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Santa Monica-based online advertising attribution technology provider Convertro --which is led by serial entrepreneur Jeff Zwelling--said today that it has added UCLA Anderson School professor Sanjog Misra as the chair of a new research committee for the company. READ MORE>>.
Helfand had previously headed by advertising and partnerships for United Online's Adcurate, Netzero, Juno, Classmates, FTD and MyPoints brands. The firm was actually spawned out of a UCLA MBA business plan competition. According to Palo Alto-based Auditude this morning, Helfand has joined the company as CEO.
To understand how one local company is making that transition, we talked with Los Angeles-based All About Addiction (www.allaboutaddiction.com), a company that grew out of Adi Jaffe's work at UCLA as a trained psychologist. Adi Jaffe: I'm a UCLA addiction trained psychologist, specializing in addiction. Adi Jaffe: It is tough.
This Spotlight takes place Thursday, October 27, at UCLA. As a result, the team transformed the advertising industry with the creation of the first in-image ad network. Where: UCLA Anderson School of Management, 110 Westwood Plaza, Los Angeles, CA 90095. Followed by a FREE cocktail and apps reception for all attendees.
Los Angeles-based social networking site and online video advertising firm Auditude announced this morning that the two companies have partnered with MTV Networks to insert ads into user uploaded videos on MySpace. According to the firms, MySpace is using technology from Auditude to identify professional videos and insert video advertising.
The UCLA Anderson School of Management and the German American Business Association (GABA), invite you to an exciting panel discussion with top digital media executives and venture capitalists followed by a reception at the UCLA Faculty Center. Tuesday, June 30, 2009 -- Online and Mobile Video. See [link].
That includes Notre Dame, Oregon, UCLA, and others. For example, we're the official mobile app of UCLA, even though behind the scenes is actually Hopscotch. We have what is called a mult-dimensional, segmentation engine, that helps them understand their fans on the platform, and provide advertisers with specifics.
We have world-class universities like Caltech, UCLA, USC and more. Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. It is the second largest city in the country with (18 million inhabitants) (vs. million in SF Bay Area ).
It's my belief that many marketers still measure in layers -- they might look at how direct mail, or search, or display, or TV, or brand advertising, or their sales force performs, in a certain swim lane. Advertisers are known for their creative focus, not focus on analytics.
Brian has a deep background in programming and also a law degree from UCLA. For all of the online advertising out there, there are few places you can advertise against a stated interest, which we think is the most valuable signal of all. Instead, what we'll be doing is building an advertising marketplace on stated intention.
Los Angeles is an amazing place, and we have fashion, e-commerce, advertising, games, media, entertainment companies which I think make Los Angeles a phenomenal place. We've been able to get a bunch of applications already through word of moth, from talks at different classes, and most recently at the UCLA Business School.
The Startup UCLA Accelerator Is About Entrepreneurship Not Investment Returns. Next → Later today, the Startup UCLA accelerator will have its inaugural demo day. UCLA doesn’t aim to make a financial return. Being in its inaugural class, Startup UCLA is still sorting through its own identity and business model issues.
Advertisers. Tech Coast Angels Fast Pitch - February 24th - UCLA. Stubbs Alderton Markiles, LLP (www.biztechlaw.com). Technology. Yarnell Design (www.masonyarnell.com/tech). Brilliant web and iPhone app design. Fast Pitch Los Angeles is one of the best start up networking events of the year.
Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). Does advertising work in the social networking world? He has been an instructor in UCLA Extension for 9 years, and is a frequent contributor to various online publications.
advertising (OMD, Ignited, Deutsch, TBWAChiatDay, engage:BDR), press (Forbes, Investor Business Daily, LA Business Journal), startups (Viddy, BeachMint, ShoeDazzle, Pose, PromoJam, PageWoo, Honest) and more. Student Pitch: UCLA, USC and other student teams will compete for prizes. Angel Pitch: Startups pitch to angel investors.
I went to UCLA, and majored in English, and then worked in Hollywood for ten years, for companies such as CAA, Paramount, and Judd Apatow. It's a great thing to have writers for clients, because they are our advertising. What are your backgrounds, and how did you decide to start WordHustler? My background, is I'm from Los Angeles.
Elizabeth Amini: My first company was in graphic design, and provide both graphics for the entertainment industry, but also buildling websites for UCLA and all kinds of places around science, astrophysics, and those types of departments. You also have a background as a scientist at JPL?
The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. He began programming courses at UCLA while in high school and went on to earn a B.S. from Carnegie Mellon University. The old media companies were resistant to change.
Starting off in Santa Monica at ROC for a fireside chat with CBS Interactive, then heading to Westwood at UCLA for Spotlight: LA Tech, and ending at NextSpace / Amplify LA in Venice for TechZulu Final Friday. This Spotlight takes place Thursday, April 25, at UCLA Korn Hall. Custom advertising deals and partnerships.
We also have a couple of grad school interns from LMU, UCLA, and elsewhere. So, advertising and targeting people who need you at the right time is the biggest problem. It took us about six to eight months to build our first version, which we launch in July. So, it''s a matter of getting in front of them at the right time.
We discuss the serendipitous circumstances that brought the founding team together (one of the most unique founder stories I’ve heard to date) and move to topics surrounding the future of digital advertising. Like Zach, he left UCLA to jump in with both feet. Focus on Value, Not Advertising. 5 Strangers, 24 Hours.
Usually, it's someone with just curiosity about the app, and the advertisers will pay several dollars for that download, only to have the user just delete the app, without having ever played it or even gotten through a tutorial. I had a programming job at UCLA at the time, working at UCLA Radiology. I was a sponge.
Facebook, mobile advertising agencies, even Pinterest and Twitter (though they’re not directly related to automotive). Anyone who’s gone IPO realizes their core business is now in advertising and their scale and targeting tools are good enough that they can compete with and exceed TV. . ” THE CAR AS A PRIVATE SPACE.
Join us tonight live at 8pm PST from UCLA Korn Hall for Digital LA’s Branded Entertainment panel right here on TechZulu. What advertisers brands are looking for: targeting demos, branding, stats. They’ll discuss how content creators and brands work together to create, develop, and market digital branded entertainment.
The recent partnership with UCLA is what initially brought Mindshare to the Westside. Advertising Culture Entertainment Events Gadgets Mindshare Mindshare LA Play Santa Monica' Campbell can custom tailor an experience around client and partner goals, and with bigger budgets from sponsorships, Mindshare can create even more epic events.
During planning of the fifth year, Scott Kilroy from the USC LUG and Lei Zhang from the UCLA LUG approached him about throwing a joint effort; pooling their talents to put together the first SCaLE. Advertising Events linux lug scale scale12x southern california linux expo' See you at SCaLE12x this weekend!
There are also others who are doing advertisements with short video. I went to UCLA Business School, and just graduated this past June. Sunil Rajaraman: We are initially targeting anyone producing a short video of any sort. We're targeting any company producing any short form video. Eventually, what we will do is provide a filter.
and also to local advertisements. The Startonomics conference at UCLA Anderson business school, hosted by DealMaker Media, was a great event for the talks as well as the networking. Lou is a friend and colleague from UCLA Anderson. Great point about how social around photos has really moved forward over the past few years.
We discuss the serendipitous circumstances that brought the founding team together (one of the most unique founder stories I’ve heard to date) and move to topics surrounding the future of digital advertising. Like Zach, he left UCLA to jump in with both feet. Focus on Value, Not Advertising. 5 Strangers, 24 Hours.
Avi Kahan: I went to UCLA where I got my JD. After that, we are going to begin advertising, both digitally and in person, and work on our Android app. Avi Kahan: I think you have to have some kind of compatibility other than looks, whether that's hiking, or sushi, or something else, something to connect you with that other person.
Many thanks to everyone who participated in last night’s Spotlight: LA Tech at UCLA’s Anderson School of Management. As a result, the team transformed the advertising industry with the creation of the first in-image ad network. If you missed it, or simply want to relive the moment, check out the rebroadcast above.
The final showoff's have been selected, so that brings the count to a total of 10 showoff's plus a wild card from the demo night at UCLA (full list of showoff's below). Quilici received a PhD in computer science from UCLA, and from 1991-1999 was a faculty member at the University of Hawaii. . Founder and senior writer for GigaOm.
Many thanks to everyone who participated in last night’s Spotlight: LA Tech at UCLA’s Anderson School of Management. As a result, the team transformed the advertising industry with the creation of the first in-image ad network. If you missed it, or simply want to relive the moment, check out the rebroadcast above.
Evening guests and judges arrived including Scott Sangster (President of LA Tech Coast Angels ), Farhad Mohit (Founder of BizRate/Shopzilla and Gri.pe ) and David Carter (Entrepreneur, Investor, Mentor, advisor at UCLA/USC/Chapman). Guests, visitors and teams mingled away enjoying appetizers and snacks along with this LASW’s 3rd keg.
Panels were based at hubs including Leadership, Branding / Advertising, Social Media, Entrepreneurs, Community and more. Congrats to That’s Suspicious Behavior (USC), the female-led team which won the grand prize in the student pitch fest with ten teams competing from USC, UCLA and Yale via 5-min presentations at CoWorks.
Graduating Magna Cum Laude with a BA in Econ/Business from UCLA and with a JD from UCLA Law, Brian Lee was a talented attorney. A SoCal native and graduate of both UCLA and USC, Richard Rosenblatt led the growth of MySpace from an unknown to a household name. Thanks to our advertisers. Brian Lee – LegalZoom, ShoeDazzle.
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