socalTECH

JANUARY 18, 2011

The second piece, is we distribute that across search engines and social networks. On page performance of advertising on a page is linked to the context and intent of a user. If you're coming through a social network, you're most likely sharing, a different experience. The third piece, is monetizing content.

Marketing 232

Marketing Funding Content Writing 232

Startup Professionals Musings

APRIL 13, 2019

If you are selling to consumers, especially younger ones, your business won’t survive without an effective social media presence. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Make social media an integrated part of an overall strategy.

Social Media 79

Social Media Media Invest Platform 79

Startup Professionals Musings

OCTOBER 18, 2010

Factor in the fundamental shift to ‘pull’ marketing taking place across the world in media and advertising. Understand the basic tools – the social media trinity. Blogging (Wordpress), micro-blogging (Twitter), and social networks are the trinity. With social media, a key element of success is focus on the message.

Social Media 95

Social Media Media Startup Blogging 95

LATechDigest

OCTOBER 7, 2016

The many successes during Caines’s tenure at Sony included Spider-Man , The Social Network , Smurfs , and yes, even Sausage Party , which was able to take full advantage of digital channels due to its mature content. bettina welcomes you to #hollywoodinpixels honoring Hollywood's digital mktg pic.twitter.com/2Ra2OaloKs.

Hollywood 49

Hollywood Marketing Digital Hollywood Social Network 49

Startup Professionals Musings

APRIL 9, 2017

If you are selling to consumers, especially younger ones, your business won’t survive without an effective social media presence. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Make social media an integrated part of an overall strategy.

Social Media 66

Social Media Media Tips Platform 66

Tech Zulu Event

MARCH 16, 2013

(SMCLA) event at CrossCampus , with some major heavy hitters in the B2B industry dropping social strategy secrets. One that you will not want to miss if your business is selling to other businesses, and you are not sure how to utilize the power of social networks to promote your brand. work best for your businesses.

Social Media 107

Social Media Media Case Study Study 107

Tech Zulu Event

FEBRUARY 20, 2014

Second, it’s got a social following unlike most conferences. People are up talking, drinking, socializing, networking, etc. Safra Center for Ethics at Harvard University, and founder of Rootstrikers, a network of activists leading the fight against government corruption. See you at SCaLE12x this weekend!

Southern California 97

Southern California SoCal USC Conference 97

Startup Professionals Musings

SEPTEMBER 3, 2013

Broadcast sponsorships and advertising. then you may want to consider potential sponsorships or advertising opportunities with that business or venue. Groupon’s purchase of Whrrl suggests that Groupon will soon be leveraging location based social networking or "check-ins" on their popular group coupon site.

Competition 84

Competition Entertainment Advertising Social Media 84

socalTECH

MAY 11, 2009

Many people find it difficult to figure out the best course of action, so they will use an Excel spreadsheet to measure out the pros and cons, use the Internet, and ask friends, and other research. The social networking and sharing will get richer. Basically, it's going to be market research.

Research 100

Research Statistics Pepperdine Sites 100

Startup Professionals Musings

OCTOBER 2, 2013

If you are selling to consumers, especially younger ones, your business won’t survive without an effective social media presence. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Make social media an integrated part of an overall strategy.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Startup Professionals Musings

AUGUST 24, 2015

According to Urban Dictionary , hype is “a clever marketing strategy where a product is advertised as the thing everyone must have, to the point where people begin to feel they need to consume it.”

Startup 97

Startup Marketing Entrepreneur Social Network 97

Startup Professionals Musings

MARCH 8, 2017

If you are selling to consumers, especially younger ones, your business won’t survive without an effective social media presence. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Make social media an integrated part of an overall strategy.

Social Media 58

Social Media Media Platform Tool 58

Startup Professionals Musings

AUGUST 22, 2012

If you are selling to consumers, especially younger ones, your business won’t survive without an effective social media presence. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Make social media an integrated part of an overall strategy.

Social Media 95

Social Media Media Startup Platform 95

socalTECH

MARCH 1, 2012

Shortly after that, the CEO of NBCi and myself started a venture fund, invested in a handful of companies, had a couple of good exits, and then I went on to become part of the founding team at ZeroDegrees, the social networking platform focused on the jobs space. We sold that to IAC.

Southern California 245

Southern California Idealab Startup Customer 245

Both Sides of the Table

DECEMBER 19, 2011

Fred Wilson recently posted a great video on his blog with the CEO of Forrester Research, George Colony. The top line is available storage (S), the middle line represents processing power (following Moore’s law) or (P) and the bottom line is the Network (N). Social networking is peaking. Apple had a store.

Web 355

Web HTML Mobile Social Network 355

Xconomy

JULY 6, 2016

A center led by the Scripps Research Institute in San Diego will work on ways for those individuals to participate. If all goes well, the first participants could sign up in November. “We’re curious to know whether we’ll be deluged or have to work harder to get the word out,” said Collins.

Study 59

Study PMI San Diego Sample 59

Startup Professionals Musings

JUNE 18, 2011

If you are selling to consumers, especially younger ones, your business won’t survive without an effective social media presence. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Make social media an integrated part of an overall strategy.

Social Media 93

Social Media Media Entrepreneur Platform 93

Startup Professionals Musings

AUGUST 31, 2014

This is the most common model touted by Internet startups today, the so-called Facebook model, where the service is free, and the revenue comes from click-through advertising. This doesn’t work well with “nice to have” offerings, like social networks, but does work for new drugs and medical devices that solve critical health problems.

Startup 114

Startup Pricing Customer Custom 114

socalTECH

AUGUST 20, 2009

Sherry Gunther: MyMiniPeeps.com is a unique, online community for kids ages 6-13, which is both a social networking community as well as a game site. As I watched my kids' eyeballs move over, as well as looked at the research data and advertising data which saw TV's share shrinking, I started looking into new media.

Media 150

Media Tech Coast Angels Social Network Content 150

Startup Professionals Musings

MAY 23, 2013

This is the most common model touted by Internet startups today, the so-called Facebook model, where the service is free, and the revenue comes from click-through advertising. This doesn’t work well with “nice to have” offerings, like social networks, but does work for new drugs and medical devices that solve critical health problems.

Pricing 116

Pricing Product Customer Custom 116

Startup Professionals Musings

APRIL 21, 2012

This is the most common model touted by Internet startups today, the so-called Facebook model, where the service is free, and the revenue comes from click-through advertising. This doesn’t work well with “nice to have” offerings, like social networks, but does work for new drugs that solve critical health problems.

Pricing 112

Pricing Competition Customer Custom 112

Tech Zulu Event

APRIL 1, 2015

Eighty percent of these business owners serve as their own webmasters with Facebook as their primary advertising platform. With distributing flyers and buying advertisement spots on TV, the information about the brand is pushed and the relationship is mainly one-way with the company rallying for popularity.

Guide 40

Guide Social Media Content Advertising 40

socalTECH

JUNE 30, 2010

In her process of creating that video component, through lost Fedex packages, all of the time spent to come up with the final edit, and all the research that needed to be done, she determined that there seemed to be a real need for a collaborative place where people could come together and create conent.

Journal 187

Journal USC News Startup 187

Startup Professionals Musings

DECEMBER 26, 2010

This is the most common model touted by Internet startups today, the so-called Facebook model, where the service is free, and the revenue comes from click-through advertising. This doesn’t work well with “nice to have” offerings, like social networks, but does work for new drugs that solve critical health problems.

Pricing 98

Pricing Product Startup Competition 98

Startup Professionals Musings

AUGUST 13, 2012

Data from accredited market research groups like Forrester or Gartner is required for credibility. Many people seem to use the social network advertising model for revenue, but forget it assumes at least 100M users and $50M investment. This is how you will make money, who pays you, and gross margins.

Competition 113

Competition Metrics Startup Invest 113

Startup Professionals Musings

MAY 13, 2011

Data from accredited market research groups like Forrester or Gartner is required for credibility. Many people seem to use the social network advertising model for revenue, but forget it assumes at least 100M users and $50M investment. This is how you will make money, who pays you, and gross margins.

Competition 116

Competition Metrics Startup Sales 116

SoCal Delicious

AUGUST 28, 2012

Social media. Social networking. Social games. MYTH 4: Research institutions are stronger in NorCal. Arguably the greatest research and development nexus in the United States rests in the area spanning San Diego to Los Angeles. Advertise on VentureBeat. Streaming media. Streaming video. Smartphones.

Southern California 57

Southern California PHP Technical Review Orange County 57

Tech Zulu Event

APRIL 15, 2012

So far, I’ve covered how to decide which type of app you’re looking to create and how to use your market research to decide what features you want your app to have. Sally Jennings is looking for a new check-in experience, one that allows her to notify all of her social networks at the same time.

Marketing 84

Marketing Screening Social Network Startup 84

Jason Nazar

JUNE 18, 2009

It should be the next generation content/ entertainment portal that leverages millions of user profiles to more accurately provide data to advertisers on what is appealing to specific demographics. I’m not friends with most of the people that are connected to me on social networks. Kill the “friends” concept. Fuel Micro Jobs.

Development Team Review 76

Development Team Review Content Sites eHow 76

Tech Zulu Event

FEBRUARY 17, 2016

While running my family wine business , I used Twitter’s search for market research and to find new customers. As the value for users decreased, it naturally decreased the ROI for advertisers and their clients too.The CPM on Twitter was very high and still remains one of the highest today. The value of tweeting was decreasing.

Platform 40

Platform Startup News Content 40

Startup Professionals Musings

APRIL 22, 2010

Data from accredited market research groups like Forrester or Gartner is required for credibility. Many people seem to use the social network advertising model for revenue, but forget it requires at least 100M users and $50M investment. This is how you will make money, who pays you, and gross margins.

Invest 74

Invest Tips Competition Metrics 74

AeA Los Angeles Council

JULY 7, 2008

The National Science Foundation mainly funds professors to do research. The National Institutes of Health in total represent effectively the largest teaching hospital in the country; their research is innovative, but little trickles down to children in their community. And what is the Department of Education doing?

Education 45

Education Technical Review Research Web 2.0 45

Tech Zulu Event

APRIL 15, 2012

So far, I’ve covered how to decide which type of app you’re looking to create and how to use your market research to decide what features you want your app to have. Sally Jennings is looking for a new check-in experience, one that allows her to notify all of her social networks at the same time.

Marketing 53

Marketing Screening Social Network Email 53

socalTECH

FEBRUARY 25, 2009

We do no advertising on that part of the site, and make sure it is fair and balanced. The big picture, is we are providing a site that combines social networking with products, to create a whole new niche--social product networking. We own all of the expert product reviews, which are unbiased.

Startup 100

Startup Sites Los Angeles Product 100

SoCal Delicious

JANUARY 20, 2010

On CBS MoneyWatch: Why Debit Cards Are Dangerous BNET Business Network: BNET TechRepublic ZDNet ZDNet Members login Newsletters Site Assistance RSS Feeds Home News & Blogs Videos White Papers Downloads Reviews Popular Enterprise Web 2.0 This is the same with competing activity streams in various social networks.

Web 29

Web Technical Review Web 2.0 Social Media 29

Tech Zulu Event

MARCH 25, 2014

James Citron – Outspoken , pioneering the combination of mobile messaging and advertisements. Anima Sarah Lavoy – Connect , Geo locational convenience for your social networks. Susan Etlinger – Altimeter , research and consulting company for business disruption.

Entertainment 99

Entertainment Google Entrepreneur Course 99

Tech Zulu Event

JANUARY 12, 2010

As an undergradudate, Leila authored background papers for the World Bank's Development Research Group and Ashoka on equity and social rights. Leila is a recipient of the Rainer Arnhold and TEDIndia Fellowships, and serves on the San Francisco board of the Social Enterprise Institute. . . Rick Heitzmann.

Twiistup 40

Twiistup Riot Games UCLA Media 40