Startup Professionals Musings

JUNE 4, 2021

Paid search engine ranking (PPC) is just buying advertising for your business. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). Keyword research and budget forecasting. Advertising is all about getting the most results for the least cost.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Tech Zulu Event

NOVEMBER 15, 2013

Analytics and optimization startup, FlxOne , aims to deliver insights and actions for real-time advertising by use of cloud-based infrastructure and data crunching to deliver insights and actions, making it the first platform to optimize performance automatically. Cutting edge technology. The Internet ad revenues surged to a landmark $20.1

Advertising 86

Advertising Platform Report Technology 86

Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit. Martin Zwilling.

Marketing 157

Marketing Statistics Research Report 157

socalTECH

AUGUST 8, 2014

Los Angeles-based advertising technology developer Strike Social is bolstering its board and advisory team, saying that it has named Lawrence Chu to its board of directors, and signed up Dr. Arif Ansari, a big data systems researcher at the University of Southern California, as an advisor. READ MORE>>.

Southern California 138

Southern California USC Advertising Content 138

SoCal Tech Calendar

MARCH 9, 2018

Many startups and small businesses view online advertising as an expensive, risky, and confusing undertaking. In this workshop, Alex Jewett will demystify the workings of Google Adwords and show you the simple steps to getting started with a search pay-per-click advertising campaign. See [link] (more)

TCVN 100

TCVN Startup Advertising Google 100

socalTECH

MAY 5, 2014

Pasadena-based UberMedia , the provider of mobile advertising technology, announced this morning that it has raised $8M in a funding round. Crawford is a member of the board of Lionsgate Entertainment, and previously was a portfolio manager at Capital Research and Management. READ MORE>>.

Idealab 164

Idealab Advertising Mobile Pasadena 164

L.A. Business Journal

MARCH 13, 2018

OpenX, a Pasadena-based programmatic advertising technology company, announced $172 million in 2017 revenue in a March 13 report. In addition, OpenX invested $50 million into research and development this past year.

OpenX 100

OpenX Report Pasadena Advertising 100

socalTECH

JULY 18, 2013

Los Angeles-based search marketing agency The Search Agency reports today that its research has found that Google''s cost-per-clicks on tablets has just exceeded those of desktops, for the first time. google advertising tablet desktop agency search' According to the firm, average table CPCs on Google are now 1.7 READ MORE>>.

Google 133

Google Advertising Research Report 133

socalTECH

AUGUST 21, 2009

San Diego-based FLO TV , the subsidiary of Qualcomm providing the FLO TV live mobile TV service, said this week that it has inked a deal with media measurement firm Rentrak to provide comprehensive viewership and advertising impression reporting on its viewers. Financial arrangements between the two firms were not disclosed.

Report 124

Report Research San Diego Advertising 124

socalTECH

MARCH 20, 2015

Santa Monica-based food show producer Tastemade , the venture-backed Youtube show developer, said that it has conducted a brand research study, which finds that brands that integrate into content do far better with viewers than those who use typical advertising. tastemade youtube food foodie content hollywood advertising study'

Content 100

Content Redpoint Study Santa Monica 100

Berkonomics

MAY 30, 2019

Growing weary of paid advertisements. We have grown more than a bit weary of most advertising, no matter in what form. Email readers, continue here…] How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Advertising money moves to the most rewarding media.

Case Study 120

Case Study Study Customer Custom 120

socalTECH

APRIL 16, 2015

HFC is a "high frequency cloud" computing product, a cloud computing product specifically developed for applications similar to Rubicon Project''s own online advertising exchange. rubicon project beta hfc2 cloud infrastructure launch product research' READ MORE>>.

Cloud Computing 100

Cloud Computing Product Research Advertising 100

Berkonomics

NOVEMBER 9, 2017

Here’s a question to respond to a question: Would you want to throw away advertising or marketing dollars reaching people who won’t buy no matter what? If you’ve taken the steps to research your market and niche, the chances are that you’re taking your business seriously. Why Is niche marketing important? This is easy. Of course not.

Marketing 266

Marketing Resource Advertising Social Media 266

SoCal Tech Calendar

JUNE 20, 2012

There's been a lot of excitement in the mobile advertising space lately as recent announcements from Facebook, Twitter, Google, and Apple, etc. Marketers understand this and it's now a big area for future advertising budget dollars and overall industry growth. have sparked a renewed interest in the industry. See [link] (more)

Mobile 113

Mobile Marketing Advertising Google 113

socalTECH

JANUARY 31, 2013

Will all that activity help create the next big technology, advertising, gaming, or e-commerce startup? Much of the focus is on absorbing that energy, the enthusiasm of the startup community here has created over the last few years. It's unclear.

Startup 256

Startup Commerce Santa Monica Mentor 256

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Consumers are doing their own research and don’t want to engage a pushy salesperson or message.

Customer 172

Customer Custom Marketing Social Media 172

Berkonomics

JULY 18, 2019

Or we do so with brilliant research and development, highly trained sales forces, large advertising campaigns, or secret processes. Email readers, continue here…] Sometimes we protect our core with effective branding and marketing. Using your scarce capital and other resources.

Patents 120

Patents Resource Training Advertising 120

socalTECH

MARCH 6, 2014

If it seems strange to find the inventor of Bitcoin living in the San Gabriel Valley, it''s actually not all that surprising given the area is home to one of the most prominent research universities in the United States, The California Institute of Technology ; NASA''s Jet Propulsion Laboratory ; and the original Internet incubator, Idealab.

San Gabriel 124

San Gabriel La Canada Flintridge CalTech La Canada 124

socalTECH

JANUARY 8, 2020

For an advertiser, you have to look at whether or not the message is even available to the audience. That, of course, is what you're selling to your advertisers. I got my start way back in New York at advertising agencies, on the broadcast TV and radio side, and this actually takes me back to my first love.

Media 150

Media Report Advertising Content 150

Startup Professionals Musings

DECEMBER 12, 2021

Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics." Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply.

Social Media 127

Social Media Media Metrics Satisfaction 127

socalTECH

OCTOBER 31, 2013

Alcatel-Lucent said its DMS unit develops technology for the areas of advance television, new media, digital advertising, retailing services, and health. As part of the acquisition, NantWorks has opened up a new, research and development center in Haifa, Israel.

Acquisition 147

Acquisition Mobile Advertising Research 147

Berkonomics

JUNE 30, 2012

We have grown more than a bit weary of most advertising, no matter in what form. How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Dave’s book: Positioning. And some number of readers will identify directly with the problem as their own, and be moved to act.

Case Study 212

Case Study Study Social Network Advertising 212

socalTECH

JANUARY 30, 2013

StartEngine said that the companies--who have all gone through the 90 day mentorship process at StartEngine--include the BedAbroad (international student housing marketplace); CARBON 38 (online luxury fitness destination for women; Smilu (cross-platform, multiplayer video games); WhereMyDogsAt (mobile social networking for dog owners); Ember (demand (..)

Santa Monica 178

Santa Monica Startup Activision Commerce 178

Startup Professionals Musings

OCTOBER 23, 2022

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. In his classic book, “ Digital Context 2.0: Seven Lessons in Business Strategy, Consumer Behavior, and the Internet of Things ,” David W.

Social Media 107

Social Media Tool Google Yahoo 107

Startup Professionals Musings

MARCH 23, 2013

What most people don’t realize is that, according to new research , 90% of search engine users rarely look at the paid results. Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. Keyword research and budget forecasting. Cost per click (CPC).

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

JANUARY 15, 2022

In additional to strong journalistic writing and storytelling, you need business acumen, strategic thinking and planning, and the ability to do the right research. Your Twitter and YouTube messages better match your print advertising message. Heavy texting experience is not a qualification for communicating via social media.

Social Media 126

Social Media Media Startup Platform 126

Startup Professionals Musings

SEPTEMBER 22, 2023

In the past, competitive advantage was all about economies of scale, advertising power, and service versus price. Customer service is not just handling exceptions, something that you can think about later, once the business is up and running. It’s a core process that must be up and effective when you deliver your first product or service.

Competition 99

Competition Services Startup Training 99

socalTECH

OCTOBER 29, 2012

In the case of Los Angeles-based Laffster (www.laffster.com), you apply software algorithms, science, and research to figure it all out. My background is that I was at IAC, focused on advertising solutions and advertising engagement. As we did that, the industry and research started to grow around us.

Content 230

Content News Startup Research 230

Both Sides of the Table

AUGUST 21, 2011

While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable. (1). The Impact of Mobile Phones on Advertising.

Mobile 329

Mobile Advertising Media Marketing 329

Startup Professionals Musings

AUGUST 22, 2014

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market-research data. Conduct your own customized market research. entrepreneur investor market research sizing startup'

Marketing 97

Marketing Entrepreneur Statistics Research 97

socalTECH

OCTOBER 5, 2011

One of Southern California's biggest assets are the number of world class, local universities researching and developing technology and knowledge across a large number of disciplines. There have been a couple of pieces of research on why, but one of the main reasons is lack of access to information. Adi Jaffe: It is tough.

UCLA 204

UCLA Research Tech Coast Angels Offshore 204

socalTECH

JANUARY 5, 2009

San Diego-based Brickfish, an online advertising network focused on social media, announced this monring that it has hired Becky Carroll as the firm's Director of Social Media. Carroll has also served at Peppers and Rogers Group, Hewlett Packard, and NASA/Ames Research Center. The firm is venture backed by DCM, Draper Richards L.P.,

Social Media 100

Social Media Media Draper San Diego 100

Berkonomics

AUGUST 23, 2012

Or we do so with brilliant research and development, highly trained sales forces, large advertising campaigns, or secret processes. Email readers, continue here.] Sometimes we protect our core with effective branding and marketing.

Patents 159

Patents Training Resource Advertising 159

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

Startup Professionals Musings

AUGUST 28, 2016

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit. Martin Zwilling.

Marketing 59

Marketing Startup Statistics Research 59

socalTECH

MAY 21, 2013

The consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertiser experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. We''re connecting those two parties.

Technical Review 223

Technical Review Glendale Advertising Google 223

Startup Professionals Musings

JANUARY 8, 2021

In the past, competitive advantage was all about economies of scale, advertising power, and service versus price. Customer service is not just handling exceptions, something that you can think about later, once the business is up and running. It’s a core process that must be up and effective when you deliver your first product or service.

Startup 154

Startup Training Customer Custom 154