socalTECH

JULY 1, 2010

Los Angeles-based social networking site MySpace said today along with French firm Orange that they are in an advertising and content partnership. According to the companies, Orange Advertising Network will manage both premium and performance advertising sales for MySpace in France. READ MORE>>.

Advertising 183

Advertising Social Network Los Angeles Content 183

socalTECH

FEBRUARY 21, 2013

One of the biggest issues facing mobile application developers today, is finding new users among a gigantic sea of applications. A Los Angeles-based startup, PaeDae , is looking to change that with a new platform it is calling BARTR , which it says will let mobile app developers exchange traffic and users.

Mobile 199

Mobile Develop Development Help 199

socalTECH

JULY 11, 2013

Beachfront said the SDK includes a video player, video management tools, video analytics, and video advertising tools. Beachfront Media has been shifting into providing video software tools since last year , taking the tools it developed for its consumer facing site Mefeedia, and making them available to other software developers.

Mobile 171

Mobile Media Burbank Tool 171

socalTECH

DECEMBER 5, 2013

Irvine-based Local.com , which operates a network of local business search sites, announced today that it has launched a new, mobile pay-per-call lead generation network. According to Local.com, its new network will connect consumers searching for local businesses and services with advertisers, via new pay-per-call ads.

Mobile 138

Mobile Advertising Patents Networking 138

socalTECH

MARCH 21, 2013

We recently chatted with Debra Domeyer , CEO of Oversee.net (www.oversee.net), a Los Angeles company which provides both domain monetization and runs vertical, consumer lead generation and marketing sites, to hear about the company. Debra Domeyer: Number one, we're definitely showing leadership in mobile innovation.

Mobile 224

Mobile CTO Hire CPC Web 224

socalTECH

FEBRUARY 9, 2021

All of the supply we are accessing and selling to advertisers and agencies we are working with have high levels of intent. That's people looking for a particular cell phone, we're accessing keyword intent to drive people to Samsung, who is an advertiser of ours. There have been changes in how people search, such as mobile devices.

Advertising 203

Advertising Startup Google Commerce 203

socalTECH

AUGUST 15, 2014

Many online business today have a big problem: users are increasingly coming to their websites as mobile users, not desktop users, which means lower ad revenues and conversions. How do you make those mobile users just as profitable as desktop users? All of the sudden, there was a growth in users coming from mobile platforms.

Mobile 124

Mobile Web Artificial Inteligence Technical Review 124

socalTECH

JANUARY 22, 2014

Santa Monica-based NearWoo said today that it has linked up with Google''s DoubleClick Ad Exchange, allowing its 4,000 local mobile advertisers to access the ad inventory on DoubleClick. According to NearWoo, the deal gives its local mobile advertisers access to the sites, apps and games where Google delivers it mobile ads.

Google 200

Google Santa Monica Advertising Mobile 200

socalTECH

JANUARY 7, 2015

In the last few years, Southern California has been a key market in launching mobile applications and services, due to a huge, mobile-savvy consumer population. Bart Molenda: Close5 is a mobile based app that makes it very simple to buy and sell, in particular in your area. However, classifies have not yet caught up with mobile.

San Diego 100

San Diego Mobile Marketing Sites 100

socalTECH

JANUARY 17, 2013

Fans of the advertising which rolls out with the Super Bowl will be happy to see that Hulu has once again rolled out its Hulu AdZone , to highlight all of the Super Bowl advertising which will debut again this year at Super Bowl XLVII.

Hulu 178

Hulu Advertising Mobile Sites 178

socalTECH

MAY 1, 2013

In a move to better convert visitors to its site--and adapt to the increasingly mobile, tablet-centric world-- Los Angeles-based Savings.com said Wednesday that it has launched a brand new, homepage and responsive web design. The online coupon site says that is currently is driving around $500M in sales annually for its partners.

Design 154

Design Web Design Advertising Mobile 154

socalTECH

MARCH 2, 2012

Have you every clicked on a mobile ad on your iPhone or Android phone, and found that the ad you clicked into wasn't usable on your mobile phone? Jason Crilly: We're doing mobile landing pages. We're creating really good looking, really easy to use, really effective mobile landing pages. What exactly is PageWoo?

Mobile 249

Mobile Startup Advertising Sites 249

socalTECH

OCTOBER 12, 2015

Kixer develops mobile advertising software which helps publishers and connects mobile web users with apps. Omar Nicola: When we launched the company, it was no surprise that content publishers were struggling to monetize their mobile audience. Most people really hadn't tapped into the mobile web.

Mobile 100

Mobile Startup Content Advertising 100

socalTECH

JANUARY 23, 2013

GumGum , the developer of in-image advertising technology headed by Ophir Tanz, is bolstering its sales efforts, and has hired an Amazon veteran to head up western sales. According to GumGum, Matt Weisbecker has been appointed Vice President, Western Sales for GumGum, a new position for the company. Weisbecker was previously. READ MORE>>.

Sales 178

Sales GRP Partners Advertising Entertainment 178

socalTECH

AUGUST 28, 2013

Los Angeles-based native advertising technology developer Nativo , which is headed by Justin Choi, has landed a new set of premium publishers as customers, the company said today. nativo advertising sponsored content native publishing publisher' Financial details of the wins were not announced. READ MORE>>.

Internet Brands 157

Internet Brands Advertising Content Media 157

socalTECH

AUGUST 15, 2012

Los Angeles-based Pagewoo , the mobile advertising startup founded by Holden Steinberg and Jason Crilly, has quietly scored a round of funding, which was disclosed by the Tech Coast Angels this morning. Financial details of the angel funding round, which closed earlier this year, have not been announced. READ MORE>>.

Tech Coast Angels 190

Tech Coast Angels Funding Incubator Mobile 190

socalTECH

JANUARY 31, 2013

It's not far from the kickoff of the Super Bowl --and best of all, the many advertisements expected to debut during the sporting event. However, fans of those advertisements can start getting their Super Bowl advertising fix now, according to Los Angeles video streaming Hulu , via the company's online Hulu AdZone.

Hulu 147

Hulu Advertising Los Angeles Mobile 147

socalTECH

OCTOBER 8, 2012

Moviepilot , which operates an online movie discovery site, said last week that it has opened up an office on Abbot Kinney in Venice, California, as part of its expansion into Los Angeles. Smith was previously at Amazon Media Group, working with IMDb, Amazon, Mobile and Kindle with entertainment accounts. READ MORE>>.

Venice 178

Venice Paramount Advertising Los Angeles 178

socalTECH

MAY 14, 2013

We caught up with founder Evan Britton about how his company has created the top site in the Internet niche of celebrity birthdays, and how that intense focus on a single niche--and user experience- has paid off for the company in terms of user engagement and growth. That was the genesis of the site. It was discouraging.

Google 236

Google Sites Startup Web 236

socalTECH

MAY 30, 2012

Pasadena-based Punchcard , the Idealab startup working on mobile loyalty applications, reported this morning that it is in a joint partnership with KDA Group , a local marketing agency, and mobile-local ad network xAd. Financial details of the joint partnership deal were not announced by the companies.

Networking 154

Networking Marketing Idealab Pasadena 154

socalTECH

OCTOBER 18, 2012

San Diego-based venture investor Avalon Ventures has backed a developer of video advertising products, Selectable Media , to the tune of $2M. Selectable Media, which is based in New York, lets users opt into branded video advertising in exchange for free access to content on web and mobile apps. READ MORE>>.

Avalon 147

Avalon Media San Diego Advertising 147

socalTECH

NOVEMBER 5, 2013

Los Angeles-based PK4 Media announced today that it has launched a new product aimed at optimizing both display and video advertising, across mobile, tablet, and online platforms. The company said its clients include such companies as Amazon, Amgen, AT&T, NBCUniversal, and Procter & Gamble.

Media 138

Media Advertising Los Angeles Platform 138

socalTECH

FEBRUARY 3, 2012

Fandango said that the SuperBowl advertisment will feature a tag which links viewers to its mobile apps. Fandango said the push will include both the Super Bowl advertising spot, social media outreach on Facebook and Twitter, as well as promotion across its site and apps.

Fandango 176

Fandango Southern California Hulu Social Media 176

socalTECH

NOVEMBER 30, 2016

It's the age of smartphones and mobile data, where there are now apps gathering an immense amount of information about where we are, what stores we visit, and what we are doing. We take mobile behavior signals, and create actionable insights to power advertising, business intelligence, and measurement.

Advertising 100

Advertising Mobile Social Media Startup 100

socalTECH

DECEMBER 22, 2008

Irvine-based Skweezer, which provides services for translating web sites to mobile phone formats, along with an advertising network, said Monday that it has partnered with JumpTap. According to the firms, Skweezer's mobile content optimization technology is available on JumpTap's mobile search applications.

Advertising 124

Advertising Sites Mobile Web 124

socalTECH

MAY 13, 2013

According to Greentoe, it will use the funding for marketing of the site, including a multi-platform advertising campaign across the web, television, and mobile. The funding came from Parker Thompson from 500 Startups/Dave McClure. Size of the funding was not announced.

Angel 231

Angel Funding Venture Capital Entertainment 231

socalTECH

SEPTEMBER 23, 2013

ReachLocal said its new ReachEdge product includes a website, lead management software, and mobile application specifically aimed at converting web site visitors into leads and customers for companies. reachlocal marketing software leads management launch advertising saas' Pricing on the new tool was not announced. READ MORE>>.

ReachLocal 147

ReachLocal Woodland Hills Software Marketing 147

socalTECH

OCTOBER 4, 2012

Irvine-based local online advertising firm Local Corporation claims this morning that it has hit a record in total, mobile, and organic search traffic on it sites. The company said that much of the growth came from mobile and organic traffic. The company said that much of the growth came from mobile and organic traffic.

Organic Search 147

Organic Search Organization Mobile Advertising 147

socalTECH

NOVEMBER 14, 2012

In an example of the rising interest of big advertisers in mobile social sharing site Instagram , auto maker BMW is dangling the chance to be the official BMW Instagram photographer to Instagram users who snap and post photos of local BMWs.

Orange County 185

Orange County SoCal Southern California Social Media 185

socalTECH

FEBRUARY 26, 2015

The company say s it is looking to connect photographers with creative professionals, helping to provide crowdsourced stock imagery to businesses they can use in marketing, advertising, social campaigns, and more. Twenty20 said that existing, stock image sites have left a vacuum due to their "staged, dated photos". READ MORE>>.

Marina Del Rey 100

Marina Del Rey Mobile Venture Capital Advertising 100

socalTECH

FEBRUARY 1, 2010

West Hollywood-based Citysearch , the online business guide owned by IAC, said late Friday that it has created a new advertising network called CityGrid. According to Citysearch, the new content and advertising network aggregates advertisers from a number of partners, enhances that content, and distributes that through partner web sites.

CitySearch 145

CitySearch Networking West Hollywood Advertising 145

socalTECH

JUNE 27, 2013

Myspace said that so far, it has had 31 million unique site visitors check out the new site, two weeks after its new launch , and that users are also downloading its new iTunes app (995,000 downloads so far). Myspace also said that 34 percent of the traffic to its new site is coming from mobile users.

Sites 168

Sites Blogging Media Advertising 168

socalTECH

NOVEMBER 2, 2011

Woodland Hills-based ReachLocal , the online marketing firm which helps small and medium sized business place Internet advertising, is shutting down its Bizzy local business recommendations site, according to a blog post from the site. Bizzy said the site and mobile apps will be shut down by mid-November.

ReachLocal 170

ReachLocal Woodland Hills Sites Blogging 170

socalTECH

MAY 15, 2013

The Santa Monica-based company said that it has launched a next generation site, which it had codenamed "Malibu", to drive new growth and new members for the service. The new site and features run on desktop, tablets, and the iPhone; the company said an Android app should be available in coming months.

eHarmony 178

eHarmony Malibu Santa Monica Design 178

socalTECH

OCTOBER 2, 2015

If you've ever used one of the more popular, mobile dating apps, you are probably used to the endless, back-and-forth texting that occurs when everyone is sizing each other up and deciding if they do, or do not, want to actually go on a date. I had gone on dating sites, I was on Jdate awhile back ,and ran into similar problems.

Mobile 100

Mobile Startup Ideas Sites 100

socalTECH

FEBRUARY 26, 2015

Los Angeles-based Slickdeals , the online coupon and deal site led by Josh Meyers, has tapped two technology veterans for its board. Prior to becoming CEO of OpenX, Cadogan was Senior Vice President of Global Advertising Marketplaces at Yahoo! Prior to Twitter, Hubbard was CEO of Live Nation Ticketing, and was CEO of Musictoday.

OpenX 100

OpenX Yahoo Pasadena Commerce 100

socalTECH

FEBRUARY 26, 2013

The new products are part of a push by the company to expand the services it offers to small and medium sized businesses, beyond its roots in helping those firms advertise their businesses online. According to ReachLocal, it has launched three new products, ReachSite , ReachConvert , and ReachCommerce.

ReachLocal 178

ReachLocal Woodland Hills Search Engine Optimization Services 178