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Convertro Taps UCLA Anderson Professor For Research Effort

socalTECH

Santa Monica-based online advertising attribution technology provider Convertro --which is led by serial entrepreneur Jeff Zwelling--said today that it has added UCLA Anderson School professor Sanjog Misra as the chair of a new research committee for the company. READ MORE>>.

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United Online's Helfand Departs, Joins Auditude

socalTECH

Helfand had previously headed by advertising and partnerships for United Online's Adcurate, Netzero, Juno, Classmates, FTD and MyPoints brands. The firm was actually spawned out of a UCLA MBA business plan competition. According to Palo Alto-based Auditude this morning, Helfand has joined the company as CEO.

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Interview with Adi Jaffe, All About Addiction

socalTECH

To understand how one local company is making that transition, we talked with Los Angeles-based All About Addiction (www.allaboutaddiction.com), a company that grew out of Adi Jaffe's work at UCLA as a trained psychologist. Adi Jaffe: I'm a UCLA addiction trained psychologist, specializing in addiction. Adi Jaffe: It is tough.

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Congrats To The Spotlight: LA Tech Fall Presenting Companies at UCLA

Tech Zulu Event

This Spotlight takes place Thursday, October 27, at UCLA. As a result, the team transformed the advertising industry with the creation of the first in-image ad network. Where: UCLA Anderson School of Management, 110 Westwood Plaza, Los Angeles, CA 90095. Followed by a FREE cocktail and apps reception for all attendees.

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Keep Your Finger On The Pulse | Pulse Conference At UCLA [Discount]

Tech Zulu Event

UCLA's Anderson School of Management would like to invite you to Their inaugural PULSE Entertainment & Sports Conference.

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MySpace Inks Ad Deal With Auditude, MTV Networks

socalTECH

Los Angeles-based social networking site and online video advertising firm Auditude announced this morning that the two companies have partnered with MTV Networks to insert ads into user uploaded videos on MySpace. According to the firms, MySpace is using technology from Auditude to identify professional videos and insert video advertising.

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Online and Mobile Video

SoCal Tech Calendar

The UCLA Anderson School of Management and the German American Business Association (GABA), invite you to an exciting panel discussion with top digital media executives and venture capitalists followed by a reception at the UCLA Faculty Center. Tuesday, June 30, 2009 -- Online and Mobile Video. See [link].

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