socalTECH

OCTOBER 26, 2017

As more and more revelations of abuse of advertising systems at Google and Facebook by Kremlin-linked advertisers continue to surface--Venice, California-based Snapchat has managed to keep itself free of "fake news" using a secret weapon: humans.

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Snapchat News Venice Google 124

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JUNE 16, 2014

Venice-based Snapchat said late last week that it has settled with the state of Maryland, over issues with how the company advertised its services. According to the state attorney general, Snapchat had misled consumers that its snaps were only temporary and would disappear after being viewed by recipients. READ MORE>>.

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Snapchat Venice Advertising Services 147

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MAY 7, 2015

Venice-based Snapchat --which has been including Snapchat branded QR-codes in its apps since January--said this week that it has rolled out a new program that allows users to personalize their own Snapcodes, with downloadable vector files and branding guidelines. READ MORE>>.

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Snapchat Venice Advertising Marketing 100

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FEBRUARY 2, 2017

the parent firm behind Snapchat , has joined up with R/GA Marketing --which helps run the Dodgers Accelerator in Los Angeles--to launched a new startup accelerator, the R/GA Marketing Tech Venture Studio with IPG. Venice, California-based Snap Inc. , READ MORE>>.

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Snapchat Startup Venice Advertising 100

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FEBRUARY 26, 2016

Venice-based Snapchat might be the darling of the technology startup scene, but there are at least three, privately held startups--and maybe, more--in Southern California who recently passed $100M in revenues, according to a look through recent announcements. READ MORE>>.

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Snapchat Southern California OpenX SoCal 100

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SEPTEMBER 7, 2016

A report, published by eMarketer on Tuesday, says that Venice, California-based Snapchat will earn an estimated $1 billion in ad revenues next year. The report predicted that Snapchat will represent 2 percent of social network ad dollars in the US next year. READ MORE>>.

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Snapchat Report Social Network Venice 100

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JUNE 19, 2017

Venice, California-based Snap , the parent company of Snapchat, and Time Warner announced on Monday that the two are in a $100M deal, where the two will collaborate on both content and advertising. The two also said Time Warner will purchase advertising for HBO, Turner, and Warner Bros. on Snapchat over the next two years.

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Content Snapchat Venice Advertising 138

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NOVEMBER 30, 2016

Venice-based Snapchat will be rolling out a new, 3D interactive lens for the service, as part of a tie in to the upcoming film Underworld: Blood Wars. The lens uses Snapchat's augemented reality features to place users into a 3D augmented world based on Underworld's vampire theme. Screen Gems is part of Sony Pictures Entertainment.

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Snapchat Screening Venice Entertainment 100

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MARCH 1, 2016

Venice, California-based Snapchat has hired on Facebook executive Sriram Krishnan, who had headed up Facebook's ad network for the last few years, according to a report on Monday. Krishnan ran Facebook's Audience Network, its effort to sell display and video ad space on Facebook apps. READ MORE>>.

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Snapchat Venice Networking Report 100

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AUGUST 5, 2019

According to a report from CNBC , a new Chief Business Officer--Jeremi Gorman--has completely changed Snap's advertising business. Snapchat is expectedf to generate $1.36 What's behind the turnaround in the online ad business of Venice-based Snap ?

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Report Snapchat Venice .Net 113

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NOVEMBER 3, 2017

Venice-based Snap , the parent company of Snapchat , has reportedly acquired programmatic advertising startup Metamarkets , according to unconfirmed reports. Those reports place the transaction value of the buy at less than $100M. Metamarkets is based in San Francisco. Neither Snap nor Metamarkets have yet announced any acquisition.

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Report Snapchat Venice Advertising 113

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MARCH 26, 2018

Venice, California-based Snap , the parent firm of Snapchat , has quietly acquired a 3D gaming engine developer based in the UK, according to a report. According to the report, Snap acquired PlayCanvas, a developer of 3D game design software, last May. No details on the acquisition have been announced by either of the companies.

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Snapchat Venice Startup Report 138

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JUNE 10, 2014

Fast growing, mobile advertising startup Airpush , which has quietly grown to nearly $100M in revenues, has something probably no other startup has in the office: a hot tub. Airpush says it now has over 5,000 active advertisers, and is seeing more than 4 billion monthly impressions, and is running on more than 120,000 mobile apps.

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Venice Advertising Snapchat Mobile 178

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JANUARY 10, 2017

the parent company of Snapchat , said on Tuesday that it has not established a new international headquarters in London--despite media reports. The company said it has "one HQ, in Venice", and the changes in London simply involved billing advertising revenue in the UK through a UK entity. Venice, California-based Snap, Inc. ,

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Venice Snapchat Advertising Report 100

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OCTOBER 20, 2021

Los Angeles-based Snap said on Tuesday that it is launching a new, augmented reality advertising studio, which it is calling Arcadia. The new studio--which is not based in Arcadia, California, despite the name--will provide a team of experts focused on mobile augmented reality (AR) advertising for its brand and agency partners.

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Arcadia Advertising Los Angeles Mobile 202

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OCTOBER 23, 2018

The award appears to be one of the fastest resolution of a challenge in recent years; a significant number of prior challenges have gone unawarded when teams did not meet all of the requirements.

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Snapchat Venice Advertising Los Angeles 133

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MAY 4, 2017

According to MomentFeed, it has added a new native ad platform to the product, allowing brands to manage native ad campaigns across Facebook, Instagram, and Snapchat. The company said the enhancements include the ability to executive targeted, local Snap Ads and Geofilters on Snapchat. READ MORE>>.

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Media Snapchat Tool Santa Monica 113

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DECEMBER 20, 2016

Venice-based Snap , the parent firm of Snapchat, has acquired San Francisco-based ad technology developer Flite , according to reports this morning. According to recode, the acquisition is an "acquihire", and Snap is using the buy to help bring in new ad technology talent, rather than any software developed by Flite.

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Report Venice Snapchat Software Development 100

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DECEMBER 11, 2018

Right now, when people are communicating using Facebook, Snapchat, Twitter, and others, those businesses are principally using display advertising and sponsored listings to monetize those users. It's almost like native advertising, which recognizes an article mention is a hotel and turning it into a link.

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San Diego Social Media Commerce Snapchat 159

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MAY 14, 2015

Famebit said the deal will help it automate short form, video content creation on Vine, Snapchat, and Instagram. Santa Monica-based Famebit , the Youtube influencer marketplace led by David Kierzzkowski, has acquired short form, video marketing company Refame , the two announced this morning. Financial details of the buy were not disclosed.

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Santa Monica Snapchat Acquisition Content 100

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MAY 12, 2017

On the flip side of that, we're working with advertisers, reaching young or predominately young, high engaged audiences with their products, through branded content and other strategies, to help those advertisers reach and engage this audience. It's pretty broad. How did you start the company? He was perfect to go into this.

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Media Content Platform Artificial Inteligence 177

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OCTOBER 24, 2018

According to the company, it has named Jeremi Gorman, former Head of Global Advertising Sales for Amazon as its new Chief Business Officer, and also named Jared Grusd, previously CEO of The Huffington Post, as Chief Strategy Officer of the company. Grusd had also served at Spotify, Google, and Oath.

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Venice Google Advertising Sales 113

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MARCH 29, 2018

The cuts this time apparently came from the advertising side of Snap, and follows a big layoff of engineers in February. Venice-based Snap has cut another 100 of its employees , according to reports on Thursday, as it continues to trim its workforce. READ MORE>>.

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Report Layoffs Venice Advertising 100

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JULY 23, 2013

No, not Snapchat--it''s Tinder --a mobile app and service which lets users rate people nearby them, and if the feeling is mutual, connect them. We are not looking at traditional advertising or subscription models at this point. What''s one of the hottest, fastest growing mobile apps out there out of a Southern California startup?

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Mobile Southern California News Snapchat 245

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DECEMBER 23, 2016

This year's fest has expanded to included panels on how to grow your startup internationally, maintain your company culture, manage developers in multiple countries, and reach mainstream audiences using TV advertising combined with digital. Some grow nationally and internationally, and get huge valuations like Snapchat, and some IPO.

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Marina Del Rey Dollar Shave Club Beverly Hills Startup 100

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MARCH 10, 2017

They want to advertise on Facebook and Instagram, and they want to see what they can do with Waze, Snapchat, and Yelp. Our clients are telling us that, because our platform is based on their location, there are so many other things they want to do to engage with consumers.

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Google Paid Search Mobile Activity 127

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AUGUST 17, 2020

If you're a big influencer, you might get paid by a brand, but every day, people are providing word-of-mouth advertising, posting about their favorite things. The reason for this business, is folks are always going on social media to recommend products to their friends, but they're not making any money from it.

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Help Commerce Platform Orange County 113