socalTECH

DECEMBER 10, 2013

Santa Monica-based SHIFT , which develops real time, online advertising and marketing tools, announced this morning that it has raised $6M in a Series B funding round. shift real time marketing tools online advertising venture capital europe international' SHIFT said it has now raised $14M in funding. READ MORE>>.

Tool 174

Tool Marketing Santa Monica Advertising 174

socalTECH

DECEMBER 18, 2014

Los Angeles-based Factual said Wednesday that it has rolled out two new tools, one aimed at geofencing of data, and another for audience targeting. factual geofencing targeting marketing advertising tools' READ MORE>>.

Tool 153

Tool Examples Advertising Los Angeles 153

socalTECH

JUNE 17, 2014

Los Angeles-based Revee , a developer of content analytics software used to help publishers understand their page yield on advertising, has raised $1M in a seed funding round. revee venture capital seed content analytics publishing publisher advertising' Source of that seed funding was not announced. READ MORE>>.

Tool 164

Tool Seed Funding Advertising Venture Capital 164

socalTECH

MARCH 8, 2013

UberMedia , the Pasadena-based startup developing third party, Twitter clients and other mobile apps, said yesterday that it has launched a new mobile ad campaign product called Appvertise.

Advertising 138

Advertising CPC Tool Idealab 138

socalTECH

JULY 8, 2013

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

Advertising 253

Advertising Mobile OpenX Software Review 253

socalTECH

AUGUST 27, 2015

Santa Monica-based GumGum , the developer of digital advertising and marketing tools which tie advertising into online photographs and visual content, has rolled out a new social media analysis tool. Pricing on the new tool was not announced. GumGum is led by Ophir Tanz. READ MORE>>.

Social Media 100

Social Media Tool Media Santa Monica 100

socalTECH

JUNE 5, 2014

Pasadena-based UberMedia , which develops mobile advertising technology, is looking to connect mobile ads with television advertising with a new, targeting tool. ubermedia television advertising targeting mobile media' Pricing on the new product was not announced by the company. READ MORE>>.

Tool 147

Tool Advertising Mobile Screening 147

socalTECH

SEPTEMBER 22, 2020

El Segundo-based Wpromote , which provides digital marketing services, says it has launched a new tool, to help marketers track creative ad trends.

El Segundo 113

El Segundo Tool Tips Marketing 113

socalTECH

JULY 11, 2013

Two, Los Angeles online advertising firms have linked up in a technology deal today. The two companies said that OpenX will provide United Online Media Group with its full monetization platform, including its real-time-bidding, ad network, direct sale, and other tools. READ MORE>>.

OpenX 153

OpenX Advertising Woodland Hills Technology 153

socalTECH

OCTOBER 4, 2013

Los Angeles-based Triton Digital , a provider of audio advertising and streaming technology to music streaming and online radio services, has launched a new product, aimed at helping audio publishers create targeted, niche digital audio stations. triton digital streaming audio advertising' READ MORE>>.

Tool 147

Tool Advertising Los Angeles Platform 147

socalTECH

NOVEMBER 4, 2010

Irvine-based Specific Media , which operates an Internet advertising network, said today that it is one of the first memebers of the IAB to adopt a new "Advertising Options Icon", a new tool to provide web surfers with information about what data is being collected about them by advertisers. READ MORE>>.

Advertising 160

Advertising Media Electronic Arts Journal 160

socalTECH

FEBRUARY 24, 2015

The company said the tool not only lists ads on its own properties, but also delivers those ads to Google, Bing, and Yahoo. Pricing on the new tool was not announced. local business small advertising search' The new product includes both technology and consultants to help business owners with hands-on support. READ MORE>>.

Advertising 100

Advertising Product Yahoo Tool 100

socalTECH

OCTOBER 16, 2008

Los Angeles-based magnify360, a provider of web page optimization tools, has lauched a new product for optimizing Google AdWords advertising, the firm announced today. Los Angeles-based magnify360, a provider of web page optimization tools, has lauched a new product for optimizing Google AdWords advertising, the firm announced today.

Advertising 100

Advertising Tool Yahoo Google 100

socalTECH

JANUARY 13, 2014

Retention Science , the developer of big data marketing and analytics tools, has rolled out a new product focused on online retailers. marketing bigdata analytics ecommerce advertising segmenting science retention' Pricing on the new product was not announced. READ MORE>>.

Tool 153

Tool Advertising Los Angeles Pricing 153

socalTECH

AUGUST 10, 2012

Rubicon's advertising network and tools are used by web publishers to optimize the return on their online advertising, by automatically steering ad space to the best ad network for their site. Internet audience, or more than 212 million visitors, which surpasses Google's Ad Network reach by more than 6 million visitors.

Advertising 147

Advertising Google Report Networking 147

socalTECH

AUGUST 9, 2013

What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why. But, there are no big tools out there to see what is going on.

Advertising 153

Advertising Startup CTO Coach Study 153

socalTECH

JANUARY 11, 2010

Santa Barbara-based Impact Radius , a new firm which includes a number of the founders of Commission Junction, said today that it has launched a new, multi-channel performance advertising company. The firm said those tools will include software for tracking advertising, negotiating online, distribution advertising creative, and more.

Advertising 162

Advertising Santa Barbara Tool Media 162

socalTECH

MARCH 30, 2010

Burstly is developing mobile advertising tools for the Apple iPhone and Google Android platforms, which allows application developers to manage and optimize their advertising inventory. As part of the investment, Burstly said that it is opening up access to its advertising tools and exiting beta for its product.

Tool 157

Tool Mobile GRP Partners Advertising 157

socalTECH

JULY 19, 2010

Altadena-based Perfect Market , the Idealab startup which develops software which helps traditional publishers monetize their archival and current content, said today that it has unveiled a new tool it is calling The Vault. Pricing on the new tool was not released.

Content 199

Content Tool Search Engine Optimization Altadena 199

socalTECH

AUGUST 21, 2020

The company said the new tool integrates with the open source Prebid offering, allowing such features as configuration management and a/b testing capabilities. Pricing on the new tool was not announced. OpenX develops software for online publishers, helping them to manage online advertising on their properties. READ MORE>>.

OpenX 113

OpenX Product Advertising Tool 113

socalTECH

MAY 11, 2017

Los Angeles-based advertising technology tools developer Social Reality has rebranded itself as SRAX , the company said on thursday. The company said the new branding "is designed to reflect the breadth and depth of the advertising technology company's tools offered to digital marketers and content owners."

Advertising 124

Advertising Tool Los Angeles Design 124

socalTECH

MAY 22, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. Sign up today, and you'll get the chance to use the latest Microsoft design, development, and productivity tools for up to three years. They include: Sponsors. Technology.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

FEBRUARY 15, 2018

Los Angeles-based GumGum , the image recognition, computer vision, and advertising technology developer, has rolled out a new service called GumGum Sports Scoreboard , a new tool which helps benchmark and analyze media value generated from NBA team-owned social media accounts. READ MORE>>.

Social Media 124

Social Media Media Advertising Tool 124

socalTECH

AUGUST 4, 2021

Los Angeles-based Ryff, a developer of brand integration and advertising tools, has raised $11.7M in a funding round for its efforts, according to the company's investors. The funding round was led by Audent Global Asset Management, and also included Vulcan and Mac Ventures. Ryff is led by founder and CEO Roy Taylor.

Content 113

Content Los Angeles Advertising Equity 113

socalTECH

OCTOBER 16, 2014

According to the company, it has launched its Mobile Rich Media Ad Platform, a product which helps advertisers maximize their mobile ad dollars, with tools for ad authoring, a creative library, and analytics engine. Pricing on the new tool was not announced. server advertising technology display network mobile spreeify'

Mobile 218

Mobile Product OpenX Yahoo 218

socalTECH

JANUARY 30, 2020

Santa Monica-based GumGum Sports , which develops advertising analytics tools, has named Dominic Zuccarini as its SVP of Sales, according to the company.

Sales 113

Sales Artificial Inteligence Santa Monica Advertising 113

socalTECH

OCTOBER 16, 2017

Los Angeles- and South San Francisco-based Unity Influence , a developer of influencer advertising software, has raised $1M in funding, according to the company. Unity Influence is using machine learning and artificial intelligence tools to connect advertisers with "micro-influencers". Source of the funding was not announced.

Artificial Inteligence 127

Artificial Inteligence IP Marketing Advertising 127

socalTECH

SEPTEMBER 26, 2017

Los Angeles-based OpenX has acquired Mezzobit and PubNation , two companies in the programmatic advertising space, the company said on Monday. According to OpenX, it plans to integrate Mezzobit and PubNation's tools into its platform. Financial details of those acquisition were not announced by the company. READ MORE>>.

OpenX 124

OpenX Company Companies Tool 124

socalTECH

JULY 23, 2020

Los Angeles-based NOM , a developer of tools to ensure that advertisement for brands reach the right YouTube, video and social audiences, said on Thursday that it has named Brian Atwood as its CEO. Atwood previously served at Zefr, dataxu, iHeart Radio and AOL, and was a member of the board at the Mobile Marketing Association (MMA).

Artificial Inteligence 113

Artificial Inteligence Advertising Los Angeles Tool 113

socalTECH

JUNE 23, 2017

Los Angeles-based audio advertising technology developer ,a href="[link] Digital said today that it has rolled out a new, "supply side platform" (SSP) aimed at the online audio market. Triton said its new tool is already being used by publishers such as CBS RADIO, PRISA Radio and Talpa Radio. READ MORE>>.

Platform 124

Platform Advertising Demand Los Angeles 124

socalTECH

MAY 14, 2013

Video publishing software developer Beachfront Media is expanding into the mobile ad market today, saying that it has launched a new platform called Beachfront.io , which will help developers monetize their mobile apps with video advertising. beachfront builder advertising mobile development software' READ MORE>>.

Mobile 145

Mobile Burbank Advertising Tool 145

socalTECH

NOVEMBER 11, 2009

socalTECH is a media sponsor of the LAVA Special Event: Meet the VCs on November 17th. This program provides education about the capital raising process, perspectives on the current market and useful tools and insights into the current state of the venture capital business. Tags: sponsor advertisement.

LAVA 133

LAVA Southern California SoCalTech Education 133

socalTECH

NOVEMBER 22, 2013

The company--which been powering the polling software behind such sites as ESPN, ABC News, Fox News, Los Angeles Times, and Warner Bros Television--said the updated poll publishing and management tool adds such features as geographical mapping of polls, ability to split polls by demographic, customize the layout and design of polls, and much more.

Software 198

Software Tech Coast Angels Mission Ventures News 198

socalTECH

JUNE 28, 2013

William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. What is CampaignEQ?

Advertising 203

Advertising CPC Tool Startup 203

socalTECH

MAY 9, 2019

Los Angeles-based Pearl , the machine learning startup which was spun out of advertising AI software startup GumGum , has raised $11M in a funding round, which came from Craft Ventures, as well as un-named strategic investors.

Artificial Inteligence 124

Artificial Inteligence Yammer Tool Advertising 124

socalTECH

JUNE 20, 2013

Online advertising exchange The Rubicon Project is ramping up its efforts to battle botnets and other non-human traffic for advertisers, saying Thursday that it has launched new tools and programs to protect its platform. rubicon project online advertising exchange realtime botnet security marketplace market'

Advertising 140

Advertising Tool Platform Marketing 140

socalTECH

JANUARY 10, 2013

Online advertising firm YieldMetrics said Thursday morning that it has raised $1.7M YieldMetrics tool is aimed at publishers, advertisers, and advertising technology providers, to provide better analytics on advertisers. The firm's founders as Gabe Gottlieb and Tom Lorimor. READ MORE>>.

Bertelsmann 174

Bertelsmann GRP Partners Advertising Tool 174