socalTECH

DECEMBER 7, 2012

A new report issued today, detailing technology jobs employment concentration in the United States, shines some light on where the highest concentrations of tech jobs are in the region. READ MORE>>.

Report 203

Report Santa Barbara Technology Southern California 203

socalTECH

JUNE 28, 2011

Multiple reports today say that once lofty social networking site MySpace is now being set to be sold by News Corp. Irvine-based Internet advertising network Specific Media and Golden Gate Capital are among the rumored bidders for MySpace. for as little as $20M to $30M. READ MORE>>.

Report 187

Report Social Network News Advertising 187

socalTECH

JULY 16, 2014

Los Angeles-based Evolve Media reported late last night that it has launched a new, native video advertising product called INgage. evolve media native video advertising ingage' Evolve Media said that the new, video solution delivers "large format" video within content, startup up when a users comes into view. READ MORE>>.

Advertising 147

Advertising Media Product Content 147

socalTECH

MAY 7, 2010

A report Friday afternoon from the WSJ's Kara Swisher says that Santa Monica-based Demand Media has snagged yet another Yahoo executive, this time, Yahoo VP of Brand Packaging Erika Nardini. Advertising Sales Joanne Bradford. The move comes shortly after Demand hired former Yahoo Head of U.S.

Yahoo 203

Yahoo Demand Media Report 203

socalTECH

MAY 14, 2014

The report is the very first report as a public company by Rubicon. The online advertising technology provider, headed by Frank Addante, went public in April. Rubicon Project helps publishers optimize their online advertising, via a real-time-bidding (RTB) marketplace. READ MORE>>.

Report 159

Report Technical Review Advertising Los Angeles 159

socalTECH

DECEMBER 11, 2014

Santa Monica-based VideoAmp , which operates a programmatic video advertising platform, said this morning that it has raised $2.2M videoamp video advertising venture capital ross mccray' in a funding round, from Anthem Venture Partners, Simon Equity Partners, Third Wave Capital, Wavemaker Partners and ZenShin Capital. READ MORE>>.

Advertising 138

Advertising Platform Anthem Santa Monica 138

socalTECH

JUNE 21, 2012

It appears that it's exit season in Southern California, as Internet advertising firm Adconion appears to be on the brink of an IPO filing. A report this morning says that Adconion's paperwork is ready, and that the firm is poised to file its S-1 any day now.

Report 166

Report Southern California Los Angeles Advertising 166

socalTECH

SEPTEMBER 28, 2010

According to a report today from Paidcontent.org, Santa Monica-based Rubicon Project , the online advertising firm founded by Frank Addante, is in talks with News Corp. The report cites sources close to the deal. Paidcontent reports that News Corp. to fold the firm in with the Fox Audience Network (FAN). READ MORE>>.

Report 154

Report Clearstone Santa Monica News 154

socalTECH

MARCH 3, 2014

Los Angeles-based mobile advertising network Airpush , which is led by Asher Delug, is in the midst of being acquired by Israeli company Perion , according to a report Monday evening. According to the report, from TechCrunch, the deal is worth around $170M. Perion owns Incredimail, Smilebox, and other Internet properties.

Acquisition 153

Acquisition Report Advertising Mobile 153

Both Sides of the Table

AUGUST 11, 2021

Digital advertising spend is projected to grow 25% this year to $191 billion, and Google (69%), Facebook (59%), Snapchat (116%) and Twitter (87%) all just reported rapid growth in their year over year advertising revenues. no surprise?—?that’s that’s where the customers are. For these companies, it looks like a rosy picture.

Product 424

Product Platform Advertising Acquisition 424

socalTECH

DECEMBER 17, 2014

Los Angeles- and New York-based video advertising company TrueX has been acquired by 21st Century Fox , according to a report from the WSJ this morning. The deal is reported to be worth $200M. TrueX Media offers up interactive, video advertising technology, and is led by Joe Marchese. READ MORE>>.

Report 138

Report Media Redpoint Advertising 138

socalTECH

OCTOBER 24, 2014

Los Angeles-based online advertising automation software developer Rubicon Project reported record financial results Thursday afternoon, saying that its third quarter sales were up 60 percent year over year to $32.2M. rubicon project advertising automation software sales earnings' READ MORE>>.

Report 147

Report Advertising Guide Sales 147

socalTECH

DECEMBER 28, 2011

Irvine-based online advertising firm WebVisible has shut down, according to a report Wednesday. Former WebVisible employees had been telling socalTECH over the last few months that the firm was looking for a buyer.

Report 145

Report Redpoint SoCalTech Advertising 145

socalTECH

FEBRUARY 22, 2011

Santa Monica-based Demand Media , the internet publishing firm headed by Richard Rosenblatt, reported its fourth quarter and fiscal 2010 results today, the first as a public company. The firm also reported net income of $1.0M, versus $3.9M The firm also reported net income of $1.0M, versus $3.9M in revenues from Q4 of 2009.

Demand 145

Demand Media Report .Net 145

L.A. Business Journal

JUNE 20, 2016

Snapchat expands advertising, Mashable acquires Cinefix, Clearlake Capital buys Vision Solutions, and more.

Snapchat 113

Snapchat Advertising Report Capital 113

socalTECH

AUGUST 22, 2018

Los Angeles-based online invitations service Evite has named Diane Malloy as its new Senior Vice President of Advertising and Advertising Operations, the company announced this morning. Malloy will be based in New York, and will report to CEO Victor Cho. READ MORE>>.

Evite 100

Evite Advertising Journal Los Angeles 100

socalTECH

NOVEMBER 3, 2017

Venice-based Snap , the parent company of Snapchat , has reportedly acquired programmatic advertising startup Metamarkets , according to unconfirmed reports. Those reports place the transaction value of the buy at less than $100M. Metamarkets is based in San Francisco. READ MORE>>.

Report 113

Report Snapchat Venice Advertising 113

socalTECH

JANUARY 4, 2018

Los Angeles-based eHarmony in under fire in the United Kingdom, for its use of the phrase "scientifically proven" in its advertising, according to a report today.

eHarmony 100

eHarmony Advertising Study Los Angeles 100

socalTECH

JUNE 25, 2013

Los Angeles-based Tongal , which operates a crowdsourced site for creating commercials, reported today that it has hit $1 million in current projects in its reward pool. tongal user generated crowdsourced crowdsourcing crowdsource video content hollywood advertising commercial television creative' READ MORE>>.

Hollywood 223

Hollywood Advertising Sites Ideas 223

L.A. Business Journal

NOVEMBER 11, 2016

Zealot Networks draws suitors, Nevada official concerned Faraday Future caught in Ponzi scheme, and Rubicon reports record video advertising surrounding election.

Networking 127

Networking Report Advertising 127

L.A. Business Journal

MAY 24, 2017

Snapchat offering discounts to advertisers, Aerojet Rocketdyne engines to power experimental military spaceplane, and podcast search engine launched.

Snapchat 100

Snapchat Advertising Report 100

socalTECH

AUGUST 27, 2014

The surge of technology, advertising, and media companies flocking to Silicon Beach has meant a huge win for real estate investors, particularly in Playa Vista, according to a report today. Image: YouTube''s Playa Vista location, YouTube Space Los Angeles.

Santa Monica 213

Santa Monica Los Angeles Advertising Media 213

socalTECH

FEBRUARY 5, 2014

Los Angeles-based online advertising technology developer Rubicon Project has filed for an IPO, saying in a filing with the SEC that it is looking to sell up to $100M in its stock in an IPO on the New York Stock Exchange. The firm reported revenues of $57.0M rubicon project advertising merger exchange exit technology'

Clearstone 198

Clearstone Advertising News Los Angeles 198

socalTECH

SEPTEMBER 1, 2009

Los Angeles-based Rubicon Project , which provides online advertising optimization for web publishers, reports this morning that its latest advertising market survey finds that CPMs are up "significantly" in Q2. Overall, the firm reported CPMs are up about 38% in Q2. Overall, the firm reported CPMs are up about 38% in Q2.

Clearstone 165

Clearstone Advertising Pricing Report 165

L.A. Business Journal

SEPTEMBER 25, 2017

Video game voice actors end 11-month strike, Snapchat’s new augmented reality effect transforms the sky and OpenX acquires two advertising technology companies.

OpenX 183

OpenX Advertising Report Technology 183

socalTECH

JANUARY 8, 2020

Curtis is the former publisher of the Robb Report, which he sold back in 2015, and has a long history of operating media companies that have published such titles as Home Office Computing, Home Theater, Mobile Computing, Worth, and many others. That, of course, is what you're selling to your advertisers. That was our plan.

Media 150

Media Report Advertising Content 150

socalTECH

MAY 7, 2010

Two Southern California firms have made Advertising Age's annual list of the largest search marketing agencies, released last week. Advertising Age reported that The Search Agency's 2009 revenues were $20.4M, and Covario's 2009 revenues were $8.8M. Tags: search agency covario advertising marketing.

Marketing 174

Marketing Southern California Santa Monica Advertising 174

L.A. Business Journal

AUGUST 26, 2016

Snapchat to rollout behavior targeting for advertisers, Thrive Market making pitch to be affordable online Whole Foods, and SpaceX’s Dragon capsule splashes down in ocean.

Snapchat 100

Snapchat Advertising Report Marketing 100

socalTECH

FEBRUARY 19, 2014

Los Angeles-based native advertising technology provider Nativo , which is led by Justin Choi and is venture backed by Greycroft Partners, e.ventures and Signia Venture Partners, has signed up five major newspaper groups as customers, the company reported Tuesday afternoon. nativo newspaper advertising native internet'

Advertising 171

Advertising Los Angeles Content Report 171

socalTECH

FEBRUARY 14, 2017

Vadio , a startup which had been developing software to synchoronize music and advertisements with online videos, is winding down, according to a number of reports on Tuesday. The startup--which has a significant number of LA inestors-- told the The Oregonian that the company couldn't secure adequate investment.

Report 113

Report Southern California Advertising Los Angeles 113

TechCrunch LA

JULY 3, 2018

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Unilever buys Dollar Shave Club for reported $1B value. Neddenriep, served as the chief technology officer for Science — a role he’s continuing at Postie. They aren’t the only ones.

Dollar Shave Club 232

Dollar Shave Club Chief Technology Officer Advertising Los Angeles 232

socalTECH

AUGUST 5, 2019

According to a report from CNBC , a new Chief Business Officer--Jeremi Gorman--has completely changed Snap's advertising business. billion in net worldwide ad revenue this year, a 30% increase over 2018, according to the CNBC report. What's behind the turnaround in the online ad business of Venice-based Snap ? READ MORE>>.

Report 113

Report Snapchat Venice .Net 113

socalTECH

FEBRUARY 13, 2012

Los Angeles-based OpenX , the developer of online advertising serving software, reported today that it has achieved its first full quarter of profitability, and is has exceeded an annual run rate of $100M. OpenX develops online ad serving software, which is used by web publishers to display web advertising.

OpenX 174

OpenX Advertising Web Los Angeles 174

socalTECH

JANUARY 13, 2017

Los Angeles-based advertising exchange Rubicon Project is reportedly seeking a buyer, and has engaged investment banking firm Morgan Stanley to shop the firm, according to the WSJ on Friday. The report cited "people familiar with the matter".

Report 100

Report Advertising Los Angeles Sales 100

socalTECH

OCTOBER 7, 2010

Los Angeles-based Burstly , the mobile advertising tools firm run by Evan Rifkin, said this week that it has opened up a new way for mobile application developers to sell their own advertising space. Tags: burstly mobile advertising rifkin. Newtoy recently revealed it has had over 10 million downloads of its game. READ MORE>>.

Mobile 171

Mobile Services CPC GRP Partners 171

socalTECH

APRIL 6, 2018

Netflix --which has major operations in Los Angeles--is looking to acquired Los Angeles-based Regency Outdoor Advertising , according to a report on Friday. The report, from Reuters, says that Netflix has offered around $300M for Regency Outdoor. The report cited "people familiar with the matter." READ MORE>>.

Netflix 100

Netflix Report Companies Company 100

socalTECH

OCTOBER 26, 2010

Woodland Hills-based ReachLocal , the provider of local online marketing services for small and medium sized businesses, reported its results Tuesday, saying that it had $77.1M The firm reported a net loss of $2.8M, compared with net income of $14.9M Tags: reachlocal rloc online marketing internet advertising small business.

ReachLocal 200

ReachLocal Woodland Hills .Net Southern California 200