Startup Professionals Musings

OCTOBER 9, 2020

Freelancers and consultants have to demonstrate results, without training and mentoring, so they can help you more quickly and probably at a lower total cost. Full-time employees require considerable overhead for facilities, training, severance, and benefits for performance. Prioritize demonstrated execution versus potential.

Competition 168

Competition Startup Demand Training 168

Frank Addante

APRIL 9, 2013

Unlike digital advertising, the primary goal in enterprise software is to get someone else to sell your product. Not at all, a direct sales force is the most expensive channel to take a product to market. To sell enterprise software, sales employees are trained to sell through channels. Sounds crazy, doesn’t it?

Advertising 59

Advertising Sales Software Platform 59

Startup Professionals Musings

MAY 23, 2013

One of the toughest decisions for a startup is how to price their product or service. Obviously, it must be grounded by the characteristics of the market and customers you choose to serve, the pricing model of existing competitors, and a strategy you believe is consistent with your future products and direction. Product line pricing.

Pricing 116

Pricing Product Customer Custom 116

Startup Professionals Musings

AUGUST 21, 2021

Many entrepreneurs never get past their first-stage focus on their innovative product, to scaling the business globally, organizing a structure to handle thousands of employees, and concentrating their focus “on the business” rather than working “in the business.” Switch your focus from product development to sales.

Startup 151

Startup Course Sales Entrepreneur 151

Startup Professionals Musings

DECEMBER 27, 2021

Here are some approaches that both of us recommend to get you started: Take a basic product and make it special (upgrade). Fields) are examples of what were once pedestrian products that have driven successful new businesses. Offer a no-frills version of a high-end product (downgrade). Take a broad-appeal product into a niche.

Startup 112

Startup Ideas Examples Entrepreneur 112

Startup Professionals Musings

APRIL 18, 2021

Others stage elaborate “training” sessions, to “assure” that everyone tells the same story. Explain that they may be called, and use the opportunity to check their satisfaction with your company and your product. Validation of product. If the product is in customer hands, expect some customers to be interviewed.

Technical Review 152

Technical Review Startup Satisfaction Summary 152

Tech Zulu Event

SEPTEMBER 9, 2014

Marketing is considered an art by many individuals because it requires keen insight in how to approach a product, service, or brand, and how to effectively deliver those things to customers. Consumers and businesses want to be engaged to how the good, service, or product relates to the customer or how the product will benefit them.

Advertising 69

Advertising Training Customer Custom 69

Startup Professionals Musings

DECEMBER 26, 2010

One of the toughest decisions for a startup is how to price their product or service. Obviously, it must be grounded by the characteristics of the market and customers you choose to serve, the pricing model of existing competitors, and a strategy you believe is consistent with your future products and direction. Freemium” model.

Pricing 98

Pricing Product Startup Competition 98

Startup Professionals Musings

DECEMBER 17, 2022

Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency.

Startup 106

Startup Pricing Cloud Computing Customer 106

Startup Professionals Musings

DECEMBER 17, 2021

Most entrepreneurs are not born with the knowledge to run a successful business, so the right place to start is some business training in school, or some practical work experience in a business of your interest, prior to starting your own company. Marketing and advertising are business realties.

Entrepreneur 138

Entrepreneur Activity Guide Patents 138

socalTECH

APRIL 21, 2017

What's the secret to creating a profitable, successful, physical subscription based business--and to do that at the scale of large, consumer product goods (CPGs) companies? You need to understand what it means when a customer receives a product. For people who send things out, it's a chance to be in front of your customer.

Startup 145

Startup Product Customer Custom 145

Both Sides of the Table

AUGUST 21, 2011

While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable. (1). They recommend up-sells and cross-sells of products.

Mobile 329

Mobile Advertising Media Marketing 329

Both Sides of the Table

SEPTEMBER 20, 2010

In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. The standards were set by the IAB ( Interactive Advertising Bureau ), which was founded in 1996. You prefer free AND no advertising. I know, I know.

Media 288

Media Advertising Screening Content 288

Startup Professionals Musings

JANUARY 5, 2022

Need less expensive advertising? They have higher overhead, long-standing bills, yearly advertising contracts and high office leases signed years ago. Technology trains leave the station at regular intervals. Notice the empty offices that are wasting away as you drive down the street? Make them an offer. Technology progresses.

Startup 103

Startup Advertising Social Network Ideas 103

Startup Professionals Musings

MAY 1, 2019

Image via Pixabay As a mentor to many small business owners, I always caution them that you can never relax completely, just because your initial solution or product set appears to be getting traction, and the market buzz is positive. Suddenly you face new overhead, with hiring, office space, benefits, and new advertising campaigns.

Metrics 86

Metrics Startup Training Customer 86

socalTECH

NOVEMBER 21, 2014

More specifically, we are a real time bidding platform which enables marketplaces to be set up, where an advertiser can bid on consumers who are in the process of buying a particular product. Real time bidding allows advertisers to bid on users in a particular market, who are likely to be purchasing that company''s product.

Media 162

Media Advertising Startup Platform 162

Startup Professionals Musings

MARCH 20, 2020

Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency.

Pricing 123

Pricing Cloud Computing Customer Custom 123

Both Sides of the Table

DECEMBER 17, 2013

“We don’t have budget for that this year” “I don’t believe in social media advertising.” So as much as it sucks to hear, “We don’t have budget (or interest) in your product” it’s far better to hear it early and move on to your next qualified lead. It’s too strategic.

Sales 375

Sales Technical Review Organization Case Study 375

socalTECH

JUNE 24, 2009

Los Angeles-based Big Stage Entertainment , which develops avatar creation technology for turning photos into animated, 3-D likenesses, said Wednesday that the firm has launched a new effort targeted training content creators on the firm's products.

Content 100

Content Tech Coast Angels Mission Ventures Entertainment 100

Startup Professionals Musings

AUGUST 7, 2020

Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. By being proactive, and empowering and rewarding your frontline employees for improving processes, you will enhance your business productivity and growth in both the short term as well as the long term.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

Frank Addante

MAY 9, 2012

My roots are in the Internet advertising industry. Unlike online advertising, the primary goal in enterprise software is to get someone else to sell your product. Unlike online advertising, the primary goal in enterprise software is to get someone else to sell your product. Sounds crazy, doesn’t it?

Networking 79

Networking Advertising Sales Pricing 79

Startup Professionals Musings

MARCH 20, 2019

Here are some approaches that both of us recommend to get you started: Take a basic product and make it special (upgrade). Fields) are examples of what were once pedestrian products that have driven successful new businesses. Offer a no-frills version of a high-end product (downgrade). Take a broad-appeal product into a niche.

Startup 90

Startup Ideas Examples Entrepreneur 90

Startup Professionals Musings

DECEMBER 30, 2016

Most people have heard of Foursquare for local nightlife and Airbnb for rooms, but other nationally recognized sources for local services are still hard to find, including social media, local news, advertising, and event calendars. I still hear often the dream of a free service to users, supported by advertising, per the Facebook model.

Advertising 63

Advertising Content Social Media Satisfaction 63

socalTECH

OCTOBER 21, 2014

Talk about what your product is all about? He had gone to MIT, was a trained, professional poker player. However, it costs anywhere from $7,000 to $20,000 to start using those products. Nanxi Liu: Our product is being used now in ten different countries, in shopping malls, hotels, restaurants, retailers, and banks.

Social Media 178

Social Media Media Startup Culver City 178

Startup Professionals Musings

DECEMBER 1, 2017

Every business needs to develop a revenue model even before a product. The alternatives range from giving the product away for free (revenue from ads), to pricing based on costs, to charging what the market will bear (premium pricing). The challenge is to get the first million customers, before advertisers will sign up.

Pricing 66

Pricing Customer Custom Advertising 66

socalTECH

JANUARY 9, 2013

It takes years of training and practice to make music: or does it? The firm's products are an example of what applying technology, and smartphones and tablets, can do for music education. Earbits has created a service which lets you browse through over 200 stations of streaming audio, advertising free. Music Mastermind.

Southern California 254

Southern California Startup Sherman Oaks Venice 254

Startup Professionals Musings

JANUARY 5, 2020

I’m not suggesting that you abandon traditional advertising and image building efforts, but definitely it’s time to supplement them to address the following changes that I recommend: Meeting next generation expectations is key to survival. Hire, train, and reward employees who are customer-centric.

Customer 133

Customer Custom Social Media Startup 133

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. At RingRevenue we’ve created a call performance marketing platform that at its core is all about getting more high-value calls to advertisers who want them.

Marketing 209

Marketing Advertising Paid Search Startup 209

InfoChachkie

MARCH 4, 2019

Leveraging her knowledge of basic chemistry, Martha commercialized a line of proprietary haircare products under the Harper Method brand. Some of her early products were originally created during her years of domestic servitude, when she cared for the hair of her wealthy employers. Controlling Destinies. Martha’s Legacy Lives On.

Entrepreneur 100

Entrepreneur Class Template Patents 100

Startup Professionals Musings

JULY 31, 2019

For example, I recently picked up my phone to call a well-advertised local company for a TV repair. Connectivity and the ability to mine insights from a data-rich environment can be a huge boon to productivity and profits, or a barrier that will drag you and your team into nincompoopery. Workforce demographics quickly changing.

Customer 83

Customer Custom Demand Examples 83

socalTECH

AUGUST 17, 2020

Indi operates an app which lets people get paid for sharing their social content, making product recommendations, and more. The reason for this business, is folks are always going on social media to recommend products to their friends, but they're not making any money from it. We have four different ways people can make money.

Help 113

Help Commerce Platform Orange County 113

Tech Zulu Event

APRIL 23, 2013

The fitness professional network develops business tools that make it easier for fitness professionals to run their businesses and keep their clients engaged between training sessions. We knew there’s a better personal training experience to be had, so we set out to create one. We just found this hole in the fitness industry.

Social Network 92

Social Network Networking Training Summary 92

Tech.Co

JANUARY 15, 2018

My first cofounder, Eric Olson, and I launched “Tech Cocktail” events to connect the Chicago startup and technology ecosystem before products like Eventbrite, Twitter, and other social and organizational tools were readily available, yet we quickly amassed crowds of hundreds at each event. The need was real and Tech Cocktail was the solution.

Media 175

Media News Organization Content 175

Startup Professionals Musings

MARCH 10, 2019

Most entrepreneurs are not born with the knowledge to run a successful business, so the right place to start is some business training in school, or some practical work experience in a business of your interest, prior to starting your own company. Marketing and advertising are business realties.

Entrepreneur 92

Entrepreneur Activity Guide Patents 92

Startup Professionals Musings

MARCH 30, 2019

Need less expensive advertising? They have higher overhead, long-standing bills, yearly advertising contracts and high office leases signed years ago. Technology trains leave the station at regular intervals. Notice the empty offices that are wasting away as you drive down the street? Make them an offer. Technology progresses.

Startup 80

Startup Advertising Social Network Ideas 80

Tech Zulu Event

JANUARY 23, 2014

If there was one constant among streaming internet awards shows it was the audience feedback filled with comments like: “Train wreck!” Online video is a burgeoning industry that needs to validate itself as quickly as possible for financial reasons: advertisers need to know where to direct their dollars, and nothing says “me!”

Technical Review 92

Technical Review Entertainment Content Class 92

Startup Professionals Musings

DECEMBER 15, 2017

As a business owner, you have to take a hard look, with your customer hat on, at what you promise and imply to your customers in your advertising, marketing materials, and your customer service. The reality is that a good customer experience today is more important than a premium product. Being unreasonably demanding of others.

Customer 89

Customer Custom Demand Pricing 89