socalTECH

JANUARY 31, 2013

Will all that activity help create the next big technology, advertising, gaming, or e-commerce startup? Much of the focus is on absorbing that energy, the enthusiasm of the startup community here has created over the last few years. It's unclear.

Startup 256

Startup Commerce Santa Monica Mentor 256

socalTECH

DECEMBER 16, 2009

So, it was interesting to speak with Sean Rad , founder of Twitter advertising firm Ad.ly (www.ad.ly), on how his firm is looking to help users make money from the service, even if Twitter isn't. With Ad.ly, any Twitter user--ranging from your average Joe to a celebrity, can send a tweet on behalf of an advertiser, and get paid for doing so.

Advertising 189

Advertising Content Startup Social Network 189

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

Tech Zulu Event

DECEMBER 10, 2012

Sgrouples is the world’s private social network. It was built on the belief that people want to replicate their real life online–to communicate personally and privately with the people that they really care about in their real life–which is a different model from the current social networks. What is Sgrouples?

Social Network 106

Social Network Networking Sites Ideas 106

Both Sides of the Table

MAY 15, 2010

SocialVibe – Social media monetization platform that benefits non-profit organizations and social causes. Users participate by performing tasks, taking surveys or watching advertiser videos. Addressable advertisements are capable of being targeted to the individual household. OTHER DEALS.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

socalTECH

SEPTEMBER 25, 2013

According to Evolve Media, its new SpringBoard Social Dashboard product distributes branded, social videos to a family of over 500 publishers, and also provides the analytics tools to track those video campaigns and how they are being shared on social networks. READ MORE>>.

Media 153

Media Product Social Network Advertising 153

socalTECH

APRIL 4, 2011

For today's interview, we caught up with Clark Landry , the chairman of GraphEffect (www.grapheffect.com), a Santa Monica company which is helping other companies to hone their advertising on Facebook. Clark Landry: GraphEffect is a company that helps other companies advertise effectively on Facebook. Thanks for the time today!

Startup 198

Startup Advertising Santa Monica Tool 198

socalTECH

MAY 5, 2011

Los Angeles-based SocialVibe , the social advertising firm headed by Jay Samit, said Thursday afternoon that it has linked into the Facebook platform, and will allow people to earn Facebook Credits through engaging with its video engagements. READ MORE>>.

Redpoint 173

Redpoint Advertising Platform Los Angeles 173

socalTECH

JANUARY 30, 2013

StartEngine said that the companies--who have all gone through the 90 day mentorship process at StartEngine--include the BedAbroad (international student housing marketplace); CARBON 38 (online luxury fitness destination for women; Smilu (cross-platform, multiplayer video games); WhereMyDogsAt (mobile social networking for dog owners); Ember (demand (..)

Santa Monica 178

Santa Monica Startup Activision Commerce 178

Both Sides of the Table

JUNE 12, 2010

Social network app developer and ad network. Users: More than 280mm monthly users worldwide use its apps or see its advertising. RockYou (Asia) is primarily focused on the development of social networking apps and games; founded as a joint venture between RockYou, SoftBank and SK Telecom. Competitor: Slide.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

Both Sides of the Table

APRIL 15, 2010

I think the best solution for the social networking era is “in-stream&# advertising. I talked about the platform moves of Twitter and why it should be expected. Message of the week (from Fred Wilson) – “don’t fill cracks&# but innovate in new ways with the platform. No big surprise.

Venture Capital 271

Venture Capital Capital Google Platform 271

socalTECH

FEBRUARY 4, 2011

GraphEffect provides a social advertising platform which helps advertisers gain Facebook fans and Likes. The round came from CrossCut Ventures, Rincon Venture Partners, Founder Collective, Baroda Ventures, Lerer Ventures, Thrive Capital, and angel investors Matt Coffin and Stephano Kim.

Marketing 189

Marketing Santa Monica Social Media Advertising 189

TechCrunch LA

OCTOBER 19, 2019

. “Whether it be a passion for an obscure manga or your favorite football team, Kik has shown an incredible ability to provide a platform for new friendships to be forged through your mobile phone.” In acquiring Kik, the holding company is expanding its mobile app portfolio.

Social Network 153

Social Network Los Angeles Social Media Mobile 153

socalTECH

AUGUST 12, 2020

Los Angeles-based AdGreetz , which develops a video personalization software platform for advertisers, says it has partnered with social networking service TikTok. According to the two, the deal will allow advertisers to produce, deploy, and optimize "hyper-personalized" content and messaging in real time.

Social Network 113

Social Network Advertising Los Angeles Platform 113

socalTECH

JULY 18, 2012

One way is to create your own, custom video clip which you can share via email, text message, or through a social networking site like Facebook. Allison Dollar: SnapCuts is a digital media marketing platform, which uses social video messaging. They can then share that across a social network.

Social Network 246

Social Network Mobile Media Examples 246

Tech Zulu Event

AUGUST 22, 2012

GraphEffect today unveiled the latest version of its social network for marketers with an open API for developers. GraphEffect is a collaboration platform for social marketers which had only been available to large marketing partners including American Express, Toyota, Estee Lauder, Clorox, and Samsung. Venture Funding.

Social Network 65

Social Network Marketing Networking Social Media 65

Tech Zulu Event

OCTOBER 17, 2012

It is a platform that allows anyone who offers a service to advertise it for free – we promote this profile on the most popular social networks such as Twitter , Facebook, Google Plus, Pinterest, Stumbleupon and many more. Where does someone who is starting a hairdressers advertise their business?

Advertising 79

Advertising Services Social Network Startup 79

socalTECH

APRIL 14, 2011

It was built originally on the Twitter platform to talk about stocks, and all users had to do was add a dollar sign to ticker symbols to give it context. So, we built our own, new and improved version of a microblogging platform. We've just added a layer on top of all the social networks particular to finance.

Ideas 248

Ideas Web Startup Invest 248

Startup Professionals Musings

MARCH 2, 2019

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? For the new platforms and all the rest, that’s where tracking and testing comes in.

Social Media 98

Social Media Platform Media Custom 98

socalTECH

AUGUST 10, 2009

Our interview this morning is with Babette Pepaj , CEO and founder of BakeSpace (www.bakespace.com), a local Los Angeles startup focused on social networking around food. Babette Pepaj: BakeSpace is a food social network and recipe swap. So very much a social network involved? What is BakeSpace?

Social Network 174

Social Network Startup Sites Networking 174

socalTECH

AUGUST 23, 2019

According to report this week, abuse of the communications and advertising features of Los Angeles-based Snapchat is playing a significant role in the sale of firearms outlawed in California. However, the recent arrests show how easy it is for criminals to bypass those rules on any social networking platform.

Snapchat 100

Snapchat Report Social Network Advertising 100

Startup Professionals Musings

DECEMBER 8, 2021

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? For the new platforms and all the rest, that’s where tracking and testing comes in.

Social Media 142

Social Media Media Platform Custom 142

socalTECH

MARCH 1, 2012

While I was there, I was product manager leading efforts to include third party content into the platform. After IAC, I started my own company, MerchEngines, which was a search marketing platform for local businesses. That was a rocket ride as well, and that took us to a top 10 website, and NBC took an equity steak in the company.

Southern California 245

Southern California Idealab Startup Custom 245

socalTECH

JULY 23, 2013

Justin Mateen: The vision for Tinder, is about social discovery. There are plenty of other social networks out there, who do a good job of connecting you with your existing network of friends. But, there wasn''t a platform out there dedicated and effective to meeting new people. That''s what Tinder really is.

Mobile 245

Mobile Southern California News Snapchat 245

Tech Zulu Event

NOVEMBER 13, 2012

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

Platform 82

Platform Help Customer Custom 82

Tech Zulu Event

JUNE 26, 2013

Since its inception into the mainstream fabric of people’s lives, social media and the concept of social networking has gone through a rather peculiar evolutionary transition. From gaming, to advertising, to branding and marketing, there’s no online business plan that Facebook can’t be used for at this point.

Social Media 82

Social Media Entertainment Media Tool 82

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 113

Social Media Advertising Social Network Userplane 113

Startup Professionals Musings

JANUARY 15, 2022

If your business is industrial B2B products, social media should be low on your list. Spend your time and money on other platforms. If you are selling to consumers, especially younger ones, your business won’t survive without an effective social media presence. Pick the right platform for your business.

Social Media 126

Social Media Media Startup Platform 126

InfoChachkie

JANUARY 24, 2011

Could we really build a generalize platform and assemble the data in a cost effective way? This might sound a bit off, but I actually thought the movie “The Social Network,” did a phenomenal job at depicting the essence a startup. We’re also looking at how we could extend our platform into other areas.

Blogging 219

Blogging Entrepreneur Software Review Course 219

socalTECH

SEPTEMBER 7, 2010

That's different from most games on Facebook, and on social networks as a whole, which are relatively simple games, with the same gaming mechanics over and over again. Zac Brandenberg: I've been in the advertising space, and in online advertising and interactive for much of the last ten years.

Beverly Hills 182

Beverly Hills Advertising Design Activity 182

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 100

Social Media Advertising Social Network Userplane 100

socalTECH

JUNE 30, 2010

They wanted to use the platform we had developed in a class called Mashup Culture. Tom Grasty: There are, as I like to say, no shortage of online video editing platforms, online video editors, or social networking sites, even though there are fewer online editors now than eighteen months ago.

Journal 187

Journal USC News Startup 187

Startup Professionals Musings

AUGUST 24, 2013

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? Too many executives believe that things must be either A or B, and can’t be both.

Social Media 108

Social Media Media Startup Platform 108

TechCrunch LA

JANUARY 19, 2020

That raises the question of whether Tencent can replicate its success in overseas markets where its social apps are largely absent. But TiMi contended that these platforms are not essential to a game’s success. WeChat launched its long-awaited paywall for articles published on its platform . That’s finally changing.

Tips 149

Tips Activision Mobile Tool 149

InfoChachkie

JANUARY 6, 2011

Could we really build a generalize platform and assemble the data in a cost effective way? This might sound a bit off, but I actually thought the movie “The Social Network” did a phenomenal job at depicting the essence a startup. We’re also looking at how we could extend our platform into other areas.

Entrepreneur 232

Entrepreneur Competition Course Software Review 232

Both Sides of the Table

JANUARY 18, 2011

I always try hard to make this blog a place where you can learn lessons rather than an advertisement for portfolio companies. I said as much in my post about The Future of Social Networking. And I’m a big believer in vertical use cases (in additional to more generalized platforms for sharing content).

Invest 303

Invest Companies Company Web 2.0 303

Startup Professionals Musings

APRIL 14, 2021

For example, my dictate that entrepreneurs need to find a “ painful ” problem to solve (such as high cost, low productivity) to attract customers, doesn’t really account for many successful startup businesses today, including top social media platforms, dating sites, and new fashions.

Customer 172

Customer Custom Social Media Technical Review 172