Startup Professionals Musings

JULY 20, 2020

Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising.

Custom 146

Custom Customer Marketing Startup 146

Startup Professionals Musings

MAY 23, 2013

One of the toughest decisions for a startup is how to price their product or service. Obviously, it must be grounded by the characteristics of the market and customers you choose to serve, the pricing model of existing competitors, and a strategy you believe is consistent with your future products and direction. Product line pricing.

Pricing 116

Pricing Product Custom Customer 116

Startup Professionals Musings

APRIL 18, 2021

Explain that they may be called, and use the opportunity to check their satisfaction with your company and your product. Here is a quick summary of the priorities normally covered by the due diligence process: Evaluation of key players. Validation of product. Having a great product or service is not enough.

Technical Review 152

Technical Review Startup Satisfaction Summary 152

Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. These are also important for your product positioning in the competitor section of your business plan.

Marketing 157

Marketing Statistics Research Report 157

Startup Professionals Musings

DECEMBER 26, 2010

One of the toughest decisions for a startup is how to price their product or service. Obviously, it must be grounded by the characteristics of the market and customers you choose to serve, the pricing model of existing competitors, and a strategy you believe is consistent with your future products and direction. Freemium” model.

Pricing 98

Pricing Product Startup Competition 98

Startup Professionals Musings

JULY 23, 2021

The specifics of these shortcomings are hard to nail down, but I was impressed with the good summary provided in a new book, “ Make It, Don’t Fake It ,” by Sabrina Horn. The push is always on to grow your market with new geographies, new products, and new market segments. Evaluate the brand impact of proposed market moves.

Examples 170

Examples Custom Customer Social Media 170

Startup Professionals Musings

FEBRUARY 20, 2019

Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them.

Search Engine Optimization 88

Search Engine Optimization eBook Advertising SEO 88

Startup Professionals Musings

JUNE 26, 2021

That means you need to tune your advertising, business model, and product features to meet multiple cultural norms, and have the broadest appeal. In summary, there is no reason that people coming to your country from another one should have an advantage in business. Think and act like a world traveler.

Startup 146

Startup Resource Summary Entrepreneur 146

InfoChachkie

JUNE 23, 2011

Messenger : Jason Lehmbeck , Co-Founder and CEO of DataPop , former VP of Emerging Ad Products at Overture Services and Yahoo! What follows is a summary which paraphrases Jason’s responses. The catalyst was that we saw the demand and it was confirmed by some of the leading advertisers in the marketplace.

Yahoo 210

Yahoo Startup Advertising Summary 210

Both Sides of the Table

DECEMBER 17, 2013

“We don’t have budget for that this year” “I don’t believe in social media advertising.” So as much as it sucks to hear, “We don’t have budget (or interest) in your product” it’s far better to hear it early and move on to your next qualified lead. It’s too strategic.

Sales 375

Sales Technical Review Organization Case Study 375

Both Sides of the Table

APRIL 23, 2011

I took the opportunity this past week to publish summary notes of some of the VCs and entrepreneurs I had interviewed on This Week in VC. TWIVC Summary – Richard de Silva. He then worked in consulting which gave him a broad base of business experience working with the newspaper, cable, and advertising industries. 1:00 – 3:40).

Capital 265

Capital Venture Capital Veoh Startup 265

Both Sides of the Table

AUGUST 23, 2012

Here’s the summary and on YouTube the links to skip right to these moments is below the actual video. 36:00 Andrew: Display advertising has a real problem. 37:30 What are your thoughts on product placements? You have the luxury of either watching the whole episode with Andrew Siegel (or listing on podcast at the gym!

Media 285

Media Company Companies Venture Capital 285

Startup Professionals Musings

MAY 1, 2019

Image via Pixabay As a mentor to many small business owners, I always caution them that you can never relax completely, just because your initial solution or product set appears to be getting traction, and the market buzz is positive. Suddenly you face new overhead, with hiring, office space, benefits, and new advertising campaigns.

Metrics 86

Metrics Startup Training Custom 86

Startup Professionals Musings

DECEMBER 1, 2017

Every business needs to develop a revenue model even before a product. The alternatives range from giving the product away for free (revenue from ads), to pricing based on costs, to charging what the market will bear (premium pricing). The challenge is to get the first million customers, before advertisers will sign up.

Pricing 66

Pricing Custom Customer Advertising 66

Startup Professionals Musings

SEPTEMBER 15, 2018

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. These are also important for your product positioning in the competitor section of your business plan.

Research 87

Research Marketing Statistics Report 87

Both Sides of the Table

OCTOBER 10, 2011

Fan Summary of Netflix Redux, the movie : 2 out of 5. By the hypermarket business is based on turning over large volumes of product and making money on the number of “turns” that each product has and on the banking “float” (when you get paid versus when you have to pay your supplier). Not possible.

Netflix 287

Netflix Custom Customer Pricing 287

Startup Professionals Musings

AUGUST 20, 2013

Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

Startup Professionals Musings

AUGUST 17, 2018

Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising.

Social Media 55

Social Media SEM Startup Advertising 55

Startup Professionals Musings

FEBRUARY 18, 2017

Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them.

Search Engine Optimization 54

Search Engine Optimization eBook Advertising SEO 54

Both Sides of the Table

DECEMBER 22, 2011

Open standards that make it easier to plug into other products & services, creating a global bazaar. Socially connected individuals and platforms that enable faster roll-outs of successful products. If you’re a startup and you haven’t read my summary of Clay Christensen’s seminal work please do.

Startup 386

Startup Pricing Marketing Product 386

Startup Professionals Musings

APRIL 25, 2014

Here is my summary of the seven most successful lead-generation vehicles he recommends today: Search-engine marketing. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising. Display advertising. Trade shows.

Startup 99

Startup Social Media SEM Advertising 99

Startup Professionals Musings

JULY 22, 2012

Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them.

Search Engine Optimization 96

Search Engine Optimization Entrepreneur Sites Advertising 96

Startup Professionals Musings

AUGUST 31, 2014

One of the toughest decisions for a startup is how to price their product or service. Obviously, it must be grounded by the characteristics of the market and customers you choose to serve, the pricing model of existing competitors, and a strategy you believe is consistent with your future products and direction. Product line pricing.

Startup 114

Startup Pricing Custom Customer 114

Startup Professionals Musings

AUGUST 6, 2016

Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising.

Custom 60

Custom Customer Marketing Social Media 60

Startup Professionals Musings

MAY 17, 2013

I found a great summary of key strategies used, with life stories, in “ The Risk Takers ,” by Renee and Don Martin. It’s easier than dislodging well-recognized existing products, and waiting for customer change, even if your solution is better. Save your bucks and get notice without expensive advertising.

Entrepreneur 117

Entrepreneur Startup Advertising Social Media 117

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Link has a summary of his argument plus a great video). Everything we were taught pre-Internet is still relevant.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

MARCH 30, 2010

I know that there are competitors, so in typing up my understanding of their product I’m not trying to attack anybody else or claim that we’re the only one who does each thing. it provides complete transparency in how much advertisers are paying, how much Burstly takes and what your revenue is. What does it do?

Mobile 282

Mobile Invest Company Companies 282

InfoChachkie

JUNE 2, 2011

You can watch the video below or watch it on YouTube by clicking here : What follows is a summary which paraphrases the interviewee’s responses. "We look at our existing customers, close to 3,000 companies using our products, and looked for clusters within that user base – common industries and common uses.

Newsletter 213

Newsletter Conference Marketing Advertising 213

Startup Professionals Musings

DECEMBER 5, 2010

Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Highlight personal and product testimonials. Advertising presence. Put yourself on the site. People buy from people. Join relevant business associations.

Tips 92

Tips Search Engine Optimization Startup Advertising 92

Startup Professionals Musings

AUGUST 22, 2014

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market-research data. These are also important for your product positioning in the competitor section of your business plan.

Marketing 97

Marketing Entrepreneur Statistics Research 97

Both Sides of the Table

FEBRUARY 12, 2017

The 30-minute interview of Jonah Peretti is here but my summary in the notes below. A few years ago Jonah acquired Ze Frank’s video production company and the two of them have really built an enormous video production & distribution business. He thinks the very nature of video is changing. I asked Jonah about this. “I

Buzzfeed 210

Buzzfeed Media Content News 210

Startup Professionals Musings

MAY 29, 2012

Try something like, “the product costs $X, and we sell it for $Y.” Here is a summary of a half-dozen of the most common models: Facebook model. Here is a summary of a half-dozen of the most common models: Facebook model. It’s the electronic version of a catalog and shopping cart, and today rarely involves any stock of product.

Startup 95

Startup Custom Customer Summary 95

Both Sides of the Table

MARCH 1, 2011

The video can be watched here , but there is a most excellent summary below provided by John Excley. Around 2003, Quigo was doing tens of millions of dollars in revenue with two main products: a ready-to-use, search engine marketing solution for advertisers called FeedPoint and a contextual advertising platform for publishers called AdSonar.

Google 302

Google Startup Advertising Acquisition 302

Both Sides of the Table

APRIL 25, 2011

There’s a line of thinking in Silicon Valley that you should build product businesses rather than services businesses. They have created two internal technology “products&# and wanted to figure out how they could turn their services business into a product business that could be financed. This team is talented.

Services 332

Services Venture Capital IP Startup 332

Both Sides of the Table

MAY 7, 2013

If you want to understand my thesis behind Maker you can read this article that outlines the trend , but in summary: People watch 5.3 Production costs have fallen more than 90%. hours of TV / day. They read less than 30 minutes. You can’t change media consumption patterns easily. The future of the Internet is video.

Media 320

Media CTO Coach CTO Hire Los Angeles 320

Tech Zulu Event

APRIL 23, 2013

Founded in the summer of 2011 and their first product out a few weeks ago amSTATS wants to help users to follow fitness events and programs near them and find a great fitness trainer to help them stay fit. After the session, Andy posts a summary to Jenna’s profile with the details of their workout and a few words of advice.

Social Network 92

Social Network Networking Training Summary 92

Both Sides of the Table

NOVEMBER 14, 2017

An alternate outcome that I also unfortunately observe in some cases are companies who had extreme early success with an initial product adoption but failed in key areas that limited the growth and therefore the ultimate financial outcomes. How profitable is my product or service? As an early-stage VC I love this phase.

Startup 286

Startup Technical Review Custom Customer 286