Startup Professionals Musings

APRIL 9, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 66

Social Media Media Tips Platform 66

Startup Professionals Musings

MAY 5, 2013

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics.

Social Media 102

Social Media Media Entrepreneur Metrics 102

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Consumers are doing their own research and don’t want to engage a pushy salesperson or message. Participate in the top social media sites for maximum impact.

Custom 172

Custom Customer Marketing Social Media 172

socalTECH

JANUARY 5, 2009

San Diego-based Brickfish, an online advertising network focused on social media, announced this monring that it has hired Becky Carroll as the firm's Director of Social Media. Carroll has also served at Peppers and Rogers Group, Hewlett Packard, and NASA/Ames Research Center.

Social Media 100

Social Media Media Draper San Diego 100

Startup Professionals Musings

MARCH 8, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time.

Social Media 58

Social Media Media Platform Tool 58

Startup Professionals Musings

AUGUST 22, 2012

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 95

Social Media Media Startup Platform 95

Startup Professionals Musings

APRIL 26, 2012

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Jim Sterne, who has written six books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics.

Social Media 98

Social Media Metrics Media Startup 98

Startup Professionals Musings

SEPTEMBER 15, 2018

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit. Martin Zwilling.

Research 87

Research Marketing Statistics Report 87

Tech Zulu Event

MARCH 16, 2013

It is going to be an informative night at the next Social Media Club L.A. SMCLA) event at CrossCampus , with some major heavy hitters in the B2B industry dropping social strategy secrets. Social media is all about people. And moderator, Eric Schwartzman , author of Social Marketing to the Business Customer.

Social Media 107

Social Media Media Case Study Study 107

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

MAY 6, 2023

Many entrepreneurs are so enamored with their product vision that they believe their own hype and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit. Martin Zwilling

Statistics 120

Statistics Research Report Newsletter 120

Startup Professionals Musings

JUNE 18, 2011

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 93

Social Media Media Entrepreneur Platform 93

Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit. Martin Zwilling.

Marketing 157

Marketing Statistics Research Report 157

Startup Professionals Musings

OCTOBER 23, 2022

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. They neither frequently use nor derive much satisfaction from social media, and would be classified at late adopters of new technology.

Social Media 107

Social Media Tool Google Yahoo 107

Startup Professionals Musings

OCTOBER 11, 2010

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. With social media, it is also important to identify how many people see your message as remarkable.

Social Media 84

Social Media Metrics Media Satisfaction 84

Berkonomics

NOVEMBER 9, 2017

Here’s a question to respond to a question: Would you want to throw away advertising or marketing dollars reaching people who won’t buy no matter what? If you’ve taken the steps to research your market and niche, the chances are that you’re taking your business seriously. Why Is niche marketing important? This is easy. Of course not.

Marketing 266

Marketing Resource Advertising Social Media 266

Startup Professionals Musings

JULY 22, 2019

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. In this context, content is like advertising, unless customers want to see you every day, they won’t remember anything about you.

Marketing 94

Marketing Social Media Technical Review Custom 94

Startup Professionals Musings

JANUARY 5, 2020

Customer expectations of a relationship and personalization are stretching every business today, and pervasive use and confidence in social media by customers can override all your image building and marketing messages. Of course, part of the change is that Gen Z (born after 1996) now outnumbers the Millennials (born after 1981).

Custom 133

Custom Customer Social Media Startup 133

Startup Professionals Musings

JANUARY 26, 2020

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. They neither frequently use nor derive much satisfaction from social media, and would be classified at late adopters of new technology.

Social Media 131

Social Media Startup Tool Google 131

Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Consumers are doing their own research and don’t want to engage a pushy salesperson or message. Participate in the top social media sites for maximum impact.

Marketing 76

Marketing Social Media Content Media 76

socalTECH

JANUARY 8, 2020

For an advertiser, you have to look at whether or not the message is even available to the audience. That, of course, is what you're selling to your advertisers. I got my start way back in New York at advertising agencies, on the broadcast TV and radio side, and this actually takes me back to my first love. READ MORE>>.

Media 150

Media Report Advertising Content 150

Startup Professionals Musings

NOVEMBER 27, 2021

Everyone knows that word-of-mouth advertising is an effective and important part of any small business. They are busy business people and very often this is the best time for them to concentrate on researching a new product or service. Viral marketing needs a website.

Web 139

Web Startup Sites Design 139

Startup Professionals Musings

AUGUST 22, 2014

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market-research data. Conduct your own customized market research. entrepreneur investor market research sizing startup'

Marketing 97

Marketing Entrepreneur Statistics Research 97

Startup Professionals Musings

FEBRUARY 1, 2019

Here are some key recommendations for building your branding plan: Find out who your customers are through social media. Now you can get direct contact and real insights by testing innovative messages through social media even before you rollout the product, and can tune both your message and the product.

Social Media 73

Social Media Custom Customer Mobile 73

Startup Professionals Musings

OCTOBER 3, 2012

Social media activities require professional effort and time, so beware the hidden costs. Engage your audience with social media. Social media is more than the “Big 4” of Facebook, YouTube, LinkedIn, and Twitter. There is still a place for paid advertising. Beware of no-cost and low-cost marketing.

Startup 96

Startup Social Media Content Paid Search 96

Startup Professionals Musings

AUGUST 28, 2016

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit. Martin Zwilling.

Marketing 59

Marketing Startup Statistics Research 59

Startup Professionals Musings

MARCH 8, 2019

Teixeira, based on his recent Harvard Business School research. As a startup, you need to build a large customer base quickly, as Airbnb did with social media work around oversubscribed big-city conferences. Birchbox was able to make big money only after turning off television advertising and relying heavily on social media.

Custom 73

Custom Customer Social Media Startup 73

Tech Zulu Event

DECEMBER 9, 2015

4 Use social media. As with email, social media is a practical way to keep your target customers informed of sales throughout the duration of the holidays. Take advantage of this by bringing some sentimental value to your advertising. It also provides a platform to bring a bit of personality to your brand.

Social Media 40

Social Media Entrepreneur Resource Tips 40

Startup Professionals Musings

NOVEMBER 12, 2013

Social media activities require professional effort and time, so beware the hidden costs. Engage your audience with social media. Social media is more than the “Big 4” of Facebook, YouTube, LinkedIn, and Twitter. There is still a place for paid advertising. Beware of no-cost and low-cost marketing.

Social Media 93

Social Media Content Startup Web 93

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

Startup Professionals Musings

MARCH 17, 2016

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. They neither frequently use nor derive much satisfaction from social media, and would be classified at late adopters of new technology.

Social Media 53

Social Media Tool Anthem Google 53

Startup Professionals Musings

MAY 17, 2013

Save your bucks and get notice without expensive advertising. If your startup business is on a tight budget, there are creative ways today to get customers’ attention without traditional advertising. Start with social media, blogging, and word-of-mouth. Challenging convention can open the door to competitive advantage.

Entrepreneur 117

Entrepreneur Startup Advertising Social Media 117

socalTECH

OCTOBER 3, 2019

We caught up with Soylent VP of Marketing, Andrew Thomas , to hear how the company finally decided to embrace the nameand the frequent trolling on social mediato instead emphasize the sustainable aspects of its products, as well as the new product line, with Plants, Not People. That said, it does come with a challenge.

Marketing 100

Marketing Startup Social Media Product 100

Frank Addante

MAY 18, 2016

With the platforms for storytelling rapidly increasing in VR, AR, and more apps and social media tools at our disposal, technology is now taking a front seat. Details Matter: Research shows that generalizations are more forgettable than specifics…in storytelling, details matter.

Company 40

Company Companies Advertising Startup 40

Frank Addante

MAY 18, 2016

With the platforms for storytelling rapidly increasing in VR, AR, and more apps and social media tools at our disposal, technology is now taking a front seat. Details Matter: Research shows that generalizations are more forgettable than specifics…in storytelling, details matter.

Company 40

Company Companies Advertising Startup 40

Tech Zulu Event

JULY 10, 2015

Open Bionics is a robotics company creating affordable 3D-printed bionic hands for amputees, researchers and makers. Pundit lets creators host audio Ask Me Anything (AMAs) with their Twitter network, transforming the talk radio experience for the social media age. Advertiser Optimization. 2 AI Companies.

Class 40

Class Artificial Inteligence AMA Platform 40

InfoChachkie

AUGUST 4, 2014

My research led me to Wildland Adventures, one of the pioneering companies in the ecotravel space. Then we started advertising and getting media attention. Also, advertising in print media just doesn''t have the ROI that it once did. How has this reality impacted your customer acquisition strategies?

Entrepreneur 187

Entrepreneur Startup Social Media Resource 187