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H Code Launches Digital Marketing, Media Product

socalTECH

Santa Monica-based H Code , which provides digital advertising services around reaching the U.S. Hispanic market, says it has rolled out a new product it calls Tastemakers. According to H Code, the new product offers up a "fully integrated" digital marekting and media solution to connect brands and agencies with U.S.

Media 124
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CampaignEQ Aims At Better Mobile Marketing Attribution

socalTECH

A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. campaigneq startup affiliate tracking mobile advertising marketing beachmint' READ MORE>>.

Mobile 249
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GraphEffect Revs Facebook Ad Management Platform

socalTECH

Santa Monica-based GraphEffect , the developer of social marketing software which helps advertiser manage their advertising on Facebook, said this morning that it has launched a significant update to its platform. The firm--which is headed by James Borow--said its new, GraphEffect 2.0

Platform 159
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GraphEffect Gets $2M For Facebook Marketing

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Santa Monica-based Focused Labs , which provides social media marketing services, said Thursday that it has renamed itself GraphEffect , and raised $2M in funding. GraphEffect provides a social advertising platform which helps advertisers gain Facebook fans and Likes.

Marketing 189
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PK4 Media Buys Prosperio

socalTECH

El Segundo-based Pk4 Media , which develops adveriting technology, said this morning that it has acquired Santa Monica-based Prosperio , a developer of a programmatic direct platform for the display and video ad market. Financial terms of the merger were not disclosed. Prosperio was part of LaunchpadLA. READ MORE>>.

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Interview with Jonathan David, Tapstone

socalTECH

We spoke with Jonathan about the company and where it fits into the advertising market. Jonathan David: We''re essentially a media buying and optimization platform. That strategy seems to be quite effective for our advertisers. Where do you fit into the ad market? What is Tapstone all about?

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GumGum Gets $26M In New Funding

socalTECH

Santa Monica-based GumGum , the online image-based advertising startup led by Ophir Tanz, has raised a big, $26.0M According to the firm, the funding will go towards expansion into international markets, to strengthen its R&D, and continue development of its products. READ MORE>>.

Funding 100