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Walt Disney, DISH In Streaming Media Deal

socalTECH

Burbank-based The Walt Disney Company and satellite operator DISH Network said this morning that they are in a multi-year deal, which will allow DISH to stream Disney, ABC, and ESPN to televisions, computers, smartphones, tablets, gaming consoles, and other connected devices. Financial details of the deal were not disclosed.

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Maker Studios Signs Big Advertising Deal With Omnicom

socalTECH

Los Angeles-based Maker Studios , the YouTube network which is in the midst of being acquired by Disney, has just signed a large, eight-figure online advertising deal with Omnicom Media Group , according to AdAge. The deal is apparently the first, upfront advertising deal signed by Maker Studios. READ MORE>>.

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Steamboat Boosts Chinese Advertising Firm

socalTECH

Burbank-based Steamboat Ventures , the venture capital firm backed by Walt Disney Co., has invested in a Chinese provider of online advertising. According to Beijing-based Yoyi Media , it received a Series A investment on undisclosed size from Steamboat Ventures and Gobi Partners.

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Despite the economy, LA’s Maple Media is hunting for app acquisitions

TechCrunch LA

Over the past three years the Los Angeles-based startup Maple Media has amassed a portfolio of roughly thirty companies and one hundred apps in its quest to become the IAC of app store businesses. Maple Media raised its original capital from Shamrock Capital, the investment firm managing money for the Disney family.

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SVnetwork Launches Brand Advertising Network

socalTECH

Los Angeles-based SocialVibe , which was formerly a site focused on social media for brands and charities, has turned into SVnetwork , a new Internet advertising network. According to SVnetwork, it has launched its own, performance brand advertising website which connects brands with over 80 million unique consumers every month.

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Specific Media Sued Over Cookie Tracking

socalTECH

Irvine-based Specific Media , the operator of one of the largest Internet advertising networks, has been sued over its use of Flash to recreate tracking cookies on computer browsers. The lawsuit was filed by a privacy attorney, who also has similar lawsuits against Disney, Demand Media, and others. READ MORE>>.

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AdGreetz Rolls Out Automated, Personalized Ad Marketing Platform

socalTECH

Los Angeles-based AdGreetz , which develops personzlied advertising technology, announced a new product this morning, and automated and integrated marketing platform it calls AdChef. READ MORE>>.

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