socalTECH

JANUARY 20, 2011

Adconion Media Group , the Internet advertising firm which has been ramping up its operations in Santa Monica, said today that it is spinning out its video product, Joost Video Network , into a new, standalone business, also based in Santa Monica. Higgins also has previously been at MSN.

Santa Monica 171

Santa Monica Advertising Content Sites 171

socalTECH

MARCH 25, 2011

According to the firm and Santa Monica-based production firm Optimus, United Online is launching a national advertising spot focused on the newly renamed and refocused nostalgia business. Optimus said United Online started running their commercial spots this week, on national cable, syndication, and network TV.

Woodland Hills 153

Woodland Hills Santa Monica Social Network Advertising 153

socalTECH

NOVEMBER 24, 2009

Santa Monica-based Adconion Media Group , an online advertising network, announced today that it has acquired certain assets of Joost , the online video site founded by Skype founders Janus Friis and Niklas Zennstrom. Tags: adconion media group advertising joost merger acquisition skype.

Media 157

Media Santa Monica Advertising Acquisition 157

socalTECH

NOVEMBER 23, 2010

Santa Monica-based Rubicon Project , the online ad network optimization firm, told its customers today that it has just optimized its one trillionth display ad. Tags: rubicon project trillion display online optimization advertising. READ MORE>>.

Clearstone 159

Clearstone Santa Monica News Equity 159

socalTECH

AUGUST 26, 2009

In what might be some new competition for Santa Monica-based Rubicon Project , the high profile ad optimization firm headed by Frank Addante, search engine giant Google told its advertisers late Wednesday that it will begin to offer similar capabilities in its AdSense program.

Google 191

Google Advertising Santa Monica SoCalTech 191

socalTECH

JANUARY 27, 2011

Last week, Adconion (www.adconion.com) announced that it had spun out Joost (www.joost.com), its online video service, into a separate company, which is going to be based out of Santa Monica. Nick Higgins: Adconion was founded six years ago as an advertising network. There are lots of video ad networks.

Santa Monica 149

Santa Monica Content Platform Networking 149

socalTECH

NOVEMBER 13, 2008

Santa Monica-based Rubicon Project , which provides web advertising optimization software, has expanded into New York, the firm announced Thursday. The new location is in addition to the company's existing offices in Los Angeles and San Francisco. Wexler joins the firm from SWMX, where he was CEO and co-founder.

Clearstone 100

Clearstone Santa Monica Advertising Web 100

socalTECH

OCTOBER 6, 2008

Santa Monica-based Transpera, a venture-backed provider of mobile phone video advertising, said Monday that the firm has scored a win with a new mobile video ad campaign from Ford Motor Co. According to Transpera, it will run an ad campaign for Ford's new 2009 Lincoln MKS, across mobile content sites.

Santa Monica 100

Santa Monica News Mobile Advertising 100

socalTECH

OCTOBER 14, 2008

Santa Monica-based Demand Media has hired a new executive to head up the firm's advertising sales, the firm disclosed Tuesday. Demand Media has appointed George Stewart as the company's Executive Vice President of Advertising Sales, heading up sales for all of the company's sales channels. READ MORE>>

Demand 100

Demand Sales Media eHow 100

socalTECH

JUNE 16, 2009

Santa Monica-based Tsavo , the online media company which owns Manolith, Twirlit, Kidglue, and Nibbledish, has lost its Vice President of Product and Design, Mike Macadaan. Tsavo develops content-focused web sites which apply technology to serve up more relevant information and advertising depending on who was visiting those web sites.

Tsavo 100

Tsavo Twiistup Santa Monica Content 100

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 But that’s changing with a new crop of rich media platforms disrupting the ecosystem with new mobile and non-standard rich media ad formats, one of which – Jetpack – is located right here in Santa Monica.

Advertising 40

Advertising Media Mobile Buzznet 40

socalTECH

MAY 14, 2013

We caught up with founder Evan Britton about how his company has created the top site in the Internet niche of celebrity birthdays, and how that intense focus on a single niche--and user experience- has paid off for the company in terms of user engagement and growth. That was the genesis of the site. It was discouraging.

Google 236

Google Sites Startup Web 236

socalTECH

NOVEMBER 13, 2008

Santa Monica-based Transpera , a provider of mobile video advertising technology, announced Thursday that it has raised $8.25M in a Series B funding round. The round was led by Flybridge Capital Partners, and included new investor Labrador Ventures. According to Transpera, the funding also includes debt from Silicon Valley Bank.

Break.com 100

Break.com Santa Monica Advertising Press 100

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

socalTECH

JANUARY 24, 2011

The objects we are focused on are out-of-home advertising. That's the big opportunity for us, out of home advertising, to make it engaging, and ultimately, measurable. Matthias Galica: My last role was as a product manager for another local startup, Woome.com, an online dating site. Who uses your service, and why?

Startup 220

Startup West Hollywood Metrics Entertainment 220

Tech Zulu Event

JULY 26, 2010

Back by popular demand Schmoozd 3 is set for this Thursday, July 29th 6-10 PM at Wokano in Santa Monica, CA. Tweetup.com - An auction-based advertising system from Internet incubator Idealab, which originally came up with the idea for search advertising in the 1990s when it launched GoTo.com.

Santa Monica 71

Santa Monica LAVA Advertising Idealab 71

socalTECH

AUGUST 17, 2020

If you're a big influencer, you might get paid by a brand, but every day, people are providing word-of-mouth advertising, posting about their favorite things. In between that, I was formerly at the private equity firm Clearlake Capital, out of Santa Monica, which manages 8 billion in private equity investments.

Help 113

Help Commerce Platform Orange County 113

socalTECH

AUGUST 6, 2012

Santa Monica-based Demand Media (www.demandmedia.com) has seen its share of ups and downs as one of the highest visibility technology and media companies to come out of Southern California's technology ecosystem in recent years. We bought sites, built a studio system, and now we're figuring out what different formats to approach.

Demand 240

Demand Media eHow Content 240

socalTECH

AUGUST 8, 2012

Santa Monica-based Fundable (www.fundable.com) is a newly launched, crowdfunding site which is headed by local entrepreneur Wil Shroter. Recently, an interesting project popped up on the site--a a 2D to 3D conversion project , from the inventor of the original, LCD projector, Gene Dolgoff.

Startup 252

Startup Sites Patents Outsource Development 252

socalTECH

FEBRUARY 24, 2010

Last month, Santa Monica-based ThisNext announced that it was acquiring Stylehive, an online site focused on fashion and beauty. For additional verticals, we'll expand that through additional acquisition or through organic sites launched internally. What verticals are you thinking about?

Content 165

Content Demand Sites Media 165

Tech Zulu Event

JULY 13, 2012

On Tuesday, July 10, Crowdfunder hosted Crowdstart LA, the first crowdsourced startup contest at the Fairmont Miramar Hotel in Santa Monica. Barnett encouraged people to prepare themselves now and get involved, “If you’re a company, create your profile and start creating your network of future investors.

Startup 85

Startup Miramar Venture Capital Santa Monica 85

Both Sides of the Table

FEBRUARY 20, 2012

Tracy is knowledgeable enough to talk tech and swap design & product stories with other founders, but she realized early that networking amongst this group and reading and writing in their journals would not bring her more customers. Now she had an extra $50,000 to start building out her team. She focused on her customer.

Startup 363

Startup Entrepreneur SEO Venture Capital 363

Tech Zulu Event

NOVEMBER 13, 2012

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

Platform 82

Platform Help Customer Custom 82

Tech Zulu Event

OCTOBER 24, 2013

Tonight starting at 7:00pm PST we will be streaming and bringing you all the action live from Cross Campus in Santa Monica. A quarterly event series seeking to dive deep into what comes next in technology, and giving you the opportunity to experience it first hand with the gadgets on site. Make sure to tune in!

Technical Review 76

Technical Review Technology Activision Entertainment 76

Tech Zulu Event

OCTOBER 11, 2012

Recycled Bride was founded in 2009 in Santa Monica, CA. Sellers list their items on the site, using a simple 60-second listing process. Buyers can then contact the seller through Recycled Bride’s internal messaging system if they have questions, and they can purchase the item directly on-site. Business Model?

Design 84

Design Social Media Sales Sites 84

Frank Addante

MAY 24, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. This new company is in the Internet advertising (technology) space. ► August (3) Venture Capital - What's the rush?

Advertising 40

Advertising Startup Venture Capital Outsource Development 40

Tech Zulu Event

DECEMBER 16, 2011

After college I came back to Los Angeles to work in the advertising industry. Soon I moved towards TV and worked at large networks like, VH1, CMT, and E! The site itself was originally meant for women, but we began noticing a large portion of our readership was male. Talia, tell me a little about yourself. Entertainment.

Santa Monica 74

Santa Monica Startup Beverly Hills Orange County 74

socalTECH

OCTOBER 21, 2009

That data can be on any subject--we're a horizontal platform--and a few of the examples you see on our site are a list of restaurants, things in the health space, and other partnerships. At Google, I had the amazing chance to continue working on AdSense, and broadening it, but also to build up what became Google's Santa Monica Office.

Startup 190

Startup Google S3 Platform 190

SoCal CTO

NOVEMBER 10, 2009

Visible networking is turning into a really great opportunity to get to know people better, get to meet new people, and have some interesting conversations. I then worked as a product manager at NetZero/United Online in the VOIP group, and then most recently at Google as a product manager on the Picasa/Photos team based in Santa Monica.

Product 150

Product Entrepreneur Social Media Google 150

Tech Zulu Event

OCTOBER 20, 2011

Mingle is a networking service that uses location to discover and create relevant connections. GumGum was founded in 2007 when a team of seasoned Internet entrepreneurs realized web site publishers were missing out on valuable revenue by not monetizing their image-based content. 9:00 – 10:30pm – cocktail reception and networking.

UCLA 102

UCLA Company Companies Idealab 102

Tech Zulu Event

OCTOBER 28, 2011

Mingle is a networking service that uses location to discover and create relevant connections. GumGum was founded in 2007 when a team of seasoned Internet entrepreneurs realized web site publishers were missing out on valuable revenue by not monetizing their image-based content.

Idealab 77

Idealab Tech Coast Angels Startup Platform 77

Tech Zulu Event

OCTOBER 28, 2011

Mingle is a networking service that uses location to discover and create relevant connections. GumGum was founded in 2007 when a team of seasoned Internet entrepreneurs realized web site publishers were missing out on valuable revenue by not monetizing their image-based content.

Idealab 49

Idealab Tech Coast Angels Startup Platform 49

SoCal Delicious

OCTOBER 8, 2012

The narrow, 3-mile strip of land that runs from Santa Monica through Venice, and is now stretching down to Playa Vista, has been dubbed "Silicon Beach" due to the heavy concentration of Internet companies and executives there. Advertise Locally on WSJ.com. More than 600 tech start-ups have sprung up in L.A. Commercial Search.

Los Angeles 44

Los Angeles Software Review Technical Review Journal 44

SoCal Delicious

SEPTEMBER 19, 2012

Adam Goldenberg’s JustFab is one of the new heavy-hitting membership fashion sites. In total, Demand Media owns 20 media networks in the US alone and is one of the best reasons why Paul Graham believes Hollywood is dead. Google quickly bought AdSense in 2003 and Elbaz’s AS team became Google Santa Monica. Got A News Tip?

Technical Review 75

Technical Review Entrepreneur Riot Games Southern California 75