socalTECH

NOVEMBER 11, 2009

socalTECH is a media sponsor of the LAVA Special Event: Meet the VCs on November 17th. This program provides education about the capital raising process, perspectives on the current market and useful tools and insights into the current state of the venture capital business. Register for the event at the LAVA web site today!

LAVA 133

LAVA Southern California SoCalTech Education 133

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SEPTEMBER 23, 2013

ReachLocal said its new ReachEdge product includes a website, lead management software, and mobile application specifically aimed at converting web site visitors into leads and customers for companies. Pricing on the new tool was not announced. reachlocal marketing software leads management launch advertising saas' READ MORE>>.

ReachLocal 147

ReachLocal Woodland Hills Software Marketing 147

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JUNE 12, 2013

According to CampaignEQ--founded by former Beachmint execs William Belk and Dirk McGregor--its new cloud-based, web and mobile affiliate tracking platform is aimed at offering up better mobile attribution and optimization. campaigneq startup affiliate tracking mobile advertising marketing beachmint' READ MORE>>.

Mobile 249

Mobile Marketing Santa Monica Advertising 249

socalTECH

FEBRUARY 1, 2013

The firm's tools allow web publishers to recommend content to users, while also inserting "sponsored stories" in those recommendations from advertisers. The new API effort extends Gravity's technology into use in mobile applications, tablet apps, in addition to the web. in a Series B funding round in October.

Content 168

Content GRP Partners Redpoint Santa Monica 168

socalTECH

APRIL 8, 2014

Frequency said the new tool let users create and program channels, manage in-stream video advertising, and get detailed analytics on videos across all of its apps. Frequency provides apps on the iPhone, iPad, Amazon Fire TV, the web, and smart televisions, helping publishers to publish their content across all of those platforms.

Services 138

Services Content Advertising Web 138

socalTECH

JANUARY 12, 2010

San Diego-based Covario , a developer of search advertising and web site optimization software and services, said today that it has acquired Netconcepts, LLC , a website search engine optimization firm based in Madison, Wisconsin. Covario said the buy will strengthen the firm's position providing SEO solutions to large advertisers.

Search Engine Optimization 157

Search Engine Optimization SEO San Diego Advertising 157

socalTECH

SEPTEMBER 10, 2010

Los Angeles-based Demand Media , the online media site run by Richard Rosenblatt, said Friday that it has updated its eHow web site, the firm's questions and answers site. Demand said that it has created a "crisp, clean" design update, and also added new content channels, a new video series, and social tools to the site. READ MORE>>.

eHow 182

eHow Demand Media Sites 182

socalTECH

MAY 19, 2009

Santa Monica-based Business.com , which provides online directories for B2B purchasing, announced today that the firm has launched a new tool to help advertisers access pay-per-click metrics on the site. Tags: business.com online advertising guide analytics. Business.com is now owned by R.H. Donnelley back in 2007. READ MORE>>.

Santa Monica 100

Santa Monica Metrics Guide Advertising 100

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JANUARY 26, 2009

Irvine-based Skweezer, which operates a mobile advertising network and tools to translate web pages to mobile format, is reporting today that the firm saw its first quarter of profitability in Q4. Skweezer's advertising product also works with non-mobile web sites. Tags: mobile advertising skweezer.

Advertising 100

Advertising Mobile Web Sites 100

socalTECH

OCTOBER 8, 2010

Los Angeles-based GumGum , which helps web publishers license celebrity and other photos, has rolled out a new Image Toolbar feature for the firm's service, the firm said today. Tags: paparrazi photography photo celebrity internet advertising toolbar image gumgum. GumGum's photos include clickable ads embedded within those images.

GRP Partners 150

GRP Partners Internet Brands Advertising Class 150

socalTECH

JUNE 8, 2009

Woodland Hills-based FatTail , a developer of software tools for publishers to manage their advertising sales efforts, said over the weekend that the firm has launched a new product, PageGage RAFT, which will allow publishers automatically buy search traffic. Pricing on the new tool was not released.

Woodland Hills 100

Woodland Hills Outsource Development Services Advertising 100

socalTECH

DECEMBER 11, 2008

Mediaplex, the technology division of online advertising firm ValueClick, has ventured into the behavioral targeting arena, with a new product, the firm said yesterday. The division of Westlake Village-based ValueClick said that its new product will allow advertisers to segment their qualified customers, based on prior activity on the web.

Westlake Village 100

Westlake Village Advertising Web Examples 100

socalTECH

MARCH 21, 2013

How is the changing demographic of web visitors changing how local companies operate? Domeyer recently told us how mobile visitors to the web are dramatically changing how Oversee looks at the market, and are pushing the firm to invest more in technology to adapt to mobile users. It's not strictly cost-per-click ads anymore.

Mobile 224

Mobile CTO Hire CPC Web 224

socalTECH

OCTOBER 4, 2012

You've got a great idea for a web video series, but how do you learn about how to make that happen, to get distribution, and monetize that video? Los Angeles-based CreatorUp (www.creatorup.com) wants to help aspiring online video producers with an online web education series. Michael Tringe: We are an online web series school.

Web 187

Web Content Startup Education 187

socalTECH

MAY 6, 2011

Los Angeles-based MashOn , a firm providing web-based personalization and brand marketing services, has raised $620,000 in a funding round, according to a regulatory filing by the firm Friday. MashOn develops web software, e-commerce tools, plus digital agency to clients; the firm says its has a team of 25 professionals.

Commerce 153

Commerce Web Los Angeles Tool 153

socalTECH

FEBRUARY 24, 2009

Woodland Hills-based Gumiyo , which develops tools for enabling mobile web sites, has scored a new customer. According to accounting and advisory firm CNM LLP, it has partnered with Gumiyo to deliver collateral, advertisements, business cards, and other media via SMS from its web sites.

Woodland Hills 100

Woodland Hills Customer Custom Southern California 100

socalTECH

JANUARY 9, 2013

Chromatik has developed web and iPad applications which let musicians upload, record, annotate, and share their sheet music; record a performance; give feedback to other musicians; and much more. Earbits has created a service which lets you browse through over 200 stations of streaming audio, advertising free.

Southern California 254

Southern California Startup Sherman Oaks Venice 254

socalTECH

APRIL 1, 2010

You have advertising networks and mediation players, but you don't really have an ad management platform like ours. We're very similar to OpenX, from the standpoint of ad management tools, in that we also have built in a marketplace and also allow you to go direct to advertisers. Our space is pretty young. READ MORE>>.

Startup 164

Startup Platform Advertising GRP Partners 164

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FEBRUARY 5, 2013

READ MORE>>.

Class 168

Class Startup Web Design Mentor 168

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JULY 7, 2010

Getting lots of notice--and controversy--at Demand Media for its use of writers to create content specifically to attract web traffic. They've acquired CAPTCHA security tools originally developed by Vidoop, and looking to market that technology to e-commerce web sites, social networking sites, and others looking to reduce spam and fraud.

Southern California 228

Southern California Entrepreneur SoCal Mahalo 228

socalTECH

OCTOBER 29, 2012

My background is that I was at IAC, focused on advertising solutions and advertising engagement. The distribution of comedic content is very unsophisticated, compared with other forms of content, who are working with more sophisticated distributors, and getting more attention, and which have better personalization and discovery tools.

Content 230

Content News Startup Research 230

socalTECH

FEBRUARY 1, 2011

Los Angeles-based Aggregage (www.aggregage.com) is looking to help aggregate the content across multiple blog publishing sites, and curate that information into specific, B2B niche vertical web sites. At that time, monetizing by advertising didn't exist, and web developers were having to hand roll those experiences. plus range.

Startup 162

Startup Content Advertising Sites 162

socalTECH

FEBRUARY 10, 2009

We have hundreds, and hundreds of web sites where their ad inventory is being managed by the product. Most tools in the market are focused on the operations side, and post sales--what happens downstream, so publishers can provide proper revenue recognition and billing numbers. People are much more willing to look at data driven tools.

Advertising 127

Advertising Startup Sales Tool 127

socalTECH

MAY 24, 2011

I actually worked in the offline business world until Web 1.0. We've also got a really interesting API and social tools, which we are going to be rolling out in the next few months. It's really been word of mouth, really viral, because we've never advertised. First, there is advertisement revenue, which is happening right now.

Social Media 241

Social Media Startup Sites Advertising 241

socalTECH

JULY 25, 2012

Edward Park: Our company, Rnddr Labs, is trying to create frictionless merch tools and products. into an empowerment tool. One of the things that motivated us is this gave us an opportunity to create an empowerment tool, which allows everyday folks to monetize and make a living off our platform. What is Insteegram about?

Startup 174

Startup Commerce Web 2.0 Screening 174

socalTECH

OCTOBER 30, 2008

Scripped (www.scripped.com) is applying the world of Web 2.0 to the business of script writing, and is looking to combine a free online tool for writing scripts with matching those scripts with content producers. Sunil Rajaraman: We provide free, web-based screenwriting software to aspiring writers and professionals in the community.

Content 138

Content Writing Software Review Hollywood 138

socalTECH

JULY 6, 2009

We recently caught up with CEO Jonno Wells to talk about the firm and its expanding network of web sites. Our products are also syndicated into newspapers and web sites around the country. We're a business that has both advertising revenues and subscription, a blend of both. First off, tell us about your network of sites?

Web 140

Web Content Mobile Sites 140

socalTECH

FEBRUARY 7, 2012

That's funding our new product, FanMix, which is a a social media tool. If you're like many people, you're having more and more public conversations, but there is no tool out there similar to Gmail which a lot of people use to organize their whole life. Ultimately, we're build tools for marketers on top of that.

Startup 242

Startup CTO Coach Blogging Social Media 242

socalTECH

JULY 1, 2014

So, why not try to leverage the curation of those audio platforms on the web, and combine it with the video? The one with Weiden & Kennedy was instrumental, because it gave us access to some of the largest brands in the world, who are already spending money advertising on all of these digital platforms. Bryce Clemmer: To an extent.

Platform 164

Platform Startup Content Sites 164

socalTECH

JUNE 30, 2010

We got lots of traction on the web, and the story was picked up in many places. We've taken the video editing process from a silo event, where someone uploads content, edits it on their computer, by themselves--to something we've exploded across the social web, which allows people to collaborate and work together on content.

Journal 187

Journal USC News Startup 187

socalTECH

OCTOBER 17, 2017

In order to bring our product to market, rather than to try go into direct selling ourselves, or trying to create a market by advertising--which we didn't have the money to do--we started cold calling Novell resellers. There are none of those resellers for Amazon Web Services or Google. That brings us to Microsoft.

Startup 113

Startup Canoga Park Email Google 113

socalTECH

SEPTEMBER 30, 2008

Advertising might be number three. Ultimately, I think we've got a pretty deep relationship with our users, and ultimately we want to get our users to pay for things as opposed to just making money from CPM advertising. Most social networking sites have a problem with having lots of pageviews, but advertising that isn't very valuable.

Yammer 133

Yammer Geni Startup Southern California 133

socalTECH

MAY 11, 2011

So I actually started a graphic design company out of college, and got lucky with the web taking off at the right time. You don't need a CD, or hardware, it's completely web based. However, I graduated in a recession, and woke up to the brutal awakening that there were no jobs for scientists with just a Bachelor's degree.

Study 252

Study Startup Design Tips 252

socalTECH

MAY 11, 2009

LetSimonDecide gives you the answer, based on your inputs, based on three tools--one is very analytical, the second more personal and intuitive and less fact based, and the third based on an overview from four different angels. There is an area on the web site, called the Simon Community, where the decisions you post are public.

Research 100

Research Statistics Pepperdine Sites 100

socalTECH

DECEMBER 19, 2011

We hired initially the Editor-in-Chief at LeapFrog, and then creating complex spidering and algorithmically generated ways to find the best games, web pages, and YouTube videos for kids. We also hired 200 teachers and parents in 25 states, so that we eventually created a library of 5 million web pages, video games, and YouTube videos.

Content 165

Content Startup Web Technical Review 165

socalTECH

OCTOBER 15, 2008

This morning, Woodland Hills-based FatTail (www.fattail.com) announced a venture round from Velocity Interactive Group for its software for managing online advertising. FatTail is solving the problem of buying and selling advertising, one I've seen as a challenge as long as I've been in the media business, which is twenty two years.

Advertising 100

Advertising Media Startup Woodland Hills 100

socalTECH

DECEMBER 21, 2012

We've developed our own proprietary development and analytics tools, which allow us to build once and distribute across all platforms, which is one of the secrets to our success. Everything we produce is free to play, and there's also an advertising component. How does this change how you approach free to play?

Platform 147

Platform Mobile Startup Develop 147