Both Sides of the Table

APRIL 30, 2011

And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. Yet these seem to be the least effective attributes of banner advertising. The global advertising market is estimated at around $475 billion / year with only 12% of this online and measurable. Holy Shiitake !

Advertising 352

Advertising Media Social Media Screening 352

socalTECH

DECEMBER 18, 2014

Los Angeles-based Factual said Wednesday that it has rolled out two new tools, one aimed at geofencing of data, and another for audience targeting. Factual said the dools are being used by such networks as StrikeAd, Turn, Manage, Deep Forest Media, EQ Works, MdotM, Juice Mobile, Adsmovil, TAPTAP, among others. READ MORE>>.

Tool 153

Tool Examples Advertising Los Angeles 153

Startup Professionals Musings

DECEMBER 12, 2021

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics."

Social Media 127

Social Media Media Metrics Satisfaction 127

socalTECH

JULY 8, 2013

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

Advertising 253

Advertising Mobile OpenX Software Review 253

socalTECH

MAY 4, 2017

Santa Monica-based MomentFeed , which develops software used by multi-location brands to manage consumer experience interacting with their locations, has enhanced its Paid Media Manager software.

Media 113

Media Snapchat Tool Santa Monica 113

socalTECH

JUNE 5, 2014

Pasadena-based UberMedia , which develops mobile advertising technology, is looking to connect mobile ads with television advertising with a new, targeting tool. ubermedia television advertising targeting mobile media' Pricing on the new product was not announced by the company. READ MORE>>.

Tool 147

Tool Advertising Mobile Screening 147

socalTECH

MARCH 8, 2013

The Idealab startup said the app lets developers create and run rich media, mobile banner ads to drive traffic to their app's download page and increase download for their iOS application. UberMedia said the online ads will run across its network of iOS apps, which it says now reaches over 2 billion monthly unique impressions.

Advertising 138

Advertising CPC Tool Idealab 138

socalTECH

JULY 11, 2013

Burbank-based Beachfront Media , the developer of video software tools headed by Frank Sinton, is further extending its outreach to app developers today, with a new set of SDKs. Beachfront said the SDK includes a video player, video management tools, video analytics, and video advertising tools. READ MORE>>.

Mobile 171

Mobile Media Burbank Tool 171

socalTECH

SEPTEMBER 24, 2014

Burbank-based Beachfront Media , the video software and technology provider led by Frank Sinton, said Tuesday that it has launched a new programmatic video ad platform called Beachfront.io. The tool also includes more targeting options for advertisers, along with other enhancements. READ MORE>>.

Mobile 138

Mobile Media Product Burbank 138

socalTECH

OCTOBER 4, 2013

Los Angeles-based Triton Digital , a provider of audio advertising and streaming technology to music streaming and online radio services, has launched a new product, aimed at helping audio publishers create targeted, niche digital audio stations. The new product includes a multi-platform media player, library management, and more.

Tool 147

Tool Advertising Los Angeles Platform 147

TechCrunch LA

MAY 12, 2020

Over the past three years the Los Angeles-based startup Maple Media has amassed a portfolio of roughly thirty companies and one hundred apps in its quest to become the IAC of app store businesses. Maple Media raised its original capital from Shamrock Capital, the investment firm managing money for the Disney family.

Acquisition 136

Acquisition Media Los Angeles Google 136

socalTECH

JULY 11, 2013

Two, Los Angeles online advertising firms have linked up in a technology deal today. The two companies said that OpenX will provide United Online Media Group with its full monetization platform, including its real-time-bidding, ad network, direct sale, and other tools. READ MORE>>.

OpenX 153

OpenX Advertising Woodland Hills Technology 153

socalTECH

SEPTEMBER 25, 2013

Los Angeles-based Evolve Media has launched a new, social video product via its SpringBoard Video Division , aimed at distributing social video content to publishers. Evolve Media''s platform includes its own customizable and brandable video player, video analytics and reporting, and more. READ MORE>>.

Media 153

Media Product Social Network Advertising 153

socalTECH

FEBRUARY 28, 2012

Looking to enhance the advertising units on its network of sites, Santa Monica-based Demand Media said today that it has launched a new set of "social feed ads" to its advertisers. Demand Media said its new Social Feed ad management tools allow its advertisers to deliver customized, social media content via live rich media ads.

Demand 157

Demand Media eHow Santa Monica 157

socalTECH

AUGUST 10, 2012

Los Angeles-based Rubicon Project said today that it has passed Google in the latest, comScore Media Metrix monthly ranking of Ad Focus properties. Rubicon's advertising network and tools are used by web publishers to optimize the return on their online advertising, by automatically steering ad space to the best ad network for their site.

Advertising 147

Advertising Google Report Networking 147

socalTECH

JANUARY 29, 2019

Los Angeles-based FanAI , a venture-backed developer of artificial intelligence software used for sponsorship engagement and analytics, has acquired Waypoint Media , the two announced this morning. Waypoint's tools include an API which connects with Twitch, to better profile and understand Twitch viewers. READ MORE>>.

Artificial Inteligence 113

Artificial Inteligence Media Venture Capital Los Angeles 113

socalTECH

JANUARY 11, 2010

Santa Barbara-based Impact Radius , a new firm which includes a number of the founders of Commission Junction, said today that it has launched a new, multi-channel performance advertising company. The firm said those tools will include software for tracking advertising, negotiating online, distribution advertising creative, and more.

Advertising 162

Advertising Santa Barbara Tool Media 162

TechCrunch LA

FEBRUARY 19, 2020

and international cities like London, Mexico City, Seoul and Vilnius are building professional social networks for black professionals and blue collar workers, fashion labels, educational tools in augmented reality, kids entertainment, and an interactive entertainment production company. The new batch of startups coming from across the U.S.

Artificial Inteligence 331

Artificial Inteligence Social Network Los Angeles Snapchat 331

Both Sides of the Table

AUGUST 11, 2021

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no no surprise?—?that’s that’s where the customers are.

Product 424

Product Platform Advertising Acquisition 424

Berkonomics

JANUARY 7, 2016

There is so much information being shot at us daily via social media streams that we should monitor and control that which pertains to our business – and do so with some level of expertise. There are tools to inform you when your company name or personal name is mentioned. There is still a great place for traditional advertising.

Social Media 120

Social Media Media Search Engine Optimization Tool 120

socalTECH

SEPTEMBER 10, 2010

Los Angeles-based Demand Media , the online media site run by Richard Rosenblatt, said Friday that it has updated its eHow web site, the firm's questions and answers site. Demand said that it has created a "crisp, clean" design update, and also added new content channels, a new video series, and social tools to the site.

eHow 182

eHow Demand Media Sites 182

socalTECH

AUGUST 9, 2013

What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why. But, there are no big tools out there to see what is going on.

Advertising 153

Advertising Startup CTO Coach Study 153

Tech.Co

SEPTEMBER 28, 2017

We think a good place to start with this topic is on the subject of social media. Social media is popular. Using video for social media marketing is a powerful tool for building your brand and reaching your clients. Social media platforms know you better than you know yourself. Video is popular. Create for Social.

Social Media 102

Social Media Media Tips Screening 102

Startup Professionals Musings

APRIL 13, 2019

Image via Pixabay If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 79

Social Media Media Invest Platform 79

Startup Professionals Musings

MARCH 9, 2019

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply.

Social Media 98

Social Media Media Metrics Satisfaction 98

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 Until recently, three legacy providers (Sizmek, PointRoll and Google’s DoubleClick) have dominated the rich media market.

Advertising 40

Advertising Media Mobile Buzznet 40

socalTECH

OCTOBER 16, 2014

According to the company, it has launched its Mobile Rich Media Ad Platform, a product which helps advertisers maximize their mobile ad dollars, with tools for ad authoring, a creative library, and analytics engine. Pricing on the new tool was not announced. server advertising technology display network mobile spreeify'

Mobile 218

Mobile Product OpenX Yahoo 218

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

Advertising 284

Advertising Invest RSS CPC 284

Tech Zulu Event

JUNE 26, 2013

Since its inception into the mainstream fabric of people’s lives, social media and the concept of social networking has gone through a rather peculiar evolutionary transition. From gaming, to advertising, to branding and marketing, there’s no online business plan that Facebook can’t be used for at this point. It’s All in the Numbers.

Social Media 82

Social Media Entertainment Media Tool 82

Startup Professionals Musings

APRIL 16, 2023

Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising. Display advertising. Some consider direct mail very expensive or dead as a lead-generation tool. One of these experts, David T.

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

AUGUST 25, 2023

The cost of entry has never been lower, with new tools to create your own website , and free social media to get your message out everywhere. Make sure the name and trademarks you want are available, as well as web site address, social media tags, and any other intellectual property. Names and taglines are critical to success.

Social Media 98

Social Media Metrics Media Tool 98

Tech.Co

DECEMBER 29, 2023

RunwayML Runway is an applied AI tool artists can use to create AI-generated media, like video, audio and text. Founded in 2020 by two former Meta executives, Tome is a business-focused storytelling and presentation tool that leverages generative AI. Vibrant Planet's Land Tender tool.

Startup 213

Startup Generative AI Newsletter Tool 213

Tech.Co

JANUARY 15, 2018

My first cofounder, Eric Olson, and I launched “Tech Cocktail” events to connect the Chicago startup and technology ecosystem before products like Eventbrite, Twitter, and other social and organizational tools were readily available, yet we quickly amassed crowds of hundreds at each event. Needless to say, very little of it was easy.

Media 175

Media News Organization Content 175

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Create an integrated conventional marketing and social media strategy.

Social Media 108

Social Media Media Startup Tips 108

socalTECH

MAY 14, 2013

Video publishing software developer Beachfront Media is expanding into the mobile ad market today, saying that it has launched a new platform called Beachfront.io , which will help developers monetize their mobile apps with video advertising. beachfront builder advertising mobile development software' READ MORE>>.

Mobile 145

Mobile Burbank Advertising Tool 145

socalTECH

OCTOBER 21, 2016

Los Angeles-based Social Reality , a provider of Internet advertising technology, announced on Thursday that it has named J.P. Hannan was previously VP, Treasurer, and CFO of radio station operator Cumulus Media. He also was CFO of Modern Luxury Media, and served at Lincoln Financial Media and Lambert Television.

Advertising 100

Advertising Media Los Angeles Tool 100

socalTECH

MARCH 3, 2016

Santa Monica-based rich media advertising technology developer Jetpack is expanding in New York, saying this week that it has opened up a new office New York City, and hired a new VP in the location. Jetpack develops advertising technology which is used to help publishers deliver advertising using HTML5, responsive and other tools.

Buzznet 100

Buzznet Santa Monica Advertising Media 100