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I Buy Dead Magazines (the art of the intro …)

Both Sides of the Table

It starts in a crowded room at a conference or networking event. I buy dead magazines.” I buy dead magazines. We think that the magazine industry is going through incredible change but that the Internet website experience doesn’t yet fulfill our magazine needs. We buy dead magazines. Most are squandered.

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Buzz Media Inks Deal with Magazine

socalTECH

Los Angeles-based Buzz Media , the online network of celebrity-focused web sites, announced today that it has inked a deal with OK! Magazine is a celebrity news magazine and website. According to the two, they are in a joint venture focused on digital content, marketing, and advertising. Buzz Media said it will use OK!'s

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Can you create a great customer case study?

Berkonomics

Growing weary of paid advertisements. We have grown more than a bit weary of most advertising, no matter in what form. Email readers, continue here…] How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Advertising money moves to the most rewarding media.

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Interview with Lolita Carrico, Gloss Network

socalTECH

Our interview this morning is with Lolita Carrico, founder of Gloss Network for Women (www.mygloss.com), an online network of sites focused on women. What is Gloss Network? That's where the initial idea came for Gloss Network. Are sponsors interested in such highly targeted sites, rather than the broad reach?

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United Online In Big Memory Lane Push

socalTECH

According to the firm and Santa Monica-based production firm Optimus, United Online is launching a national advertising spot focused on the newly renamed and refocused nostalgia business. Optimus said United Online started running their commercial spots this week, on national cable, syndication, and network TV. READ MORE>>.

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Want to Know How to Better Partner With, Raise Money From or Be Acquired by a Big Media Company?

Both Sides of the Table

They are best known for their magazine titles such as The New Yorker, Wired, Vanity Fair and Vogue. That they own a large piece of The Discovery Network? Key moments: 16 minutes in: Transitioning magazine readers to e-formats. 15:30 How do you view the transition of your magazines to the iPad, to e-readers? Watch: [link].

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A good case study is worth many paid ads.

Berkonomics

We have grown more than a bit weary of most advertising, no matter in what form. How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Dave’s book: Positioning. The only named solution will have been yours.