socalTECH

JUNE 5, 2014

Pasadena-based UberMedia , which develops mobile advertising technology, is looking to connect mobile ads with television advertising with a new, targeting tool. ubermedia television advertising targeting mobile media' Pricing on the new product was not announced by the company. READ MORE>>.

Tool 147

Tool Advertising Mobile Screening 147

socalTECH

AUGUST 20, 2010

For this morning's interview, we thought we'd talk with Los Angeles-based Sidebar (www.sidebar.com), a venture backed startup in the mobile space, to learn more about what they are up to. Patrick Kennedy: Sidebar is a company that was founded to bring consumers personalized content, focused on mobile delivery of that content.

Content 189

Content Screening Mobile Custom 189

InfoChachkie

JULY 25, 2012

RingRevenue's unique technology allows online and offline advertisers and publishers to consistently increase revenues from mobile, print, search and email campaigns by tracking the phone calls generated by such ads. So it only makes sense that the Facebook mobile app has been an enormous success. Yeah, right.

Netflix 191

Netflix Blogging Mobile Advertising 191

Tech Zulu Event

OCTOBER 3, 2012

Coincident has created a platform that will allow storytellers and producers to create robust second screen stories on the fly that incorporate video, images and other web content. What is coming is Internet-enabled televisions, content streaming with built-in social media interactions in real time and multiple screen activities.

Screening 109

Screening Content CTO Hire Platform 109

socalTECH

FEBRUARY 26, 2013

The new products are part of a push by the company to expand the services it offers to small and medium sized businesses, beyond its roots in helping those firms advertise their businesses online. That new service also has pre-negotiated prices, and the vendors are pre-screened and background checked. READ MORE>>.

ReachLocal 178

ReachLocal Woodland Hills Search Engine Optimization Services 178

socalTECH

OCTOBER 15, 2013

Irvine-based Specific Media , the online advertising provider--and parent firm of MySpace--said today that it has launched a new advertising targeting product which allows automotive advertisers to target households based on what cars are currently in their garage. specific media auto targeting advertising online automotive'

Media 138

Media Advertising Screening Mobile 138

Tech Zulu Event

DECEMBER 20, 2012

Utilizing this same core technology, TVSync has developed automatic content recognition (ACR) software that can be accessed in seconds by video and/or audio using the camera and/or mic from a mobile device. The platform allows users to sync content and commands across all four screens — the smartphone, tablet/pad, computer and TV.

Screening 82

Screening Content Mobile Netflix 82

Both Sides of the Table

FEBRUARY 7, 2011

From there most websites unfortunately don’t know what to really do with it so it basically just becomes a way to log you in and potentially allow advertisers to serve up more targeted (and therefore higher CPM) ads. Mark then talked about Crittercism, a mobile feedback solution. What is your mobile strategy? For Meebo 1.3%

Startup 286

Startup Venture Capital Web Ideas 286

Tech Zulu Event

NOVEMBER 11, 2013

Those who are more involved in traditional entertainment are seeing a major shift online which is why an additional one-day seminar was created to coincide with Silicon Beach Fest Hollywood as a partnership called, Idea to Screen. tech community and to discuss the opportunities and challenges facing us in the coming years. See you there!

Hollywood 100

Hollywood Screening Ideas Entertainment 100

socalTECH

MAY 21, 2013

The consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertiser experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. We''re connecting those two parties.

Technical Review 223

Technical Review Glendale Advertising Google 223

socalTECH

FEBRUARY 10, 2011

Hamilton Chan is founder of Los Angeles-based PaperLinks (www.paperlinks.com), a new startup which is developing mobile applications which take advantage of QR codes--the 3D barcodes which are cropping up everywhere--to help users marketers go beyond just linking those codes to web pages, but also to power social applications.

Startup 233

Startup Web Tips Mobile 233

Both Sides of the Table

FEBRUARY 15, 2011

In my LA I often see computer screens open with entrepreneurs talking about digital media. Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. In San Diego you have Qualcomm so an entire mobile industry has been spawned.

Venture Capital 313

Venture Capital Southern California Google ReachLocal 313

socalTECH

MAY 21, 2013

A consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertisers experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. We''re connecting those two parties.

Technical Review 211

Technical Review Glendale Advertising Google 211

Startup Professionals Musings

JUNE 12, 2021

In today’s mobile hardware environment, that means able to set up meetings, convert text messages to voice, find contact information quickly, and search the Web intelligently for outside info. I believe the current major drive to mobile devices and apps has slowed the progress toward this new semantic environment, but it’s coming.

Web 152

Web Entrepreneur Software Review Google 152

socalTECH

JANUARY 3, 2014

When we first alpha tested this, we just had watchable entertainment, movies and TV, many of them popping up in second screen apps. The rest of the model will include things like customized marketing and advertising in a more focused way, all about entertainment. People are watching shows and reading books on their mobile phones.

Entertainment 206

Entertainment Startup Southern California Netflix 206

Both Sides of the Table

MAY 19, 2010

We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. Booyah – Develops a location based service platform that pairs the virtual world with mobile gaming. OTHER DEALS: 1. Total raised: $29.5mm.

Venture Capital 240

Venture Capital Startup Platform Technical Review 240

Tech Zulu Event

MAY 9, 2013

Transmedia elements in the works include alternate reality games (ARG), mobile apps, webisodes and whatever else the fans come up with. There will be a smattering of special screenings worldwide. Above all, we love to tell stories.” Should be pretty awesome!

Screening 111

Screening Media Content Startup 111

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 billion, and on a much smaller scale, Undertone’s recent acquisition of mobile ad provider Sparkflow. Even so, ads only work if people can see them, and today’s ad formats need to be visible on any device.

Advertising 40

Advertising Media Mobile Buzznet 40

socalTECH

JULY 25, 2012

Users of the Instagram mobile application--which runs on iPhone and Android--are familiar with how that app has become one of the key ways people socialize and share their life with others, all via the service's photo sharing and comments. Edward Park: My background is screen printing and production. What's next on your horizon?

Startup 174

Startup Commerce Web 2.0 Screening 174

Tech Zulu Event

OCTOBER 13, 2011

I entered Pepcom’s Mobile Focus event with heightened excitement after driving through the busy intersections of Downtown San Diego’s rickshaw littered streets. Literally, I mean everyone… pets included, with Tagg , a Qualcomm backed venture that allows consumers to track their dogs via mobile or computer access.

San Diego 65

San Diego Mobile Startup Cloud Computing 65

Tech Zulu Event

DECEMBER 23, 2013

In-picture advertisements? ” Online advertising is changing. He explains with online marketing in general, there’s the huge shift into native advertising (inputting marketing messaging in line with content users are actively engaging with) – Largely due to a shift away from traditional in banner advertising.

Technical Review 76

Technical Review Advertising Google Mobile 76

Startup Professionals Musings

MARCH 24, 2013

In today’s mobile hardware environment, that means able to set up meetings, convert text messages to voice, find contact information quickly, and search the Web intelligently for outside info. I believe the current major drive to mobile devices and apps has slowed the progress toward this new semantic environment, but it’s coming.

Web 98

Web Entrepreneur Software Review Google 98

Tech Zulu Event

APRIL 15, 2012

One for each of the main Hero Screens you have in your application. A Hero Screen is defined as a major application screen, from which additional screens will branch out. Donald has a mobile phone, but doesn’t download many apps. Sally is taken to the Create an Account screen.

Marketing 84

Marketing Screening Social Network Startup 84

Tech Zulu Event

DECEMBER 6, 2013

Integrated car-to-mobile communication that allows you to drive and plan your day without touching your phone once. Like mobile devices, it’s not just about talking (or traveling) anymore. Facebook, mobile advertising agencies, even Pinterest and Twitter (though they’re not directly related to automotive).

Advertising 97

Advertising Startup Marketing Mobile 97

Tech Zulu Event

SEPTEMBER 11, 2012

According to Andrey Doronichev, head of YouTube mobile in a blog post today said, “All diehard YouTube fans starting today can download the official YouTube app for iPhone and iPod touch from the App Store. In the post Doronichev says YouTube on mobile has over 1 billion mobile views a day and expect the new move to even better the views.

Google 69

Google Outsource Development Screening Mobile 69

Startup Professionals Musings

JANUARY 12, 2013

Osmosis marketing is the hot new term for word-of-mouth advertising. Social mobile web. Responsive web technology that re-sizes text and images to fit any screen is the norm with new websites.

Entrepreneur 109

Entrepreneur Startup Web Equity 109

Tech Zulu Event

JUNE 25, 2012

They’ve announced hiring partnerships with nine Boston-area companies ( Brightcove , Dyn, Inc , Fiksu , Kyruus , Kinvey , Rue La La , Swipely , Trip Advisor , uTest ) across a variety of categories, including: e-commerce, mobile applications, health care informatics, and advertising technology.

Education 86

Education Startup Software Review Technical Review 86

Startup Professionals Musings

FEBRUARY 4, 2017

Look to the movie screen to see what you won’t soon forget. Mobile is where it’s at. In addition to thinking of mobile as a new advertising distribution platform, remember it’s far more powerful as a response, or “activation mechanism,” to commercial messages we experience in other media – print, broadcast, and more.

Marketing 82

Marketing Demand Startup Custom 82

Tech Zulu Event

OCTOBER 20, 2011

For those who still might be wondering what Spotlight: LA Tech is all about, It’s a screening room for new technology homegrown in our region. Leveraging mobile application and online platform. As a result, the team transformed the advertising industry with the creation of the first in-image ad network.

UCLA 102

UCLA Company Companies Idealab 102

Tech Zulu Event

FEBRUARY 2, 2016

The introduction of live photos on latest mobile phones has lead to cinemagraphs coming into the forefront of designers minds. Cinemagraphs has visual effects which bonds well with the social media, content producers and advertisers have started to recognise its power and should start to actively harness it. Cinemagraphs.

Web Design 40

Web Design Design Web Technical Review 40

Tech Zulu Event

FEBRUARY 5, 2014

In a short, densley packed timeline, our panel of industry experts discussed the fine line topics of wearables technology, bitcoin, SaaS, cloud, mobile gaming, and social markets. The company hopes to prepare advertisers for varying screen sizes. This year’s TZ #startupforecast (Jan 28, 2014) was no exception.

Startup 95

Startup Google Education Venture Capital 95

Tech Zulu Event

APRIL 15, 2012

One for each of the main Hero Screens you have in your application. A Hero Screen is defined as a major application screen, from which additional screens will branch out. Donald has a mobile phone, but doesn’t download many apps. Sally is taken to the Create an Account screen.

Marketing 53

Marketing Screening Social Network Email 53

socalTECH

MARCH 25, 2015

David Marshall: b Spot is at the convergence of games and gambling, letting you legally gamble in the United States on mobile devices. What we found at Youbet, after tens of millions of dollars of promotion and advertising, is that less than 1.15 David Marshall: I want to say any, but we do screen those developers.

Platform 100

Platform Develop Development Mobile 100

Both Sides of the Table

AUGUST 21, 2011

My background was 8 years of telecoms & mobile and 8 years of cloud computing & SaaS – so these two themes were a given. While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. I’d take an offer from FourSquare.

Mobile 329

Mobile Advertising Media Marketing 329

Both Sides of the Table

JULY 13, 2012

But they make the overwhelming majority of their money from advertising. They are selling audiences to advertisers. Whenever I talk about advertising people comment how much everybody hates ads. The customer are advertising agencies and brands themselves. But What About Mobile? Ads are effective. Believe me.

Mobile 311

Mobile Technical Review Google Screening 311

Tech Zulu Event

AUGUST 31, 2011

Also of note was Ryan Orrico’s launch of HandJob, a new form of job applicant screening and referral tracking. When using the Handjob app , users must shake the app up and down or side to side and out pops a pre-screened job applicant. All presentations were of extremely high quality and teams did a killer job.

Los Angeles 73

Los Angeles Startup Angel Tech Coast Angels 73

Tech Zulu Event

SEPTEMBER 21, 2015

Screen space is valued for the utility it provides in browsing the internet, interacting with apps, managing photos, and more. This allows for the user to project TV screens, complex 3d models, videogames, and even video conferences onto the real world. But would customers necessarily want this?

Screening 40

Screening Cloud Computing IP Technology 40