socalTECH

MAY 7, 2010

Two Southern California firms have made Advertising Age's annual list of the largest search marketing agencies, released last week. Santa Monica-based The Search Agency , which is headed by David Hughes, was listed at number 12, and San Diego-based Covario , which is run by Russ Mann, was listed at number 25.

Marketing 174

Marketing Southern California Santa Monica Advertising 174

socalTECH

JULY 13, 2010

Santa Monica-based Activision Blizzard announced today that it has named Eric Hirschberg as CEO of its Activision Publishing arm. Hirschberg joins the firm from marketing and advertising firm Deutsch LA, where he was CEO and Chief Creative Officer for the last 13 years. READ MORE>>.

Activision 154

Activision Advertising Santa Monica Content 154

socalTECH

AUGUST 12, 2009

Santa Monica-based Rubicon Project has signed a New York company, Katz 360 Sales, to give Katz access to its inventory of premium display ads, the firms announced today. Katz 360 Sales said it is using Rubicon Project's Internet advertising infrastructure to customize content and audience selections for its advertisers.

Advertising 145

Advertising Clearstone Santa Monica Sales 145

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NOVEMBER 19, 2013

James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising). Asher Delug , Airpush (Los Angeles, advertising). Sam Friedman , ParkMe (Santa Monica, mobile apps). Aaron Hirschhorn , DogVacay (Santa Monica, marketplace).

Southern California 279

Southern California SoCalTech Dollar Shave Club Santa Monica 279

socalTECH

SEPTEMBER 19, 2013

Santa Monica-based social analytics software developer MomentFeed announced this week that it has been accepted into the Facebook Preferred Marketing Developer (PMD) Program, Facebook''s program for linking with companies who develop technologies in the advertising, page management, social integration, and tool areas for the social networking site.

Development 183

Development Develop Marketing Santa Monica 183

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MARCH 27, 2013

Santa Monica-based online matchmaking site eHarmony is planning a big advertising push, as the firm said it has revamped its management team under founder Dr. Neil Clark Warren. The move comes as eHarmony says it has been working to refresh and revamp its experience and drive users to return to the service.

eHarmony 170

eHarmony Advertising Santa Monica Sites 170

socalTECH

FEBRUARY 20, 2014

Santa Monica-based NearWoo , the provider of mobile advertising software for local businesses, announced this morning that it has signed up twenty partners which it says provide advertising marketing and marketing services to small businesses. READ MORE>>.

Marketing 147

Marketing Santa Monica Advertising Mobile 147

socalTECH

DECEMBER 14, 2011

Santa Monica-based out of home advertising network operator Outcast and electric vehicle charging station company ECOtality said this morning that the two have teamed to launch a digital ad network tied to ECOtality's EV charging stations. The companies said the network will allow marketers to specifically target EV drivers.

Advertising 150

Advertising Networking Santa Monica Screening 150

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APRIL 5, 2011

Santa Monica-based TrueCar , the online car pricing site headed by Scott Painter, has scored a new, equity investment and partnership with direct marketing firm Guthy-Renker , the firm announced today. Financial terms of the investment were not disclosed. READ MORE>>.

Truecar 232

Truecar Invest Edmunds Santa Monica 232

socalTECH

FEBRUARY 13, 2020

Santa Monica-based GumGum , which develops artificial intelligence software for the advertising and media market, has raised $22M more in a funding round, the company said on Thursday. Licht is a marketing and brand partnership consultant for AllBright, Illumination Animation, the Metrograph and Exploding Kittens.

Advertising 145

Advertising Artificial Inteligence Software Santa Monica 145

socalTECH

NOVEMBER 11, 2010

North Carolina-based Dex One , the current owner of Santa Monica-based Business.com , said this week that it is shutting down Business.com, and realigning those operations, merging them into its current business. The firm did not say how the shutdown will affect the Santa Monica operations of Business.com. READ MORE>>.

Santa Monica 236

Santa Monica Southern California Advertising Content 236

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JANUARY 11, 2016

In an unusual twist for the car sharing market, a new, Los Angeles startup-- WaiveCar --said today that it has launched a new, mobile phone-driven car sharing program in Santa Monica and Venice, which lets drivers drive cars for free.

Santa Monica 100

Santa Monica Venice Advertising Los Angeles 100

socalTECH

NOVEMBER 16, 2010

Google Goggles , the mobile visual recognition application being developed by search giant Google, said today that it has launched a new "marketing experiment" around Buick, Disney, Diageo, T-Mobile, and Delta Airlines. Tags: marketing brands advertising recognition vision neven goggles google.

Google 124

Google Marketing Santa Monica Mobile 124

socalTECH

NOVEMBER 16, 2010

Google Googles , the mobile visual recognition application being developed by search giant Google, said today that it has launched a new "marketing experiment" around Buick, Disney, Diageo, T-Mobile, and Delta Airlines. Tags: google goggles neven vision recognition advertising brands marketing.

Google 124

Google Marketing Santa Monica Mobile 124

socalTECH

JANUARY 17, 2012

Santa Monica-based Convertro , the venture backed, advertising analytics and optimization firm run by Jeff Zwelling, said today that it has hired Armen Avedissian as its Chief Operating Officer. Convertro's offers up technology to track marketing conversions, helping companies to optimize their marketing efforts to drive sales.

MyLife 205

MyLife eHarmony Santa Monica Advertising 205

socalTECH

SEPTEMBER 28, 2018

Santa Monica-based H Code , which provides digital advertising services around reaching the U.S. Hispanic market, says it has rolled out a new product it calls Tastemakers. According to H Code, the new product offers up a "fully integrated" digital marekting and media solution to connect brands and agencies with U.S.

Media 124

Media Product Marketing Santa Monica 124

socalTECH

AUGUST 22, 2014

We spoke with Jonathan about the company and where it fits into the advertising market. That strategy seems to be quite effective for our advertisers. Where do you fit into the ad market? Right now, advertisers have an infinite number of targeting options, and an infinite combinations to optimize their campaigns.

Advertising 230

Advertising Santa Monica Startup Media 230

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JUNE 27, 2013

Santa Monica-based Gradient X , the programmatic mobile advertising startup backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, Walter Kortschak (Summit Capital), and Mark Suster, said today that it has exited its beta. READ MORE>>.

GRP Partners 168

GRP Partners OpenX Santa Monica Advertising 168

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JUNE 27, 2014

Santa Monica-based Spanish language media company Entravision Communications --which owns television, radio, and online media focused on the Latino market--said earlier this week that it has acquired online advertising company Pulpo Media. and Latin America. and Latin America. The company is based in Berkeley.

Media 173

Media Santa Monica Advertising Acquisition 173

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MARCH 11, 2014

Santa Monica-based CampaignEQ , the developer of marketing tracking tools, said today that it has launched a new product for affiliate and customer referral tracking for e-commerce providers Shopify, Magento, Big Commerce, and Business Catalyst. CampaignEQ said it tool starts at $19 a month. READ MORE>>.

Tool 178

Tool CPC Santa Monica Commerce 178

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APRIL 16, 2009

Pasadena-based OpenX Technologies , a provider of ad serving software for web publishers, announced this morning that the firm has launched a new, advertising marketplace it is calling OpenX Market. Tags: openx advertising publishing open source. READ MORE>>.

OpenX 100

OpenX Advertising Santa Monica Pasadena 100

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JULY 31, 2013

Santa Monica-based online advertising firm YieldMetrics has renamed itself Adomic , as part of a rebranding effort, the firm said today. As part of the rebranding, the company said it has named Stephanie Grossman as SVP, Business Development, Sales and Marketing. The start is led by Gabe Gottlieb. READ MORE>>.

GRP Partners 168

GRP Partners Santa Monica Advertising Startup 168

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AUGUST 26, 2009

In what might be some new competition for Santa Monica-based Rubicon Project , the high profile ad optimization firm headed by Frank Addante, search engine giant Google told its advertisers late Wednesday that it will begin to offer similar capabilities in its AdSense program.

Google 191

Google Advertising Santa Monica SoCalTech 191

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AUGUST 19, 2011

Santa Monica-based GraphEffect , the Facebook marketing and advertising technology firm headed by James Borow, said this morning that it has launched its Facebook targeting system from beta. As part of the launch, the firm said it has added Brandon Berger, Bob Dees, Peter Hershberg, and Dave Knox to its advisory board.

Santa Monica 180

Santa Monica Advertising Marketing Capital 180

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MARCH 3, 2020

Santa Monica-based Ylopo , which provides digital marketing software for the real estate industry, says it has released a new online advertising tool, which automatically generates and publishes web-ready video content for the real estate industry.

Tool 113

Tool Marketing Santa Monica Advertising 113

socalTECH

DECEMBER 16, 2016

Santa Monica-based GumGum has launched a new effort to apply its technology to analyze sports sponsorships and advertising. The company said it is partnering with Catalyst Sports and Media, founded by Happy Walters and Josh Swartz, on the effort to bring the product to the sports market. READ MORE>>.

Advertising 100

Advertising Santa Monica Social Media Media 100

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MARCH 3, 2016

Santa Monica-based Pathmatics , a startup developing analytics software for analyzing the programmatic advertising market, has raised $3M in a Series A funding. BDMI's Sim Blaustein joins the company's baord with the funding. Pathmatics is led by Gabe Gottlieb, and was founded in 2010. READ MORE>>.

Advertising 100

Advertising Bertelsmann Software Santa Monica 100

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MARCH 18, 2014

Santa Monica-based online advertising attribution technology provider Convertro --which is led by serial entrepreneur Jeff Zwelling--said today that it has added UCLA Anderson School professor Sanjog Misra as the chair of a new research committee for the company. Dr. Misra will work in an advisory role to the company.

UCLA 178

UCLA Research Santa Monica Study 178

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

socalTECH

FEBRUARY 28, 2012

Santa Monica-based GraphEffect , the developer of social marketing software which helps advertiser manage their advertising on Facebook, said this morning that it has launched a significant update to its platform. The firm--which is headed by James Borow--said its new, GraphEffect 2.0

Platform 159

Platform Santa Monica Advertising Content 159

socalTECH

JULY 7, 2011

Santa Monica-based Broke Girl's Guide , a startup focusing in on daily deals and information for women, has scored a small debt funding round, according to a regulatory filing by the firm this week.

Guide 230

Guide Funding Newsletter Santa Monica 230

socalTECH

JANUARY 20, 2010

Santa Monica-based CODA Automotive , a startup manufacturer of electric cars, announced today that it has hired on a GM vet, Michael A. He was previously VP of Marketing and Advertising at GM North America, in addition to serving in a number of other sales and marketing positions throughout GM. READ MORE>>.

Sales 165

Sales Santa Monica Advertising Marketing 165

socalTECH

OCTOBER 17, 2011

Santa Monica-based GraphEffect , the provider of Facebook and social media marketing services, said over the weekend that it has hired Stephano Kim as its President and GM, New York. Kim was previously COO and President of [x+1], and was a co-founder of Blackboard.

Santa Monica 239

Santa Monica Social Media Media Software 239

socalTECH

JULY 22, 2014

El Segundo-based Pk4 Media , which develops adveriting technology, said this morning that it has acquired Santa Monica-based Prosperio , a developer of a programmatic direct platform for the display and video ad market. pk4media prosperio launchpadlad programmatic advertising merger acquisitoin platform marketing software'

El Segundo 138

El Segundo Media Santa Monica Platform 138

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JUNE 12, 2014

Santa Monica-based Mobile Majority , which offers up premium, mobile brand advertising, said this week that it has raised $8M in a Series B funding round. The company says that it is looking to address the "inherent fraud" present in the current mobile ad market. READ MORE>>.

Mobile 153

Mobile Santa Monica Advertising Venture Capital 153

socalTECH

SEPTEMBER 18, 2013

Santa Monica-based online matchmaking site eHarmony is continuing its big marketing push, saying this morning that it will be featuring a float for the 2014 Rose Parade. eHarmony--which is in the midst of a big marketing and advertising push--said that its float will feature musician Natalie Cole. READ MORE>>.

eHarmony 157

eHarmony Santa Monica Pasadena Advertising 157

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DECEMBER 26, 2013

Santa Monica-based online car information and shopping site Edmunds.com said this week that it has launched its first ever, national television ad campaign. Edmunds.com did not say how much it is investing in the television advertising campaign. edmunds national automobile information television branding marketing commercial'

Edmunds 154

Edmunds Santa Monica Advertising Sites 154