Startup Professionals Musings

MARCH 20, 2020

On the other end of the spectrum are companies that fell behind the curve and may never recover, including MySpace for social networking, Yahoo with online ads, and Groupon with discounts for group purchasing. Prices begin to decline quickly. The first customers are early adopters who are the least price-sensitive.

Pricing 123

Pricing Cloud Computing Customer Custom 123

Startup Professionals Musings

JANUARY 5, 2022

Need less expensive advertising? Negotiate, or use social networks, which are virtually free. They have higher overhead, long-standing bills, yearly advertising contracts and high office leases signed years ago. Their prices are high and hard to lower. Make them an offer. Competitors are vulnerable.

Startup 103

Startup Advertising Social Network Ideas 103

Startup Professionals Musings

DECEMBER 1, 2017

The alternatives range from giving the product away for free (revenue from ads), to pricing based on costs, to charging what the market will bear (premium pricing). This is the most common model used by online businesses and apps today, the so-called Facebook model, where your service is free, and the revenue comes from advertising.

Pricing 66

Pricing Customer Custom Advertising 66

Startup Professionals Musings

AUGUST 31, 2014

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium pricing). In this more traditional product pricing model, the price is set at two to five times the product cost.

Startup 114

Startup Pricing Customer Custom 114

Startup Professionals Musings

NOVEMBER 1, 2015

On the other end of the spectrum are companies that fell behind the curve and may never recover, including MySpace for social networking, Yahoo with online ads, and maybe even Groupon with discounts for group purchasing. Prices begin to decline quickly. The first customers are early adopters who are the least price-sensitive.

Startup 116

Startup Pricing Cloud Computing Customer 116

Startup Professionals Musings

APRIL 21, 2012

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free (like Twitter), to pricing based on costs, to charging what the market will bear (premium pricing). Portfolio pricing. Tiered or volume pricing. Cost-based model.

Pricing 112

Pricing Competition Customer Custom 112

Both Sides of the Table

DECEMBER 5, 2010

I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). What are the big trends that will drive the next phase of social networks? And so it goes with social networking.

Social Network 318

Social Network Networking Web 2.0 Startup 318

Startup Professionals Musings

SEPTEMBER 26, 2014

On the other end of the spectrum are companies that fell behind the curve and may never recover, including MySpace for social networking, Yahoo with online ads, and maybe even Groupon with discounts for group purchasing. Prices begin to decline quickly. The first customers are early adopters who are the least price-sensitive.

Pricing 105

Pricing Cloud Computing Customer Custom 105

Startup Professionals Musings

MARCH 30, 2019

Need less expensive advertising? Negotiate, or use social networks, which are virtually free. They have higher overhead, long-standing bills, yearly advertising contracts and high office leases signed years ago. Their prices are high and hard to lower. Make them an offer. Competitors are vulnerable.

Startup 80

Startup Advertising Social Network Ideas 80

Startup Professionals Musings

MARCH 3, 2018

On the other end of the spectrum are companies that fell behind the curve and may never recover, including MySpace for social networking, Yahoo with online ads, and Groupon with discounts for group purchasing. Prices begin to decline quickly. The first customers are early adopters who are the least price-sensitive.

Pricing 52

Pricing Cloud Computing Customer Custom 52

socalTECH

AUGUST 17, 2020

The reason for this business, is folks are always going on social media to recommend products to their friends, but they're not making any money from it. If you're a big influencer, you might get paid by a brand, but every day, people are providing word-of-mouth advertising, posting about their favorite things.

Help 113

Help Commerce Platform Orange County 113

Startup Professionals Musings

MARCH 4, 2017

Need less expensive advertising? Negotiate, or use social networks, which are virtually free. They have higher overhead, long-standing bills, yearly advertising contracts and high office leases signed years ago. Their prices are high and hard to lower. Make them an offer. Competitors are vulnerable.

Startup 77

Startup Advertising Social Network Ideas 77

Startup Professionals Musings

MAY 18, 2013

You have figured out how to undercut your competitor’s price, and still hold your margin. Reserve the same names on the leading social networks and blogs. Word of mouth advertising and viral marketing cost big bucks these days so budget for it. A business model that works. Love that sustainable competitive advantage.

Startup 100

Startup Patents Competition Social Network 100

socalTECH

DECEMBER 1, 2009

In association with some of the regions top trade associations/social networking groups and industry hosts, DFR '09 promises to be the largest holiday party of the season and help weave our various communities of interest into the larger collective family of professionals working in and around the technology industry.

Fandango 124

Fandango CarsDirect Case Study Santa Monica 124

Startup Professionals Musings

APRIL 29, 2012

You have figured out how to undercut your competitor’s price, and still hold your margin. Reserve the same names on the leading social networks and blogs. Word of mouth advertising and viral marketing cost big bucks these days so budget for it. A business model that works. Love that sustainable competitive advantage.

Entrepreneur 102

Entrepreneur Patents Startup Ideas 102

Startup Professionals Musings

APRIL 16, 2013

Need less expensive advertising? Negotiate, or use social networks, which are virtually free. They have higher overhead, long-standing bills, yearly advertising contracts and high office leases signed years ago. Their prices are high and hard to lower. Make them an offer. Competitors are vulnerable.

Startup 99

Startup Advertising Social Network Ideas 99

Both Sides of the Table

APRIL 15, 2010

I think the best solution for the social networking era is “in-stream&# advertising. I know you could argue that YouTube was much broader but it was really popularized in the social networks. It’s sort of Jack FM meets Total Request Live meets UCG/Social Gaming (at least in the future).

Venture Capital 271

Venture Capital Capital Google Platform 271

Startup Professionals Musings

MARCH 17, 2017

Facebook initially capitalized on exclusivity by allowing only Harvard students to join their social network. Scarcity is one of the best justifications for higher prices. Customers don’t even see this as advertising, and actually become strong advocates who pull in their friends, further magnifying your influence.

Social Media 58

Social Media Customer Custom Entrepreneur 58

Startup Professionals Musings

DECEMBER 12, 2010

Need less expensive advertising? Negotiate, or use social networks, which are virtually free. They have higher overhead, long-standing bills, yearly advertising contracts and high office leases signed years ago. Their prices are high and hard to lower. Make them an offer. Competitors are vulnerable.

Startup 93

Startup Advertising Social Network Ideas 93

Startup Professionals Musings

NOVEMBER 12, 2010

You have figured out how to undercut your competitor’s price, and still hold your margin. Reserve the same names on the leading social networks and blogs. Word of mouth advertising and viral marketing cost big bucks these days so budget for it. A business model that works. Love that sustainable competitive advantage.

Startup 88

Startup Patents Competition Social Network 88

Startup Professionals Musings

AUGUST 13, 2012

Many people seem to use the social network advertising model for revenue, but forget it assumes at least 100M users and $50M investment. Describe your market penetration strategy, sales channels, pricing, and strategic partnerships. This is how you will make money, who pays you, and gross margins.

Competition 113

Competition Metrics Startup Invest 113

SoCal CTO

NOVEMBER 11, 2009

I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. I was on the way back to LA from a ski vacation in Switzerland where I decided while sliding down a glacier that if I survived I would start my own advertising agency. It has been fun to get to know her again.

Marketing 150

Marketing Social Media Blogging Media 150

Startup Professionals Musings

MAY 13, 2011

Many people seem to use the social network advertising model for revenue, but forget it assumes at least 100M users and $50M investment. Describe your market penetration strategy, sales channels, pricing, and strategic partnerships. This is how you will make money, who pays you, and gross margins.

Competition 116

Competition Metrics Startup Sales 116

socalTECH

MAY 11, 2009

The social networking and sharing will get richer. The one that is least interesting to us is advertising--we don't want to fill a new website with advertising. A lot of the time, I had to do consumer research, and had to analyze how people buy in a category--whether that's by brand, by price, etc.

Research 100

Research Statistics Pepperdine Sites 100

Tech.Co

MARCH 1, 2018

The event is open to tech enthusiasts who want to join an event filled with some of the top leaders, investors and mentors from tech industry to network, find mentors and build their companies. Advertisers upload their 30 second ads and each time a user watches the ad, they receive $.50. Targeted mobile advertising.

Startup 79

Startup Mentor Platform Help 79

Tech Zulu Event

APRIL 1, 2013

Sara has also worked in department coordinating/management, accounting, and talent recruitment on such films as Social Network, Water for Elephants, In Time, Snow White and the Huntsman, Dark Shadows, as well as in the finance department at Sony Pictures. Take us through your features? How many users so far so far?

Web 93

Web USC Course Guide 93

Startup Professionals Musings

APRIL 22, 2010

Many people seem to use the social network advertising model for revenue, but forget it requires at least 100M users and $50M investment. Describe your market penetration strategy, sales channels, pricing, and strategic partnerships. This is how you will make money, who pays you, and gross margins.

Invest 74

Invest Tips Competition Metrics 74

Jason Nazar

MAY 2, 2016

Ensure your business name is available on a wide variety of social networking websites in order to develop consistent branding ( KnowEm ). Create and manage your social media presence. Determine a pricing system for your product(s). Get paid online ads, such as Google AdWords and Facebook Advertising.

Outsource Development 40

Outsource Development Startup Google Mentor 40

Jason Nazar

JUNE 18, 2009

It should be the next generation content/ entertainment portal that leverages millions of user profiles to more accurately provide data to advertisers on what is appealing to specific demographics. Music – enable a dead simple player on band and profile pages that lets users upload their songs and have them purchased for any price they set.

Development Team Review 76

Development Team Review Content Sites eHow 76

Both Sides of the Table

NOVEMBER 8, 2010

Once this new service became popular then the media companies could control the rules of distribution & advertising. The philosophy of OPEC has been that if they can limit the amount of oil supplied to the world they can maintain high prices in a world where demand and competition should naturally have downward pressure on oil prices.

Hulu 292

Hulu Technical Review Content Advertising 292

Both Sides of the Table

MAY 15, 2010

We discussed in the video why they don’t price this money but give it as convertible debt) they don’t make announcements to the market. SocialVibe – Social media monetization platform that benefits non-profit organizations and social causes. Advertising clients include: Sony, Microsoft, NBC, and Clicker.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

socalTECH

FEBRUARY 25, 2009

We do no advertising on that part of the site, and make sure it is fair and balanced. The big picture, is we are providing a site that combines social networking with products, to create a whole new niche--social product networking. We own all of the expert product reviews, which are unbiased.

Startup 100

Startup Sites Los Angeles Product 100

Tech Zulu Event

AUGUST 13, 2010

Entrepreneurism / Monetization Advertising, ecommerce, monetization. . Entrepreneurism / Monetization advertising effectiveness, content distribution, monetization. . Social Networks and Citizen Commerce: Reinventing Ecommerce. Name Your Price: Influencing Customer's Purchasing Decisions. Unger, John T.

Guide 69

Guide Startup Venture Capital Entrepreneur 69

Tech Zulu Event

SEPTEMBER 20, 2010

Bring your products to your Customers, their social network and their influencers with DoTogether Hosted Facebook Applications. Endeavor Ads is an invite / referral only Affiliate Ad Network with a unique offering for its trusted clients. Price: FREE. Coloft will also be giving away $1000 worth of co-working space!

Social Media 71

Social Media Technical Review Mixergy Tech Coast Angels 71

Both Sides of the Table

MAY 23, 2012

The movie, “The Social Network” might have had more of an impact on creating future entrepreneurs than any other event of the past 5 years. They compete on features, price and execution. This world of local meets retail meets digital advertising portends to technology disruption and with it VC opportunities.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

Tech Zulu Event

MARCH 25, 2014

James Citron – Outspoken , pioneering the combination of mobile messaging and advertisements. Anima Sarah Lavoy – Connect , Geo locational convenience for your social networks. Erin Chase – Favado , combining price comparisons with grocery shopping. Chris Cox – Invoc , inbound call analytics.

Entertainment 99

Entertainment Google Entrepreneur Course 99

SoCal Delicious

MAY 6, 2012

Otis Chandler built Goodreads in 2006 because he believed in social networking and wanted to see what his friends were reading. Clark Landry is an entrepreneur and investor with several successful exits and 10+ years of experience at online advertising and consumer internet ventures. The site has since grown to nearly 7.5

Los Angeles 78

Los Angeles Entrepreneur Angel Fractional CTO 78