Startup Professionals Musings

OCTOBER 11, 2010

But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Jim Sterne, who has written six books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his recent book titled " Social Media Metrics."

Social Media 84

Social Media Metrics Media Satisfaction 84

Berkonomics

FEBRUARY 13, 2014

Back when we were all trying to figure out the real value of traffic on the web, we investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Once we had what we thought was the answer, in allowing for display advertising on these sites. a month for a subscription.

Metrics 207

Metrics Sites Advertising Web 207

socalTECH

AUGUST 26, 2014

Moat will provide Evolve Media with information on brand metrics for display and video ads, as well as information on viewability, to Evolve. evolve media viewability audit totallyher craveonline advertiser advertising content' Financial details of the deal were not disclosed. READ MORE>>.

Media 138

Media Metrics Advertising Content 138

socalTECH

APRIL 4, 2011

For today's interview, we caught up with Clark Landry , the chairman of GraphEffect (www.grapheffect.com), a Santa Monica company which is helping other companies to hone their advertising on Facebook. Clark Landry: GraphEffect is a company that helps other companies advertise effectively on Facebook. Thanks for the time today!

Advertising 198

Advertising Startup Santa Monica Social Network 198

socalTECH

JUNE 25, 2013

Convertro said it has been working with Media Design Group , a direct response TV advertising agency, to help measure the efficacy of broadcast marketing. Media Design Group has been working with Dollar Shave Club to measure how well TV advertising is working for the company.

Dollar Shave Club 171

Dollar Shave Club Advertising Media Design 171

Both Sides of the Table

JUNE 12, 2010

Company grew by more than “400% each year” for past few years [assume growth metric = revenues]. Metrics: 2.5mm members, 1,000 brands, 2,500 sale events to-date. Metrics: 50mm users (up from 40mm in Dec 2009), -Competition includes: Spotify , Last.fm. Online DSP (demand-side platform) and ad exchange for display advertisers.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

socalTECH

JANUARY 24, 2011

The objects we are focused on are out-of-home advertising. That's the big opportunity for us, out of home advertising, to make it engaging, and ultimately, measurable. In that market, there are literally no ROI metrics. The best metrics are estimated impressions. Who uses your service, and why?

Startup 220

Startup West Hollywood Metrics Entertainment 220

Frank Addante

OCTOBER 3, 2013

Is Automated Advertising the next-generation Customer Relationship Management (CRM)? I often describe the similarities between what the automated advertising industry is doing and how CRM developed. Now, let’s look at Automated Advertising. The Automated Advertising Industry' and transformed the category into CRM.

Advertising 76

Advertising Sales Organization Customer 76

socalTECH

MAY 19, 2009

Santa Monica-based Business.com , which provides online directories for B2B purchasing, announced today that the firm has launched a new tool to help advertisers access pay-per-click metrics on the site. Tags: business.com online advertising guide analytics. Business.com is now owned by R.H. Donnelley back in 2007. READ MORE>>.

Santa Monica 100

Santa Monica Metrics Guide Advertising 100

Startup Professionals Musings

DECEMBER 12, 2021

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply. Get attention and reach your audience.

Social Media 127

Social Media Media Metrics Satisfaction 127

socalTECH

MARCH 25, 2020

Los Angeles-based Triton Digital , which provides technology to help the digital audio and podcasting industry with streaming and advertising, says that news and talk format streaming is growing as a result of the ongoing disruption due to COVID-19. READ MORE>>.

Technical Review 124

Technical Review News Report Metrics 124

socalTECH

MARCH 20, 2015

Santa Monica-based food show producer Tastemade , the venture-backed Youtube show developer, said that it has conducted a brand research study, which finds that brands that integrate into content do far better with viewers than those who use typical advertising. tastemade youtube food foodie content hollywood advertising study'

Content 100

Content Redpoint Study Santa Monica 100

Startup Professionals Musings

MAY 5, 2013

But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics."

Social Media 102

Social Media Media Entrepreneur Metrics 102

InfoChachkie

APRIL 30, 2012

A/B testing requires marketers to leave their egos and emotions at the door and allow quantifiable metrics to drive their decisions. As such, it is no surprise that marketers have used pretty people to sell their products since the dawn of modern advertising. Common Name – As Cialdini, et al note in Yes! Gender Bias.

Study 243

Study Advertising Research Customer 243

Tech Zulu Event

APRIL 25, 2013

Remember marketing folks, this is impression, not conversion — a metric slowing losing it’s sheen amongst the nation’s web savvy marketers. Advertising Business Infographic Marketing Calendars Direct Mail infographic Newspaper Pens Promotional Radio Social Media Superbowl Television' 75 per impression. (All

Product 107

Product Social Media Metrics Advertising 107

Both Sides of the Table

MAY 23, 2012

In an over-funding environment companies are encouraged to eschew revenues in a land grab to acquire eyeballs, clicks, page views or whatever other vanity metrics give VCs the false comfort that they’re sitting on a gold mine. The desktop web introduced banner ads that offered “brand advertising” opportunities akin to television.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

Startup Professionals Musings

MARCH 9, 2019

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply. Get attention and reach your audience.

Social Media 98

Social Media Media Metrics Satisfaction 98

socalTECH

MARCH 6, 2018

Los Angeles-based Triton Digital , which provides digital audio streaming and advertising services to radio and other broadcasters, said it has renewed and expanded a relationship it has with Beasley Media Group, an owner of 63 radio stations. Financial details of the win were not announced. READ MORE>>.

Metrics 100

Metrics Media Advertising Los Angeles 100

Both Sides of the Table

JULY 1, 2010

And finally, Scott demonstrated his internal management tool for managing the metrics of his business. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it. It’s awesome. The deals we quickly went through are: 1. Foursquare.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

socalTECH

MAY 29, 2012

Ace Metrix , a provider of technology for television advertising analytics, said today that it has raised $8M in a funding round from WPP, Hummer Winblad Venture Partners, Leapfrog Ventures, and Palomar Ventures. The firm's technology is aimed at measuring the effectiveness of television advertising. READ MORE>>.

El Segundo 133

El Segundo Palomar Advertising Los Angeles 133

Startup Professionals Musings

FEBRUARY 13, 2021

In the startup world, even the best-laid plans are probably wrong, so there is a need to be able to launch fast, have metrics in place to measure progress, learn from real customer feedback, and pivot as required. The value of “word of mouth” advertising is largely overrated. Gauge your potential and progress by data, not passion.

Startup 162

Startup Metrics Ideas Entrepreneur 162

socalTECH

JANUARY 14, 2011

It's my belief that many marketers still measure in layers -- they might look at how direct mail, or search, or display, or TV, or brand advertising, or their sales force performs, in a certain swim lane. Advertisers are known for their creative focus, not focus on analytics.

Social Media 235

Social Media Demand Activity Marketing 235

socalTECH

NOVEMBER 30, 2016

We take mobile behavior signals, and create actionable insights to power advertising, business intelligence, and measurement. Today, we do business with major brands and advertising agencies, including a lot of retail brands, providing them with business intelligence. What kind of decisions and data are those businesses using?

Advertising 100

Advertising Mobile Social Media Startup 100

Startup Professionals Musings

JANUARY 17, 2022

Pick a single metric that is the focus for all growth. Today’s world is full of metrics leading to business growth, including customer logins, revenue per customer, retention, and average solution price. Too many choices confuse all customers, and make your job in marketing, distribution, and support much more difficult. Less is more.

Startup 144

Startup Social Media Metrics Customer 144

Startup Professionals Musings

SEPTEMBER 11, 2021

Obviously this definition is generic, so my first recommendation is that you take the lead in defining traction metrics for your startup, and then selling your results convincingly to investors. Investors want evidence that the “dogs are eating the dog food,” and your financial projections are not just a dream.

Startup 121

Startup Metrics Customer Custom 121

Tech.Co

NOVEMBER 28, 2022

Currently, TikTok relies heavily on digital advertising to bring in revenue, although this has not been as reliable of a profit stream in recent months as it has previously and is forcing the company to look for alternative ways to make money. By some metrics, certainly not. Please fill in your name. Please fill in your email.

Social Media 132

Social Media Startup Commerce News 132

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 113

Social Media Advertising Social Network Userplane 113

Startup Professionals Musings

DECEMBER 7, 2022

There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Real growth requires new and innovative ways to find customers, as well as old-fashioned advertising and email blasts. Ask every employee to focus on sales. Shorten the close cycle to grow faster.

Startup 134

Startup Search Engine Optimization Social Media Metrics 134

Startup Professionals Musings

OCTOBER 2, 2013

Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different. ROI entrepreneur startup metrics social media business' Find the right tools to analyze the ROI. It’s not free, but it’s an investment that you can’t afford not to make.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Startup Professionals Musings

MARCH 9, 2020

There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Real growth requires new and innovative ways to find customers, as well as old-fashioned advertising and email blasts. Ask every employee to focus on sales. Shorten the close cycle to grow faster.

Search Engine Optimization 131

Search Engine Optimization Startup Social Media Metrics 131

socalTECH

JULY 8, 2009

Los Angeles-based Ace Metrix (www.acemetrix.com) launched its software-as-a-service, TV advertising rating service last month, and we spoke with the firm's CEO and co-founder, Steve Goldman, recently to learn more about the firm. Steve Goldman: Ace Metrix is actually the first, on-demand measurement service of TV advertising effectiveness.

Advertising 100

Advertising Palomar Startup Customer 100

TechCrunch LA

JULY 26, 2022

With that, changes are happening even at the highest levels in the industry with well-known brands like Dunkin’ and Krispy Kreme pivoting to supply and advertise new product ranges that meet the demands of people wanting to make healthier choices, he explained.

Los Angeles 183

Los Angeles Angel Culver City Startup 183

Startup Professionals Musings

MARCH 12, 2017

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply. Get attention and reach your audience.

Social Media 69

Social Media Media Metrics Satisfaction 69

TechEmpower

NOVEMBER 13, 2023

This isn’t just our opinion - our startup metrics prove it! It means wasted advertising spend and lost goodwill. Populating them can be hard work, especially when the content needs to be just right. Even with the pop-up suggestions, we saw significant drop-off during user onboarding.

Generative AI 297

Generative AI Artificial Inteligence TechEmpower Tips 297

Startup Professionals Musings

OCTOBER 17, 2018

Unfortunately, your personal assessment that you have traction probably won’t be convincing to potential investors and partners, so it’s important that you create and track your progress against some metrics. Define metrics on customer feedback and user counts. Count connections with experts, media, and influencers.

Tips 79

Tips Metrics Technical Review Customer 79

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 100

Social Media Advertising Social Network Userplane 100

Tech.Co

AUGUST 11, 2017

It’s a departure from vanity metrics and irrelevant, general content that fails to create authentic connections with consumers. Join us to meet leaders at the intersection of content, PR, social, and advertising and hear how others navigate this transformation. We’re experiencing a remarkable shift in video right now.

Los Angeles 70

Los Angeles Angel Metrics Content 70