TechCrunch LA

MAY 12, 2020

Over the past three years the Los Angeles-based startup Maple Media has amassed a portfolio of roughly thirty companies and one hundred apps in its quest to become the IAC of app store businesses. Typically production cycles are driven by the rhythms of Google Play and Apple’s app stores.

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Acquisition Media Los Angeles Google 136

socalTECH

NOVEMBER 12, 2014

Irvine-based Adaptive Medias , which offers programmatic advertising, content syndication, and monetization products for the mobile, video, and online display markets, has teamed up in a joint venture aimed at the pet industry. Vipio says it is building a pet products directory called PetProductscom. READ MORE>>.

Media 147

Media Advertising Content Mobile 147

TechCrunch LA

FEBRUARY 19, 2020

and international cities like London, Mexico City, Seoul and Vilnius are building professional social networks for black professionals and blue collar workers, fashion labels, educational tools in augmented reality, kids entertainment, and an interactive entertainment production company. The new batch of startups coming from across the U.S.

Artificial Inteligence 331

Artificial Inteligence Social Network Los Angeles Snapchat 331

TechCrunch LA

OCTOBER 9, 2020

Typically, streamers rely on advertising revenue from pre-roll, mid-roll and post-roll advertising, according to Mojichat co-founder Jeremy Greene. As competitors crowded in, the company has been diversifying its products to allow for influencers to begin using their digital avatars as a monetization source.

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Advertising Los Angeles Activity Screening 179

socalTECH

FEBRUARY 9, 2021

All of the supply we are accessing and selling to advertisers and agencies we are working with have high levels of intent. That's people looking for a particular cell phone, we're accessing keyword intent to drive people to Samsung, who is an advertiser of ours. A little history, we launched our product years ago, Search IQ.

Advertising 203

Advertising Startup Google Commerce 203

socalTECH

OCTOBER 15, 2013

Irvine-based Specific Media , the online advertising provider--and parent firm of MySpace--said today that it has launched a new advertising targeting product which allows automotive advertisers to target households based on what cars are currently in their garage. READ MORE>>.

Media 138

Media Advertising Screening Mobile 138

Both Sides of the Table

AUGUST 21, 2011

My background was 8 years of telecoms & mobile and 8 years of cloud computing & SaaS – so these two themes were a given. Digital Media was an obvious theme because it’s one in which LA (where I’m based) and NY (where I spend a lot of time) have strong assets, companies and management teams. Or can they?

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Mobile Advertising Media Marketing 329

socalTECH

OCTOBER 18, 2012

San Diego-based venture investor Avalon Ventures has backed a developer of video advertising products, Selectable Media , to the tune of $2M. Selectable Media, which is based in New York, lets users opt into branded video advertising in exchange for free access to content on web and mobile apps.

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Avalon Media San Diego Advertising 147

socalTECH

MAY 5, 2016

Pasadena-based mobile ad measurement platform developer UberMedia , one of the companies out of Idealab, has released a new, mobile attribution product that tracks cross-media advertisement and correlates that to foot traffic in stores. READ MORE>>.

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Product Idealab Patents Pasadena 100

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 billion, and on a much smaller scale, Undertone’s recent acquisition of mobile ad provider Sparkflow. Even so, ads only work if people can see them, and today’s ad formats need to be visible on any device.

Advertising 40

Advertising Media Mobile Buzznet 40

Startup Professionals Musings

JANUARY 24, 2020

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. You provide the free app in the App Store that gives subscribers mobile access to your service. Commoditize complementary products. Make your app support all platforms. Be aggressive and alert.

Mobile 126

Mobile Develop Development Platform 126

socalTECH

NOVEMBER 5, 2013

Los Angeles-based PK4 Media announced today that it has launched a new product aimed at optimizing both display and video advertising, across mobile, tablet, and online platforms. Alexander previously served at such companies as Dedicated Media, Clickshift, and ValueClick. READ MORE>>.

Media 138

Media Advertising Los Angeles Platform 138

socalTECH

FEBRUARY 2, 2011

Encinitas-based Verve Wireless , which develops mobile applications for local publishers, said today that it has acquired Deconstruct Media , a mobile advertising technology firm. Financial terms of the acquisition were not disclosed. Verve said that Deconstruct's team will be based of it its Washington, DC office.

Media 145

Media Press Advertising Mobile 145

socalTECH

MARCH 8, 2013

UberMedia , the Pasadena-based startup developing third party, Twitter clients and other mobile apps, said yesterday that it has launched a new mobile ad campaign product called Appvertise.

Advertising 138

Advertising CPC Tool Idealab 138

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.

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Advertising Invest RSS CPC 284

SoCal Tech Calendar

SEPTEMBER 19, 2008

Thursday, September 25, 2008 -- "Trends in Digital Distribution: Production, Distribution and Advertising" CommNexus. This event explores how production, distribution and advertising have evolved from past business models to support digital content distribution on new media platforms. See [link] (more).

Advertising 100

Advertising Product IP Content 100

Startup Professionals Musings

APRIL 16, 2023

Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising.

Marketing 114

Marketing Invest Social Media SEM 114

socalTECH

MARCH 6, 2017

Los Angeles-based Maple Media (maplemedia.io) recently announced a big, $30M funding from Shamrock Capital, to assemble a collection of mobile applications in the utility, productivity, games and entertainment verticals. What's the idea behind Maple Media? What's the idea behind Maple Media?

Media 153

Media Mobile Startup Acquisition 153

socalTECH

SEPTEMBER 28, 2010

San Diego-based Verve Wireless , the developer of mobile publishing tools for the Associated Press, McClatchy, Belo Interactive, and other publishers, said this morning that it has raised $7M more in additional funding. According to Verve, the new funding will go towards further development and expansion of products. READ MORE>>.

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News Mobile Press San Diego 154

socalTECH

JUNE 5, 2014

Pasadena-based UberMedia , which develops mobile advertising technology, is looking to connect mobile ads with television advertising with a new, targeting tool. Pricing on the new product was not announced by the company. ubermedia television advertising targeting mobile media' READ MORE>>.

Tool 147

Tool Advertising Mobile Screening 147

socalTECH

AUGUST 15, 2014

Many online business today have a big problem: users are increasingly coming to their websites as mobile users, not desktop users, which means lower ad revenues and conversions. How do you make those mobile users just as profitable as desktop users? All of the sudden, there was a growth in users coming from mobile platforms.

Mobile 124

Mobile Web Artificial Inteligence Technical Review 124

Startup Professionals Musings

APRIL 13, 2019

Image via Pixabay If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 79

Social Media Media Invest Platform 79

Startup Professionals Musings

OCTOBER 21, 2022

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. You provide the free app in the App Store that gives subscribers mobile access to your service. Commoditize complementary products. Make your app support all platforms. Be aggressive and alert.

Develop 138

Develop Development Platform Mobile 138

socalTECH

APRIL 17, 2015

Los Angeles-based FastPay , the provider of financing products for ad and media driven companies which is led by Jed Simon, has backed mobile and video advertising products firm Altitude Digital with $30M in financing, Altitude said Thursday. Terms of the financing were not announced. READ MORE>>.

Advertising 100

Advertising Platform Funding Venture Capital 100

socalTECH

JULY 17, 2012

Los Angeles-based Mogreet , the mobile marketing and mobile video technology firm headed by James Citron, has launched a new product today, aimed at providing monetization of MMS messages. The firm said the tool makes it simple for companies to generate advertising revenue from opt-in, MMS messaging campaigns.

Mogreet 183

Mogreet Platform Advertising Mobile 183

Startup Professionals Musings

JULY 20, 2020

Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising.

Customer 146

Customer Custom Marketing Startup 146

socalTECH

APRIL 4, 2013

Factual also said it had inked a partnership with Millenial Media on the product; Factual said Millenial Media is using Geopulse Context to improve the relevance and personalization of its mobile ad targeting for publishers and advertisers. Financial details of that relationship were not announced. READ MORE>>.

Advertising 173

Advertising Media Education Los Angeles 173

socalTECH

FEBRUARY 5, 2015

Pasadena-based UberMedia , the Idealab-backed developer of mobile apps and other mobile advertising products, said today that it has named Yahoo veteran Eric Aledort as the company''s Chief Business Development Officer. Aledort was most recently VP, head of media for Yahoo''s global partnerships group. READ MORE>>.

Yahoo 100

Yahoo Idealab Advertising Pasadena 100

socalTECH

NOVEMBER 20, 2014

Los Angeles-based FastPay , which offers up financial products specifically aimed at advertising driven businesses, said this morning that it has raised $15M in a funding round. The company, which is led by Jed Simon, said the funding came from Oak HC/FT. READ MORE>>.

Advertising 157

Advertising Web Los Angeles Mobile 157

socalTECH

AUGUST 6, 2012

Santa Monica-based Demand Media (www.demandmedia.com) has seen its share of ups and downs as one of the highest visibility technology and media companies to come out of Southern California's technology ecosystem in recent years. What is Demand Media doing nowadays? So, we're partnered with them on a couple of different levels.

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Demand Media eHow Content 240

socalTECH

JANUARY 7, 2015

In the last few years, Southern California has been a key market in launching mobile applications and services, due to a huge, mobile-savvy consumer population. Bart Molenda: Close5 is a mobile based app that makes it very simple to buy and sell, in particular in your area. However, classifies have not yet caught up with mobile.

San Diego 100

San Diego Mobile Marketing Sites 100

Startup Professionals Musings

APRIL 9, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 66

Social Media Media Tips Platform 66

Startup Professionals Musings

OCTOBER 2, 2013

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Find the right tools to analyze the ROI.

Social Media 101

Social Media Media Entrepreneur Metrics 101

socalTECH

AUGUST 6, 2013

Los Angeles-based Wi-fi network operator Boingo Wireless is looking to help advertisers attract Android and iOS users, with a new program which combines free Wi-Fi with app downloads. Boingo said the new App Download product is being offered through Boingo Media, its advertising and sponsorship services group.

Advertising 124

Advertising Networking Mobile Los Angeles 124

socalTECH

MARCH 28, 2014

Los Angeles-based mobile advertising company Airpush has quietly grown to around $100M in annual revenues, according to a recent ranking from Forbes--a big surprise, as the company was completely bootstrapped by founder Asher Delug , who eschewed the usual use of venture capital and private equity to build a company to those revenue levels.

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Startup Mobile Advertising Organization 196

socalTECH

OCTOBER 12, 2015

Kixer develops mobile advertising software which helps publishers and connects mobile web users with apps. Omar Nicola: When we launched the company, it was no surprise that content publishers were struggling to monetize their mobile audience. Most people really hadn't tapped into the mobile web.

Mobile 100

Mobile Startup Content Advertising 100

socalTECH

MARCH 31, 2009

Los Angeles-based GoTV Networks has launched a new mobile, social networking application focused on sharing pictures, videos, and text with their friends and family. GoTV Networks explained that it will support the new application with a combination of advertising and future micropayment subscriptions. READ MORE>>.

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Social Network Networking Mobile Google 113