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Nativo Selected By New Publishers

socalTECH

Los Angeles-based native advertising automation software developer Nativo reported Wednesday that it has been selected by five different publishers to power native advertising programs for their sites. nativo publishing advertising automation software fodors techtarget justin choi' READ MORE>>.

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SteelHouse Countersues Criteo Over Click Fraud

socalTECH

Los Angeles-based advertising software developer SteelHouse said this morning that it has sued French retargeting firm Criteo , claiming false advertising, intentional interference with contract, intentional interference with prospective economic advantage and unfair competition. READ MORE>>.

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Beachfront Expands Into Mobile Ad Serving

socalTECH

Video publishing software developer Beachfront Media is expanding into the mobile ad market today, saying that it has launched a new platform called Beachfront.io , which will help developers monetize their mobile apps with video advertising. beachfront builder advertising mobile development software'

Mobile 145
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Generative AI – The End of Empty Textboxes

TechEmpower

It means wasted advertising spend and lost goodwill. Applying that solution to our job matching site made perfect sense. That’s why we’re planning on building most of our sites this way in the future. That’s why we’re planning on building most of our sites this way in the future.

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MomentFeed Links Into Facebook's Preferred Marketing Developer Program

socalTECH

Santa Monica-based social analytics software developer MomentFeed announced this week that it has been accepted into the Facebook Preferred Marketing Developer (PMD) Program, Facebook''s program for linking with companies who develop technologies in the advertising, page management, social integration, and tool areas for the social networking site.

Develop 183
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Beachfront Media Rolls Out Mobile SDKs

socalTECH

Beachfront said the SDK includes a video player, video management tools, video analytics, and video advertising tools. Beachfront Media has been shifting into providing video software tools since last year , taking the tools it developed for its consumer facing site Mefeedia, and making them available to other software developers.

Mobile 171
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Eight Repeat Entrepreneurs To Watch In SoCal

socalTECH

Rumored to be prepping for an IPO, just inked a deal to launch a new beauty and fashion site with Tyra Banks. They've acquired CAPTCHA security tools originally developed by Vidoop, and looking to market that technology to e-commerce web sites, social networking sites, and others looking to reduce spam and fraud.