socalTECH

JUNE 12, 2014

In a demonstration of the power of targeting in a world of ubiquitous computing power, Santa Monica-based ad startup GumGum is powering a new advertising campaign which is able to target ads based on hair color shown in photos. GumGum offers up in-image photo advertising technology, which slides in ads in photographs and images.

Technology 147

Technology Slides Santa Monica Help 147

socalTECH

MARCH 27, 2012

Looking to attract more consumers interested in learning more about technology, Santa Monica-based eHow , the online how-to site run by Demand Media, said today that it has launched a new Tech Channel as part of the site. RadioShack is heavily represented on the channel as an advertiser and sponsor. READ MORE>>.

eHow 180

eHow Technology Santa Monica Demand 180

socalTECH

AUGUST 11, 2021

Santa Monica-based contextual advertising technology developer GumGum says it has acquired JustPremium, a rich media and video ad marketplace in Europe. Financial terms of the acquisition were not announced. JustPremium is based in Amsterdam, and has approximately 150 employees.

Santa Monica 113

Santa Monica Advertising Acquisition Media 113

socalTECH

SEPTEMBER 17, 2013

DogVacay.com, the fastest-growing, Santa Monica startup, passionate about using technology to build a community where dog lovers can connect with one another to find and provide safe, convenient and affordable services to care for their best friend. startup technology employment jobs' TigerText Inc. READ MORE>>.

Dollar Shave Club 147

Dollar Shave Club SoCalTech Technology Santa Monica 147

socalTECH

AUGUST 27, 2014

The surge of technology, advertising, and media companies flocking to Silicon Beach has meant a huge win for real estate investors, particularly in Playa Vista, according to a report today. real estate investment playa vista west angeles realestate technology media growth jobs' READ MORE>>.

Santa Monica 213

Santa Monica Los Angeles Advertising Media 213

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APRIL 5, 2019

Santa Monica-based GumGum , which develops artificial intelligence and vision recognition software being applied to advertising analytics, said on Thursday that it is spinning out a new company, which will develop AI technologies for the dental industry. READ MORE>>.

Artificial Inteligence 113

Artificial Inteligence Startup Santa Monica Advertising 113

socalTECH

APRIL 2, 2014

Santa Monica-based The Rubicon Project , the online advertising technology and exchange operator founded by Frank Addante, surged in its IPO on Wednesday morning, trading up roughly 34% in morning trading. rubicon project advertising merger exchange exit technology rubi' Rubicon--which priced at $15.00

Clearstone 187

Clearstone Santa Monica Advertising News 187

socalTECH

DECEMBER 16, 2019

Santa Monica-based VideoAmp , the advertising technology startup which is backed by Raine Group, Ankona Capital, Mediaocean, and RTL Group, has partnered with cable and set top box and DVR provider TiVo , to bolster VideoAmp's TV Viewership data pool. households.

Santa Monica 100

Santa Monica Screening Advertising Capital 100

socalTECH

MAY 25, 2016

Santa Monica-based image advertising technology developer GumGum is in a deal, which will bring its in-image ads to publications In Touch Weekly, Life&Style, J-14, Closer Weekly, Woman�s World, Twist, and M Magazine, according to the company. The deal is part of an expanded partnership with publisher Bauer Xcel Media.

Santa Monica 133

Santa Monica Advertising Content Media 133

socalTECH

JUNE 27, 2014

Santa Monica-based Spanish language media company Entravision Communications --which owns television, radio, and online media focused on the Latino market--said earlier this week that it has acquired online advertising company Pulpo Media. pulpo media entravision merger acquisition television radio online advertising siemer'

Media 173

Media Santa Monica Advertising Acquisition 173

socalTECH

AUGUST 13, 2018

Santa Monica-based GumGum Sports , which helps advertising agencies measure the media value of sponsorships of sporting events using computer vision technology, has agreed to provide media valuation for the Maui Jim Maui Invitational, being held later this year.

Santa Monica 113

Santa Monica Social Media Media Advertising 113

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JULY 17, 2019

Santa Monica-based GumGum Sports , which uses computer vision technology to analyze the value of sponsorship of sporting events, says that the recent matches at the World Cup, featuring the U.S. Women's National Team, was a lost opportunity for the tournament. Women's National Team matches.

Artificial Inteligence 133

Artificial Inteligence Screening Santa Monica .Net 133

socalTECH

DECEMBER 7, 2016

Santa Monica-based The Mobile Majority , the mobile advertising technology developer led by Rob Emrich, says it has acquired Gimbal , the Qualcomm spinout focused on mobile engagement and location intelligence in the retail market. Financial details of the acquisition were not announced.

Mobile 100

Mobile Santa Monica Advertising Acquisition 100

socalTECH

APRIL 16, 2009

Pasadena-based OpenX Technologies , a provider of ad serving software for web publishers, announced this morning that the firm has launched a new, advertising marketplace it is calling OpenX Market. OpenX Technologies is venture backed by Accel Partners, Index Ventures and O'Reilly AlphaTech Ventures. READ MORE>>.

OpenX 100

OpenX Advertising Santa Monica Pasadena 100

socalTECH

MAY 3, 2016

Santa Monica-based marketing and advertising technology developer GumGum has named a new VP today, saying it has named Sirious Wadia as its Vice President of Social Strategy. GumGum also develops technology for in-image advertising. READ MORE>>.

Santa Monica 100

Santa Monica Advertising Content Sales 100

socalTECH

NOVEMBER 19, 2013

We''re proud to announce the Socaltech 50 , our list of the 50, up-and-coming people in Southern California''s technology ecosystem. James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising). Ryan Hudson , Honey (Pasadena, apps).

Southern California 279

Southern California SoCalTech Dollar Shave Club Santa Monica 279

socalTECH

JULY 9, 2019

Santa Monica-based MomentFeed , which develops software that helps national brands keep information on their stores up to date across mapping and mobile services, has named Nick Hedges as CEO of the company, MomentFeed said this morning. Hedges also previously has served at Bain & Company, Accenture.com, and Ogilvy & Mather.

Draper 124

Draper Southern California Santa Monica Social Media 124

socalTECH

AUGUST 22, 2014

We spoke with Jonathan about the company and where it fits into the advertising market. That strategy seems to be quite effective for our advertisers. Jonathan David: Our focus is primarily working with advertisers to drive a response of some kind, with a focus on providing the best possible returns on ad spend at scale.

Advertising 230

Advertising Santa Monica Startup Media 230

socalTECH

APRIL 9, 2014

Santa Monica-based advertising technology provider Convertro said this morning that it has expanded into Europe and the Middle East. Convertro develops software which helps companies attribute business to their various advertising efforts, so that they can better optimize where to spend their advertising money.

Santa Monica 138

Santa Monica Advertising Sales Technology 138

socalTECH

MARCH 3, 2016

Santa Monica-based rich media advertising technology developer Jetpack is expanding in New York, saying this week that it has opened up a new office New York City, and hired a new VP in the location. Carlin was most recently Director of Sales at Sizmek, and also has served at Innovid and VIdeology. READ MORE>>.

Buzznet 100

Buzznet Santa Monica Advertising Media 100

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SEPTEMBER 7, 2018

Santa Monica-based GumGum Sports , the arm of GumGum which develops technology to measure the social media value of sponsorships for sports teams, says it has just signed the NHL's Columbus Blue Jackets as a new customer. Financial details of the win were not announced. READ MORE>>.

Social Media 100

Social Media Santa Monica Advertising Media 100

socalTECH

JUNE 27, 2013

Santa Monica-based Gradient X , the programmatic mobile advertising startup backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, Walter Kortschak (Summit Capital), and Mark Suster, said today that it has exited its beta. READ MORE>>.

GRP Partners 168

GRP Partners OpenX Santa Monica Advertising 168

socalTECH

JUNE 20, 2016

Santa Monica-based MGID , a provider of native advertising software and a native advertising network, said last week that it has launched a new, anti-ad blocking product. The company said its new technology allows publishers to trigger warnings and bypasses blocking attempts by software ad blockers.

Product 124

Product Software Review Santa Monica Technical Review 124

socalTECH

FEBRUARY 26, 2014

Santa Monica-based Demand Media said this morning that it has linked up with Healthline , a provider of health information and technology, in a digital advertising partnership. demand media healthline health healthy advertising online livestrong' Financial details of the deal were not disclosed. READ MORE>>.

Demand 124

Demand Media Santa Monica Advertising 124

socalTECH

JULY 16, 2020

Santa Monica-based MomentFeed , which develops software to help multi-location brands manage their reviews, location listings, and much more, says it has rolled out a new product. MomentFeed is led by technology veteran Nick Hedges, who was previously CEO and President of Velocify. READ MORE>>.

Software Review 154

Software Review Santa Monica Technical Review Pricing 154

socalTECH

FEBRUARY 20, 2014

Santa Monica-based NearWoo , the provider of mobile advertising software for local businesses, announced this morning that it has signed up twenty partners which it says provide advertising marketing and marketing services to small businesses. nearwoo marketing local advertising mobile partnerships partners'

Marketing 147

Marketing Santa Monica Advertising Mobile 147

socalTECH

JULY 22, 2014

El Segundo-based Pk4 Media , which develops adveriting technology, said this morning that it has acquired Santa Monica-based Prosperio , a developer of a programmatic direct platform for the display and video ad market. pk4media prosperio launchpadlad programmatic advertising merger acquisitoin platform marketing software'

El Segundo 138

El Segundo Media Santa Monica Platform 138

socalTECH

OCTOBER 5, 2009

Santa Monica-based Rubicon Project , the online ad network optimization firm headed by Frank Addante, is planning a major technology upgrade Wednesday. According to a note sent to its publishers, the firm is unveiling a technology it is calling REVV for Publishers Wednesday. READ MORE>>.

Technology 138

Technology Santa Monica Advertising Web 138

socalTECH

JULY 6, 2011

In a sign that demand for employees from Southern California technology firms is on the rise, two, separate announcements Wednesday from local companies indicates that hiring demand at local companies is up, and companies are again scrambling to fill positions.

Southern California 160

Southern California Westlake Village MyLife Technology 160

socalTECH

NOVEMBER 20, 2012

Santa Monica-based Rubicon Project , the online advertising exchange operator, is powering female content network Glam Media , Glam Media said Tuesday. Glam Media said it is using REVV Connect, Rubicon Project's real time advertising trading platform as part of an invite-only, premium ad marketplace. READ MORE>>.

Media 145

Media Santa Monica Advertising Content 145

socalTECH

JANUARY 23, 2014

Santa Monica-based Gravity , the real-time, personalization software developer led by Amit Kapur, has been acquired by AOL , in a deal worth $83M, plus $7.7M According to AOL, it will use Gravity''s technology to create more engaging, relevant, and valuable experiences for its consumers, advertisers and publisher partners.

Redpoint 164

Redpoint Santa Monica Advertising Content 164

socalTECH

AUGUST 7, 2014

Santa Monica-based Retention Science , the marketing software technology maker led by Jerry Jao, has snagged $7M in a Series A funding, according to the company. retargeting advertising analytics software capital venture science retention' The new funding was led by Upfront Ventures, and also included. READ MORE>>.

Dollar Shave Club 159

Dollar Shave Club Legalzoom Santa Monica Advertising 159

socalTECH

APRIL 2, 2014

Santa Monica-based The Rubicon Project , which develops ad optimization technology and operates a related online advertising exchange, closed up 33.60% at $20.04 All three exits will help bolster Southern California''s reputation as a technology startup hotbed. and Mayfield.

Southern California 153

Southern California Clearstone Santa Monica Acquisition 153

socalTECH

OCTOBER 2, 2013

Santa Monica-based VIRURL said this morning that it has renamed itself Revenue.com , after acquiring the domain name. The company--which provides native advertising technology--said the new name "fully conveys" its company''s mission. revenuecom advertising native rename virurl revenue' READ MORE>>.

Santa Monica 113

Santa Monica Advertising Technical Review Content 113

socalTECH

SEPTEMBER 19, 2013

Santa Monica-based social analytics software developer MomentFeed announced this week that it has been accepted into the Facebook Preferred Marketing Developer (PMD) Program, Facebook''s program for linking with companies who develop technologies in the advertising, page management, social integration, and tool areas for the social networking site. (..)

Develop 183

Develop Development Marketing Santa Monica 183

socalTECH

FEBRUARY 1, 2013

Santa Monica-based Gravity , the developer of real-time personalization software headed by former MySpace COO Amit Kapur, is making a big push today with the launch of a new set of free APIs for publishers. The new API effort extends Gravity's technology into use in mobile applications, tablet apps, in addition to the web.

Content 168

Content GRP Partners Redpoint Santa Monica 168

socalTECH

JANUARY 17, 2012

Santa Monica-based Convertro , the venture backed, advertising analytics and optimization firm run by Jeff Zwelling, said today that it has hired Armen Avedissian as its Chief Operating Officer. Convertro's offers up technology to track marketing conversions, helping companies to optimize their marketing efforts to drive sales.

MyLife 205

MyLife eHarmony Santa Monica Advertising 205