socalTECH

MAY 5, 2010

Woodland Hills-based ReachLocal has updated its IPO pricing range, indicating this week in an updated S-1 that it expects the initial pricing of its IPO to be between $17.00 ReachLocal helps small businesses advertise their companies on the internet. Tags: reachlocal merger acquisition local advertising. and $19.00

ReachLocal 159

ReachLocal Pricing Woodland Hills Advertising 159

socalTECH

JULY 18, 2014

TubeMogul , which develops software to help advertisers with their online video buying, priced its IPO last night, offering up 6,250,000 shares of its common stock at $7.00 tubemogul software digital video advertising merger acquisition exit' READ MORE>>.

Pricing 147

Pricing Advertising Startup Acquisition 147

Berkonomics

APRIL 14, 2022

If we never advertised, we’d never sell anything. Perhaps right, but there are three major types of advertising, some requiring large outlays of cash, some not. The types of advertising. First, you can advertise your brand so that people recognize it when they see it in later materials. Measuring your results.

Advertising 156

Advertising Statistics Pricing Email 156

socalTECH

MARCH 16, 2021

Los Angeles-based Magnite, the sell-side advertising software developer which was previously known as Rubicon Project, says it has priced an offering of $350M in convertible senior notes. Magnite offers up a sell-side advertising platform for desktop, mobile, audio, and other platforms. The notes are due in 2026.

Pricing 113

Pricing Software Review .Net Advertising 113

Both Sides of the Table

MAY 25, 2010

Regarding protecting the quality of the stream from an influx of low quality advertising, I emphatically agree with (what I perceive to be**) Twitter’s positioning. By embracing high-quality in-stream ads Twitter will help foster its own ecosystem of publishers and advertisers. Let me explain. While Ad.ly

Advertising 276

Advertising Platform Startup News 276

socalTECH

NOVEMBER 19, 2012

In a major launch, Santa Monica-based TrueCar , the online new and used car pricing website, said it has launched a redesigned website and new ad campaign. advertising campaign developed by Santa Monica's DW+H, to help position it as a national brand. TrueCar, which is headed by Scott Painter, said it has launched a $7.7M

Truecar 206

Truecar Santa Monica Pricing Advertising 206

socalTECH

OCTOBER 16, 2014

According to the company, it has launched its Mobile Rich Media Ad Platform, a product which helps advertisers maximize their mobile ad dollars, with tools for ad authoring, a creative library, and analytics engine. Pricing on the new tool was not announced. server advertising technology display network mobile spreeify'

Mobile 218

Mobile Product OpenX Yahoo 218

socalTECH

MAY 18, 2021

San Diego-based Evofem Biosciences, which is developing biopharmaceuticals for women's contraception and related areas, says it has priced a $50M, public offering, and also will receive up to an additoinal $50M upon exercise of accompanying short-term warrant.

Pricing 113

Pricing San Diego .Net Activity 113

socalTECH

APRIL 5, 2011

Santa Monica-based TrueCar , the online car pricing site headed by Scott Painter, has scored a new, equity investment and partnership with direct marketing firm Guthy-Renker , the firm announced today. Financial terms of the investment were not disclosed. READ MORE>>.

Truecar 232

Truecar Invest Edmunds Santa Monica 232

Berkonomics

DECEMBER 24, 2015

If we never advertised, we’d never sell anything. Perhaps right, but there are three major types of advertising, some requiring large outlays of cash, some not. First, you can advertise your brand so that people recognize it when they see it in later materials. you can invest in direct response advertising.

Advertising 120

Advertising Statistics Pricing Email 120

Both Sides of the Table

NOVEMBER 8, 2010

Once this new service became popular then the media companies could control the rules of distribution & advertising. The philosophy of OPEC has been that if they can limit the amount of oil supplied to the world they can maintain high prices in a world where demand and competition should naturally have downward pressure on oil prices.

Hulu 292

Hulu Technical Review Content Advertising 292

Both Sides of the Table

NOVEMBER 1, 2009

Ok, I know it’s an hour-long video, but if you have time in the evening, we had a series of great discussions once you get 6 minutes in or so past the upfront advertisements. Topics include: - Should you raise money at a high price and then just spend it slowly? - Is it right to have in-stream advertising on Twitter? -

Startup 245

Startup Venture Capital Advertising News 245

socalTECH

SEPTEMBER 1, 2009

Los Angeles-based Rubicon Project , which provides online advertising optimization for web publishers, reports this morning that its latest advertising market survey finds that CPMs are up "significantly" in Q2. Tags: rubicon project advertising publishing online. Overall, the firm reported CPMs are up about 38% in Q2.

Clearstone 165

Clearstone Advertising Pricing Report 165

socalTECH

APRIL 24, 2014

Los Angeles-based Spreeify , the social marketing software startup led by Ruben Dua, announced this morning that it has launched a new, social advertising platform it is calling SocialActive. Pricing on the new product were not announced. socialactive spreeify social networking advertising html5' READ MORE>>.

Platform 173

Platform Social Network Advertising Los Angeles 173

socalTECH

FEBRUARY 24, 2015

Pricing on the new tool was not announced. local business small advertising search' The company said the tool not only lists ads on its own properties, but also delivers those ads to Google, Bing, and Yahoo. The new product includes both technology and consultants to help business owners with hands-on support. READ MORE>>.

Advertising 100

Advertising Product Yahoo Tool 100

socalTECH

NOVEMBER 18, 2013

Pasadena-based OpenX said this morning that it has hired four new executives, to help bolster its mobile advertising efforts. Kramer was previously at Celtra; Yu was at Portaura; Buchman at Mojiva; and Price at Geodelic. Kramer was previously at Celtra; Yu was at Portaura; Buchman at Mojiva; and Price at Geodelic. READ MORE>>.

OpenX 159

OpenX Mobile Advertising Pasadena 159

socalTECH

APRIL 2, 2014

Santa Monica-based The Rubicon Project , the online advertising technology and exchange operator founded by Frank Addante, surged in its IPO on Wednesday morning, trading up roughly 34% in morning trading. Rubicon--which priced at $15.00 rubicon project advertising merger exchange exit technology rubi' and Mayfield.

Clearstone 187

Clearstone Santa Monica Advertising News 187

socalTECH

SEPTEMBER 7, 2016

Ventura-based The Trade Desk has set the initial estimated pricing range for its IPO, saying in a filing on Tuesday that it now expects its IPO to be between $14.00 The Trade Desk operates an online advertising exchange. and $16.00 The company is selling 4,666,667 shares of its common stock in the offering. READ MORE>>.

Pricing 100

Pricing Ventura Advertising Marketing 100

socalTECH

OCTOBER 26, 2010

Ventura-based The Trade Desk , the newest Internet advertising startup of Jeff Green, former co-founder of AdECN, said today that it has tapped an eBay vet for its new Director of Platform Solutions. Tags: trade desk tradedesk internet advertising executive ebay marketing. READ MORE>>.

Ventura 172

Ventura Advertising Social Media Platform 172

socalTECH

SEPTEMBER 21, 2016

Ventura-based The Trade Desk , which operates an online advertising exchange, priced its IPO late Tuesday evening, saying that it will sell 4,666,677 shares of its Class A common stock at $18.00 The Trade Desk priced at the high end of an already increased estimated IPO range, which had been upped to between $16.00 and $18.00

Pricing 100

Pricing Ventura Incubator Class 100

Startup Professionals Musings

MAY 23, 2013

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium pricing). In this more traditional product pricing model, the price is set at two to five times the product cost.

Pricing 116

Pricing Product Customer Custom 116

socalTECH

APRIL 3, 2012

Los Angeles-based GraphEffect said Tuesday that it has launched a new product which will allow brands to run advertising campaigns on Twitter. GraphEffect did not disclose pricing on the new offering.

Advertising 208

Advertising Los Angeles Pricing Media 208

socalTECH

SEPTEMBER 20, 2016

In a sign that reception to the company's IPO is going well, Ventura-based The Trade Desk said in a regulatory filing on Monday that it now expects its initial public offering price to be between $16.00 and $18.00 The new estimated IPO range is significantly above its earlier estimate of $14.00 and $16.00

Pricing 100

Pricing Ventura Advertising Marketing 100

socalTECH

SEPTEMBER 20, 2010

The price is a premium of approximately 46.5 percent over its closing price Friday. Tags: internet brands merger acquisition private equity advertising. According to Internet Brands, Hellman & Friedman will pay $13.35 in cash for each outstanding share of common stock of the firm. READ MORE>>.

Internet Brands 190

Internet Brands El Segundo Equity Pricing 190

socalTECH

JULY 10, 2013

Geopulse Proximity helps developers filter through location data being provided by mobile applications, allowing developers and advertising technology companies use geofencing to filter through the data to help hone their advertising placements. Pricing on the two new products was not announced. READ MORE>>.

Tool 173

Tool Mobile Advertising Demand 173

Both Sides of the Table

APRIL 21, 2013

He wanted to keep his prices low (apparently he has never raised his wholesale price in 30 years). Focus on the customer and provide value - ”We just do our own thing and try to keep the price low. By the way, he has never spent a dollar on advertising. ” How many of you could say that? What touched me?

Entrepreneur 415

Entrepreneur Startup Pricing Product 415

socalTECH

OCTOBER 7, 2010

Los Angeles-based Burstly , the mobile advertising tools firm run by Evan Rifkin, said this week that it has opened up a new way for mobile application developers to sell their own advertising space. Tags: burstly mobile advertising rifkin. Newtoy recently revealed it has had over 10 million downloads of its game. READ MORE>>.

Mobile 171

Mobile Services CPC GRP Partners 171

socalTECH

MAY 13, 2013

Los Angeles-based Greentoe.com , which operates an online marketplace which lets people name their own price for electronics and other items, has raised a round of angel funding, the firm said today. The funding came from Parker Thompson from 500 Startups/Dave McClure. Size of the funding was not announced.

Angel 231

Angel Funding Venture Capital Entertainment 231

socalTECH

NOVEMBER 9, 2010

Los Angeles-based Bid4Spots , which operates an online reverse auction site for radio advertising, has extended into display media advertising, the firm said Tuesday. to its reverse auction, which is used to fill unsold radio airtime without impacting advertising rates on a station's price sheet. READ MORE>>.

Media 157

Media Advertising Los Angeles Pricing 157

Both Sides of the Table

MAY 15, 2010

We discussed in the video why they don’t price this money but give it as convertible debt) they don’t make announcements to the market. Users participate by performing tasks, taking surveys or watching advertiser videos. Addressable advertisements are capable of being targeted to the individual household. Short answer: no.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

socalTECH

MAY 14, 2014

The online advertising technology provider, headed by Frank Addante, went public in April. Rubicon Project helps publishers optimize their online advertising, via a real-time-bidding (RTB) marketplace. Rubicon said the increases came primarily due to increases in pricing due to increased bidding activity. READ MORE>>.

Report 159

Report Technical Review Advertising Los Angeles 159

socalTECH

APRIL 14, 2010

Los Angeles-based Rubicon Project has launched an updated sales and pricing application aimed at premium advertisers, the firm said today. product allows publishers using its REVV ad optimization tool to better manage who can sell their inventory, and at what price. According to Rubicon, its Permission Control 2.0 READ MORE>>.

Product 140

Product Clearstone SaaS Advertising 140

socalTECH

APRIL 25, 2014

San Diego-based Sightly , which develops video advertising technology, said Thurday that it has launched a new platform aimed at delivering personalized, video ads from local businesses to prospective customers. Sightly said its video ad platform provides micro-target audiences in hyper-local areas for advertisers. READ MORE>>.

Platform 153

Platform Advertising San Diego Mobile 153

socalTECH

JULY 8, 2011

Beverly Hills-based Adly , the online Twitter advertising site headed by Arnie Gullov-Singh, said Friday that it has rolled out a new, analytics offering for celebrities and brands. Pricing on the new analytics offering was not announced. READ MORE>>.

Beverly Hills 185

Beverly Hills Advertising Pricing Sites 185

socalTECH

AUGUST 2, 2012

Los Angeles-based Nami , which provides pay-per-click advertising software and is run by Alex Cory, said that it has released a new product today, Nami AdManager. The new software is a white label bid engine used for pay-per-click bidding.

PPC 153

PPC Advertising Tool Los Angeles 153

socalTECH

APRIL 8, 2013

Los Angeles-based digital advertising technology developer OpenX has launched a new service today, which it says will combine content optimization and ad monetization for publishers. OpenX said it can the use that information to help improve advertising revenues. Pricing on the new product was not announced. READ MORE>>.

OpenX 159

OpenX Content Services Advertising 159

socalTECH

SEPTEMBER 24, 2012

Los Angeles-based SteelHouse , a promising ad technology company backed by Qualcomm Ventures, Daher Capital, Baroda Ventures, Greycroft Partners, and Rincon Venture Partners, has rolled out a new advertising technology today. Pricing on the new product was not announced.

Technology 145

Technology Advertising Commerce Pricing 145