Startup Professionals Musings

DECEMBER 17, 2022

Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. Prices begin to decline quickly. The first customers are early adopters who are the least price-sensitive. Unfortunately, the mainstream customers who can really drive revenue care more about price.

Startup 106

Startup Pricing Cloud Computing Custom 106

Startup Professionals Musings

APRIL 18, 2021

Others stage elaborate “training” sessions, to “assure” that everyone tells the same story. Explain that they may be called, and use the opportunity to check their satisfaction with your company and your product. Validation of product. If the product is in customer hands, expect some customers to be interviewed.

Technical Review 152

Technical Review Startup Satisfaction Summary 152

Startup Professionals Musings

AUGUST 21, 2021

Many entrepreneurs never get past their first-stage focus on their innovative product, to scaling the business globally, organizing a structure to handle thousands of employees, and concentrating their focus “on the business” rather than working “in the business.” Switch your focus from product development to sales.

Startup 151

Startup Course Sales Entrepreneur 151

Startup Professionals Musings

MARCH 20, 2020

Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. Prices begin to decline quickly. The first customers are early adopters who are the least price-sensitive. Unfortunately, the mainstream customers who can really drive revenue care more about price.

Pricing 123

Pricing Cloud Computing Custom Customer 123

Frank Addante

APRIL 9, 2013

Unlike digital advertising, the primary goal in enterprise software is to get someone else to sell your product. Not at all, a direct sales force is the most expensive channel to take a product to market. To sell enterprise software, sales employees are trained to sell through channels. Sounds crazy, doesn’t it?

Advertising 59

Advertising Sales Software Platform 59

Startup Professionals Musings

DECEMBER 1, 2017

Every business needs to develop a revenue model even before a product. The alternatives range from giving the product away for free (revenue from ads), to pricing based on costs, to charging what the market will bear (premium pricing). The challenge is to get the first million customers, before advertisers will sign up.

Pricing 66

Pricing Custom Customer Advertising 66

Startup Professionals Musings

MAY 1, 2019

Image via Pixabay As a mentor to many small business owners, I always caution them that you can never relax completely, just because your initial solution or product set appears to be getting traction, and the market buzz is positive. Control costs and adjust prices to maintain your margin.

Metrics 86

Metrics Startup Training Custom 86

Startup Professionals Musings

JANUARY 5, 2022

Need less expensive advertising? They have higher overhead, long-standing bills, yearly advertising contracts and high office leases signed years ago. Their prices are high and hard to lower. Technology trains leave the station at regular intervals. Make them an offer. Competitors are vulnerable. Technology progresses.

Startup 103

Startup Advertising Social Network Ideas 103

Startup Professionals Musings

AUGUST 31, 2014

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium pricing). If your product is a commodity, the margin may be as thin as ten percent. Freemium model.

Startup 114

Startup Pricing Custom Customer 114

Startup Professionals Musings

JULY 29, 2017

One question I often hear from solo entrepreneurs, and she addresses directly, is “How do I set the right price for my services?” The simple answer is to balance supply and demand, but here are some specific considerations that she and I both proclaim as key factors: Use project pricing rather than hourly rates.

Pricing 68

Pricing Entrepreneur Mentor News 68

Startup Professionals Musings

APRIL 21, 2012

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free (like Twitter), to pricing based on costs, to charging what the market will bear (premium pricing). Product is free, but you pay for services. Portfolio pricing.

Pricing 112

Pricing Competition Custom Customer 112

Frank Addante

MAY 9, 2012

Sell it for whatever price you can. My roots are in the Internet advertising industry. Unlike online advertising, the primary goal in enterprise software is to get someone else to sell your product. Not at all, a direct sales force is the most expensive channel to take a product to market. Sounds crazy, doesn’t it?

Networking 79

Networking Advertising Sales Pricing 79

Startup Professionals Musings

AUGUST 7, 2020

In the short term you need customers to find you at any price, and in the longer term you need revenue, profit, and return loyalty. Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. Attract, train, and reward only the best leaders.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

Startup Professionals Musings

NOVEMBER 1, 2015

Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. Prices begin to decline quickly. The first customers are early adopters who are the least price-sensitive. Unfortunately, the mainstream customers who can really drive revenue care more about price.

Startup 116

Startup Pricing Cloud Computing Custom 116

Both Sides of the Table

NOVEMBER 14, 2017

An alternate outcome that I also unfortunately observe in some cases are companies who had extreme early success with an initial product adoption but failed in key areas that limited the growth and therefore the ultimate financial outcomes. How profitable is my product or service? As an early-stage VC I love this phase.

Startup 286

Startup Technical Review Custom Customer 286

Startup Professionals Musings

JANUARY 5, 2020

I’m not suggesting that you abandon traditional advertising and image building efforts, but definitely it’s time to supplement them to address the following changes that I recommend: Meeting next generation expectations is key to survival. Pushing yourself on customers by touting features and price doesn’t work anymore.

Custom 133

Custom Customer Social Media Startup 133

Startup Professionals Musings

DECEMBER 15, 2017

As a business owner, you have to take a hard look, with your customer hat on, at what you promise and imply to your customers in your advertising, marketing materials, and your customer service. The reality is that a good customer experience today is more important than a premium product. Being unreasonably demanding of others.

Custom 89

Custom Customer Demand Pricing 89

InfoChachkie

MARCH 4, 2019

Leveraging her knowledge of basic chemistry, Martha commercialized a line of proprietary haircare products under the Harper Method brand. Some of her early products were originally created during her years of domestic servitude, when she cared for the hair of her wealthy employers. Controlling Destinies. Martha’s Legacy Lives On.

Entrepreneur 100

Entrepreneur Class Template Patents 100

Startup Professionals Musings

DECEMBER 30, 2016

Most people have heard of Foursquare for local nightlife and Airbnb for rooms, but other nationally recognized sources for local services are still hard to find, including social media, local news, advertising, and event calendars. I still hear often the dream of a free service to users, supported by advertising, per the Facebook model.

Advertising 63

Advertising Content Social Media Satisfaction 63

Startup Professionals Musings

SEPTEMBER 26, 2014

Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. Prices begin to decline quickly. The first customers are early adopters who are the least price-sensitive. Unfortunately, the mainstream customers who can really drive revenue care more about price.

Pricing 105

Pricing Cloud Computing Custom Customer 105

socalTECH

AUGUST 16, 2013

Scott Morrow is an Internet and startup veteran, having run such companies as Oversee.net and ThisNext, and headed up product marketing for IAC/Citysearch. I would use this product even if I wasn''t working here. You get access to luxury at a discount price. Our is unique inventory, packaged with the best web pricing.

Pricing 256

Pricing Sites Marketing SEM 256

Berkonomics

JULY 19, 2011

Even with the usual discount of 10%, the margins on hardware were high, especially when applied to prices that exceeded $30,000 per sale. . In the early eighties, IBM helped the PC become a tool of the office, and the product crossed over from use by early adopters to the mass market.

Pricing 184

Pricing Networking IBM IBM 184

Startup Professionals Musings

MARCH 3, 2018

Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. Prices begin to decline quickly. The first customers are early adopters who are the least price-sensitive. Unfortunately, the mainstream customers who can really drive revenue care more about price.

Pricing 52

Pricing Cloud Computing Custom Customer 52

socalTECH

AUGUST 17, 2020

Indi operates an app which lets people get paid for sharing their social content, making product recommendations, and more. The reason for this business, is folks are always going on social media to recommend products to their friends, but they're not making any money from it. We have four different ways people can make money.

Help 113

Help Commerce Platform Orange County 113

Startup Professionals Musings

MARCH 30, 2019

Need less expensive advertising? They have higher overhead, long-standing bills, yearly advertising contracts and high office leases signed years ago. Their prices are high and hard to lower. Technology trains leave the station at regular intervals. Make them an offer. Competitors are vulnerable. Technology progresses.

Startup 80

Startup Advertising Social Network Ideas 80

Startup Professionals Musings

JUNE 29, 2012

Others stage elaborate “training” sessions, to “assure” that everyone tells the same story. Explain that they may be called, and use the opportunity to check their satisfaction with your company and your product. Validation of product. If the product is in customer hands, expect some customers to be interviewed.

Technical Review 98

Technical Review Startup Satisfaction Training 98

Startup Professionals Musings

JUNE 21, 2013

Train them fully, give them authority, make them accountable, and tie their pay to customer satisfaction. Train and coach continuously. Companies with great service routinely spend 3% to 5% of salaries training team members – experienced as well as new. Know your customers intimately.

Custom 92

Custom Customer Startup Services 92

Both Sides of the Table

SEPTEMBER 16, 2009

We typically committed to building “missing&# features and therefore steered off of our MVP (minimum viable product). We had to do intense training sessions. Some companies / products are designed for large organizations from day 1. Companies post the $5 / month product designed for self-service clients.

Startup 389

Startup Custom Customer Resource 389

Startup Professionals Musings

JULY 26, 2013

Others stage elaborate “training” sessions, to “assure” that everyone tells the same story. Explain that they may be called, and use the opportunity to check their satisfaction with your company and your product. Validation of product. If the product is in customer hands, expect some customers to be interviewed.

Technical Review 97

Technical Review Startup Satisfaction Summary 97

Startup Professionals Musings

FEBRUARY 10, 2012

A good answer might be “We have several patents on the base technology, which is so robust that we expect to roll out new products every year for the next ten years, always staying a step ahead of our competitors.” Remember that cars compete with trains, so alternative solutions, or doing nothing, are real competition. “We

Patents 90

Patents Competition IBM IBM 90

socalTECH

MARCH 12, 2019

We're applying that same platform and are now using it for information, commerce, and advertising in vehicles. Brian Biniak: I was back at Nokia running the products ecosystem with the app store. If you think about it, advertising is trying to get you to do two things. We want to make your drive time much more productive.

Artificial Inteligence 113

Artificial Inteligence Startup Commerce Platform 113

Startup Professionals Musings

SEPTEMBER 4, 2012

Emily Nagle Green, in her book from a while back “ ANYWHERE ,” argues effectively that the future of the world and business is ubiquitous connectivity, the total interconnection of people, ideas, and products through a global digital network. Key vehicles already include wireless for communication, and RFID for product location.

Entrepreneur 95

Entrepreneur Ideas Writing Training 95

Startup Professionals Musings

MARCH 4, 2017

Need less expensive advertising? They have higher overhead, long-standing bills, yearly advertising contracts and high office leases signed years ago. Their prices are high and hard to lower. Technology trains leave the station at regular intervals. Make them an offer. Competitors are vulnerable. Technology progresses.

Startup 77

Startup Advertising Social Network Ideas 77

Startup Professionals Musings

DECEMBER 14, 2015

"If we design a great product, investors will find us." Technologists forget that investors are buying a chunk of the business, not the product. Every solution needs a business team first who knows how to market, distribute and support the product. The first airplane faced major competition from trains and automobiles.

Technical Review 60

Technical Review Startup Social Media Competition 60

Startup Professionals Musings

OCTOBER 29, 2010

A good answer might be “We have several patents on the base technology, which is so robust that we expect to roll out new products every year for the next ten years, always staying a step ahead of our competitors.” Remember that cars compete with trains, so alternative solutions, or doing nothing, are competition. “We

Competition 89

Competition Patents IBM IBM 89

Startup Professionals Musings

MAY 12, 2011

Emily Nagle Green, in her recent book “ ANYWHERE ,” argues effectively that the future of the world and business is ubiquitous connectivity, the total interconnection of people, ideas, and products through a global digital network. Key vehicles already include wireless for communication, and RFID for product location.

Entrepreneur 92

Entrepreneur Ideas Writing Training 92

Startup Professionals Musings

APRIL 16, 2013

Need less expensive advertising? They have higher overhead, long-standing bills, yearly advertising contracts and high office leases signed years ago. Their prices are high and hard to lower. Technology trains leave the station at regular intervals. Make them an offer. Competitors are vulnerable. They''re eating cash.

Startup 99

Startup Advertising Social Network Ideas 99