse Technology Marketing (www.binarypulse.com). Advertisers. professionals?

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

socalTECH

OCTOBER 24, 2017

Los Angeles-based H Code Media , which provides digital advertising services for the US-Hispanic market, said this morning that it has added former U.S. Ambassador to Argentina, Noah Mamet, to its advisory board. READ MORE>>.

Media 113

Media Advertising Los Angeles Services 113

socalTECH

JUNE 12, 2019

Los Angeles-based Triton Digital , a provider of advertising services and technology for the online radio streaming, digital audio and podcasting markets, has acquired Omny Studio , a developer of a podcast and on-demand audio publishing platform. Financial terms of the acquisition were not annoucned.

Advertising 124

Advertising Entertainment Demand Acquisition 124

socalTECH

DECEMBER 4, 2014

Los Angeles-based Vantage Media said Thursday that it is selling its Education Services Business--which sells leads to education advertisers--to Campus Explorer , as it looks to sharpen its focus on the technology behind its real time bidding (RTB) advertising platform. READ MORE>>.

Media 173

Media Education Advertising Sales 173

socalTECH

MARCH 11, 2019

Los Angeles-based private equity investor K1 Investment Management has acquired Digital Pharmacist , a software development firm which helps pharmacists manage refill reminders and other marketing. Digital Pharmacist says it provides its services to over 7,500 pharmacists. The deal was worth $125M.

Invest 113

Invest Newsletter Social Media Equity 113

socalTECH

JUNE 16, 2020

FameBit , the online marketplace which had allowed advertisers to connect with YouTube influencers, is no more, and has been renamed YouTube BrandConnect , Google said on Tuesday. FameBit--which was based in Los Angeles, and was acquired by Google in 2015 --will continue to operate, and will continue to serve Youtube creators in the U.S.

Incubator 113

Incubator Google Advertising Los Angeles 113

socalTECH

AUGUST 1, 2018

Los Angeles-based SteelHouse , which develops online retargeting and advertising software, has named Rory Mitchell as Chief Customer Officer (CCO) at the company. According to SteelHouse, Mitchell has over 17 years of experience in the area, and was previously at Experian Marketing Services. READ MORE>>.

Customer 100

Customer Custom Advertising Los Angeles 100

socalTECH

JULY 17, 2012

Los Angeles-based Mogreet , the mobile marketing and mobile video technology firm headed by James Citron, has launched a new product today, aimed at providing monetization of MMS messages. The firm said the tool makes it simple for companies to generate advertising revenue from opt-in, MMS messaging campaigns.

Mogreet 183

Mogreet Platform Advertising Mobile 183

TechCrunch LA

AUGUST 15, 2018

Daniel Kim and Jay Lee, the two founders of AuditBoard , a Los Angeles-based provider of a risk and compliance software service for large businesses, grew up middle school friends in Cerritos, Calif. He thought there had to be a better way for companies to manage their audit and compliance processes.

Startup 155

Startup Cerritos Los Angeles IBM 155

Tech Zulu Event

SEPTEMBER 19, 2012

Created by founder Toby Daniels , Social Media Week Los Angeles will focus this series of discussions around the theme of “Empowering Change Through Collaboration.” Monday: Los Angeles – The Social City. Why Los Angeles Is The Next Silicon Valley. Thursday: Advertising and Marketing.

Social Media 92

Social Media Los Angeles Media Angel 92

socalTECH

SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Binary Pulse Technology Marketing (www.binarypulse.com). Los Angeles-based executive search for emerging growth companies. Advertisers. Think Glendale.

Advertising 113

Advertising Southern California IP VentureNet 113

socalTECH

MARCH 6, 2018

Los Angeles-based Triton Digital , which provides digital audio streaming and advertising services to radio and other broadcasters, said it has renewed and expanded a relationship it has with Beasley Media Group, an owner of 63 radio stations. Beasley operates 45 FM stations and 18 AM stations across 15 markets.

Metrics 100

Metrics Media Advertising Los Angeles 100

Tech Zulu Event

OCTOBER 31, 2011

BlogWorld and New Media Expo 2011 comes to Los Angeles and its finally here. Shani Higgins joined Technorati in 2007 to lead strategy and day to day operations for the company¹s advertising sales, business development and the Technorati Media advertising network.

Los Angeles 75

Los Angeles Angel Social Media Media 75

TechCrunch LA

MAY 12, 2020

Over the past three years the Los Angeles-based startup Maple Media has amassed a portfolio of roughly thirty companies and one hundred apps in its quest to become the IAC of app store businesses. “Our strategy is to build as large a user base over mobile and distribute advertising across that platform.” ”

Acquisition 136

Acquisition Media Los Angeles Google 136

socalTECH

MARCH 28, 2017

Los Angeles-based advertising software developer SteelHouse is in major executive expansion mode, saying late Monday that it has named Boris Bronshteyn as its Chief Technology Officer, and David U. Simon as its Chief Marketing Officer. It also has promoted Chris Innes to Chief Operating Officer. Rovion and Yoyodyne.

CTO Hire 100

CTO Hire Chief Technology Officer Pasadena Angels Yahoo 100

socalTECH

APRIL 20, 2018

Los Angeles-based H Code Media , which provides digital advertising services for the US Hispanic market, said this week that it has inked a deal with Mexican media company Grupo Milenio.

Media 100

Media Advertising Los Angeles Services 100

socalTECH

MARCH 21, 2018

Los Angeles-based advertising software developer SteelHouse said this morning that it has named two new executives at the company. Mitchell was most recently Head of Channels and Partners for North America at Cheetah Digital, and also had served at CheetahMail and Experian Marketing Services READ MORE>>.

Sales 100

Sales Advertising Software Development Los Angeles 100

TechCrunch LA

MAY 8, 2019

GumGum , the Los Angeles-based startup that’s spent the past decade applying machine learning technologies to advertising and sports, has spun out a new healthcare startup focused on the dental industry called Pearl. “I started the process of collecting dental x-rays over three years ago.”

Artificial Inteligence 200

Artificial Inteligence Startup Yammer Los Angeles 200

socalTECH

MAY 10, 2013

Los Angeles-based Triton Digital , the Oaktree Capital-backed provider of digital advertising services to the traditional and online radio market, said today that it has named Jean-Francois ("Jeff") Gadoury as its Chief Technology Officer. triton digital audio advertising executive radio' READ MORE>>.

Chief Technology Officer 159

Chief Technology Officer Advertising Los Angeles Mobile 159

socalTECH

JANUARY 7, 2019

My biggest takeaway this year was truly understanding the strength and cohesion of the Los Angeles startup community. Startup Boost became global, growing to six cities in 2018 (Los Angeles, New York, Toronto, Detroit, Dublin and London), helping over 70 early stage startups. READ MORE>>.

Technical Review 157

Technical Review Software Review Startup Coach 157

Tech Zulu Event

NOVEMBER 12, 2013

Manatt Digital Media is a professional digital media service for businesses. On the legal side, my practice in North California and we have an advertising and media group in New York City. We kind of feel like those are the markets that matter to digital media companies in the United States. How is the LA startup scene?

Los Angeles 84

Los Angeles Media Invest Startup 84

socalTECH

APRIL 13, 2011

Los Angeles-based Mogreet , the mobile video advertising firm headed by James Citron, announced today that it has launched a new, Facebook marketing service via Facebook Connect. Mogreet said the new feature will allow advertisers to track the number of postings to Facebook and views of videos.

Mogreet 188

Mogreet Advertising News Los Angeles 188