socalTECH

OCTOBER 26, 2021

Los Angeles-based e-commerce software developer Assembly said this morning that it has acquired e-commerce advertising software developer Pacvue. Financial details of the buy were not announced. Pacvue is based in Seattle. Assembly s is led by co-founder and CEO Sandeep Kella.

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Commerce Software Development Advertising Los Angeles 160

socalTECH

JUNE 30, 2015

Los Angeles-based Nativo the native advertising technology developer led by Justin Choi, said Tuesday morning that it has raised $20M in a Series B funding round. The funding was led by Advance Vixeid Partners (AVP), and also included RezVen Partners and the company's other existing investors.

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Advertising Bertelsmann Los Angeles Content 100

socalTECH

JULY 11, 2013

Two, Los Angeles online advertising firms have linked up in a technology deal today. openx united online netzero advertising exchange technology software' United Online says it has more than 100 million registered accounts on its various brands. READ MORE>>.

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OpenX Advertising Woodland Hills Technology 153

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JULY 8, 2013

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

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Advertising Mobile OpenX Software Review 253

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MARCH 27, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Murano Software (www.muranosoft.com). Your Software Development Partner. Los Angeles-based executive search for emerging growth companies. Advertisers. socalTECH readers.

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SoCalTech Southern California Rustic Canyon Technology Council 100

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JUNE 5, 2015

New York-based mobile ad platform developer Jun Group is expanding in both Orange County and Los Angeles, saying it is looking to tap into a hotbed of engineering talent in Orange County. The company also said it has bolstered its Los Angeles office with a new Account Executive, Michelle Dermer. READ MORE>>.

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Orange County Los Angeles Angel Software Development 100

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JUNE 5, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Murano Software (www.muranosoft.com). Your Software Development Partner. Los Angeles-based executive search for emerging growth companies. Advertisers. Startups Made Simple.

SoCalTech 100

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socalTECH

AUGUST 7, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Los Angeles-based executive search for emerging growth companies. Murano Software (www.muranosoft.com). Your Software Development Partner. Advertisers. Technology.

SoCalTech 100

SoCalTech Orange County Southern California IP 100

socalTECH

JULY 10, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Murano Software (www.muranosoft.com). Your Software Development Partner. Los Angeles-based executive search for emerging growth companies. They include: Sponsors. Technology.

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JUNE 26, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. Murano Software (www.muranosoft.com). Your Software Development Partner. Los Angeles-based executive search for emerging growth companies. Sponsoring socalTECH's Executive Moves section. Advertisers. Technology.

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JULY 24, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. Murano Software (www.muranosoft.com). Your Software Development Partner. Los Angeles-based executive search for emerging growth companies. Sponsoring socalTECH's Executive Moves section. Advertisers. Technology.

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socalTECH

APRIL 24, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Murano Software (www.muranosoft.com). Your Software Development Partner. Los Angeles-based executive search for emerging growth companies. Advertisers. Startups Made Simple.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

socalTECH

MARCH 16, 2021

Los Angeles-based Magnite, the sell-side advertising software developer which was previously known as Rubicon Project, says it has priced an offering of $350M in convertible senior notes. Magnite offers up a sell-side advertising platform for desktop, mobile, audio, and other platforms. The notes are due in 2026.

Pricing 113

Pricing Software Review .Net Advertising 113

socalTECH

NOVEMBER 22, 2021

Burbank-based Cast & Crew, which provides payroll software and services to the entertainment industry, said last week that it has signed a deal to acquire The Team Companies, a developer of payroll and production management services to the advertising, music and concert tours and live events industries.

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Burbank Company Companies Entertainment 100

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SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Murano Software (www.muranosoft.com). Your Software Development Partner. Los Angeles-based executive search for emerging growth companies. Advertisers.

Advertising 113

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socalTECH

JUNE 14, 2019

Los Angeles-based CreatorIQ , a developer of enterprise software used for influencer marketing, has raised $12M in a Series B funding round, the company said Thursday. The funding was led by TVC Capital, and also included Affinity Group, and Unilever Ventures. CreatorIQ is led by founder and CEO Igor Vaks. READ MORE>>.

Artificial Inteligence 113

Artificial Inteligence Software Marketing Los Angeles 113

socalTECH

FEBRUARY 25, 2011

Los Angeles-based Rubicon Project and advertising agency software firm Donovan Data Systems (DDS) said this morning that the two are in a new partnership. According to the firm, they have partnered to automate display advertising transactions, via the software of DDS. READ MORE>>.

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Software Advertising Los Angeles Platform 167

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JUNE 22, 2021

Los Angeles-based VideoAmp, which provides video measurement software for the advertising industry, said today that it has named Cameron Meierhoefer as Chief Product Officer. Meierhoefer was previously CEO of SignalFrame, and also had been COO of Comscore, where he spent more than 17 years.

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Product Anthem Equity Advertising 113

socalTECH

MARCH 8, 2011

Los Angeles-based MarketShare , the marketing analytics firm headed by Wes Nichols, and software firm TRA, Inc. TRA is a provider of information on television advertising, used to analyze second-by-second TV viewing from set top box data and purchasing behavior. Financial details of the deal were not disclosed.

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Software Advertising Los Angeles Pricing 154

socalTECH

AUGUST 21, 2020

Los Angeles-based OpenX said this week that it has launched a new product, Apollo, which it says helps publishers maximize their programmatic revenue. OpenX develops software for online publishers, helping them to manage online advertising on their properties. Pricing on the new tool was not announced. READ MORE>>.

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OpenX Product Advertising Tool 113

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JANUARY 15, 2021

Los Angeles-based advertising software and exchange operator The Trade Desk said this week that it has named Michelle Hulst as the company's Chief Operating Offier.

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Oracle Advertising Los Angeles Software 113

socalTECH

AUGUST 12, 2020

Los Angeles-based AdGreetz , which develops a video personalization software platform for advertisers, says it has partnered with social networking service TikTok. According to the two, the deal will allow advertisers to produce, deploy, and optimize "hyper-personalized" content and messaging in real time.

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Social Network Advertising Los Angeles Content 113

socalTECH

SEPTEMBER 9, 2021

A new, Los Angeles-based startup, MediaKits, says it has launched a new platform aimed at helping influencers, musicians, and athletes manage their brands. The company said a basic version of its software is free, with customized kits at $19 per month. The startup was founded by Kieran O'Brien and Casey Adams.

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Platform Advertising Los Angeles Media 140

socalTECH

JANUARY 31, 2020

Los Angeles-based advertising exchange operator Rubicon Project and advertising software developer Telaria said on Thursday afternoon that the two have filed joint proxy statement and proxies, for their previously announced stock-for-stock merger. The companies said the move comes after the U.S.

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Advertising Software Development Los Angeles Software 113

socalTECH

DECEMBER 9, 2020

Los Angeles-based GumGum Sports , which develops artificial intelligence powered software which helps sports team measure advertising being presented in sports coverage of their teams, has rolled out a new analytics module it says streamlines sponsorship analysis and reporting.

Artificial Inteligence 113

Artificial Inteligence Social Media Entertainment Advertising 113

socalTECH

MAY 11, 2010

Irvine-based WebVisible , which helps small businesses place online advertising, said this morning it is in a big hiring push, and is immediately looking to hire over 75 employees across sales, IT, software engineering, and product design positions. The firm said it received more than 600 applications from that job fair.

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Los Angeles El Segundo Electronic Arts Java 159

socalTECH

MAY 31, 2011

Los Angeles-based OpenX Technologies , the developer of online advertising serving software, announced this morning that it has raised $20M in a Series D funding round. The firm said the new funding will go to accelerate growth, internatioanl expansion, and further adoption of its OpenX Enterprise software.

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OpenX SoCalTech Advertising Los Angeles 145

socalTECH

OCTOBER 16, 2017

Los Angeles- and South San Francisco-based Unity Influence , a developer of influencer advertising software, has raised $1M in funding, according to the company. Unity Influence is using machine learning and artificial intelligence tools to connect advertisers with "micro-influencers".

Artificial Inteligence 127

Artificial Inteligence IP Marketing Advertising 127

socalTECH

JANUARY 22, 2019

Los Angeles-based OpenX said on Tuesday that it has named a new CFO. OpenX, which is led by CEO Tim Cadogan, operates its own online advertising exchange, as well as software which powers that ad exchange. According to OpenX, Rob Leff, formerly the CFO of Fandango, will join the company to lead its global finance team.

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Fandango OpenX Advertising Los Angeles 168

socalTECH

APRIL 17, 2019

Los Angeles-based AdGreetz , which develops personzlied advertising technology, announced a new product this morning, and automated and integrated marketing platform it calls AdChef. Pricing on the new software was not announced.

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Platform Marketing Journal Google 133

socalTECH

MAY 19, 2021

Los Angeles-based VideoAmp, a developer of software used to manage advertising across linear TV, streaming and digital media, says it has raised $50M in a debt financing. The funding came from Capital IP.

IP 113

IP Advertising Media Los Angeles 113

socalTECH

JULY 2, 2018

Los Angeles-based Lucidity , a developer of blockchain advertising technology, said this morning that it has named AdColony co-founder Nikao Yang as its Chief Operating Officer. AdColony develops mobile video advertising technology, and was acquired in 2014 for $350M by Operat Software. READ MORE>>.

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Advertising Los Angeles Mobile Sales 113

socalTECH

MAY 10, 2013

Four years ago, Los Angeles-based Adly (www.adly.com) launched to much fanfare as one of the first local startups to tie into the brand-new, Twitter micro messaging platform. We''re the leading social advertising platform that leverages celebrity relationships. Why would a brand or advertiser want to work with Adly?

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Social Media Advertising Media Metrics 237

socalTECH

JUNE 16, 2009

Los Angeles-based Ace Metrix is looking to apply analytics to the television advertising market, saying this morning that it has launched a service which helps advertisers measure persuasion and watchability of their advertising. Tags: metrix advertising content analytics startup saas software.

Advertising 100

Advertising Palomar SaaS Research 100

socalTECH

APRIL 21, 2020

Los Angeles-based Zefr , which develops software used by brands advertising on YouTube, says it has been selected for an expanded YouTube Measurement Program (YTMP).

Artificial Inteligence 113

Artificial Inteligence Advertising Los Angeles Content 113

socalTECH

SEPTEMBER 18, 2017

Los Angeles-based advertising technology developer SRAX has named a new member to its board, the company said this morning. SRAX develops advertising automation software. According to SRAX, it has added Colleen DiClaudio to its board. SRAX says it now has nine board members. SRAX says it now has nine board members.

Advertising 124

Advertising Los Angeles Technology Networking 124

socalTECH

MARCH 16, 2017

Online advertising exchange operator and ad technology developer OpenX has rolled out a new, page analysis tool for Google Chrome, called Ad Footprint by OpenX Labs , the company said on Wednesday. The software is available for free. OpenX is based in Los Angeles. READ MORE>>.

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OpenX Tool Advertising Google 124