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Demand Media Launches New Social Ad Units

socalTECH

Looking to enhance the advertising units on its network of sites, Santa Monica-based Demand Media said today that it has launched a new set of "social feed ads" to its advertisers. The firm said the ads can include live content from Twitter, or content directly updated by advertisers.

Demand 157
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Demand Media Buys Two Firms, Renews Google Ad Deal

socalTECH

Santa Monica-based Demand Media , the online publishing empire run by Richard Rosenblatt, said Tuesday afternoon that it has acquired two companies, plus renewed a deal with Google. As part of that effort, Demand Media said its inventory will be included in the premium Google Display Network Reserve.

Demand 154
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GraphEffect Gets $2M For Facebook Marketing

socalTECH

Santa Monica-based Focused Labs , which provides social media marketing services, said Thursday that it has renamed itself GraphEffect , and raised $2M in funding. GraphEffect provides a social advertising platform which helps advertisers gain Facebook fans and Likes.

Marketing 189
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GraphEffect Names President

socalTECH

Santa Monica-based GraphEffect , the provider of Facebook and social media marketing services, said over the weekend that it has hired Stephano Kim as its President and GM, New York. Kim was previously COO and President of [x+1], and was a co-founder of Blackboard.

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Interview with Jordan Glazier, Wildfire Systems

socalTECH

Jordan Glazier: Wildfire has developed a platform for monetizing social messaging. When you look at social messaging, and talk about social messaging, we're talking about social media, text messaging, email, and chat applications. The majority of our time is now spent online. We're taking a different approach.

San Diego 159
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Online Advertising Advice - Startups Uncensored #9

Jason Nazar

This month’s “Startups Uncensored” will be on “Online Advertising ”. It will be an open and frank town-hall conversation revealing the secrets and best practices to building up your online advertising revenue. We are joined this month by Brian Fitzgerald the founder and CEO of Gorilla Nation Media. Santa Monica, CA 90401.

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Mark Suster, Nely Galan to Keynote Silicon Beach Fest

Tech Zulu Event

Silicon Beach Fest takes place June 19-22, 2013 in Santa Monica. ABC Family, Fox, Universal Music, Google, Facebook, Demand Media, MyLife, Riot Games, DFJ Frontier, Rustic Canyon, GRP Partners, Siemer and Associates, Marketshare, Saatchi Online, OMD, Ignited, Rubicon Project, Smashbox Cosmetics, NFL, UCLA, USC, and dozens of start-ups.