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I wanted to connect LA’s incredible entrepreneurs with the larger business community and with the resources of USC.”. The second annual USC Silicon Beach event, hosted by the four professional schools at USC, featured a pitch competition and a conference filled with informational panels and interviews.
Last night, Amazon.com jumped into the movie business, with its own, online film submission site, Amazon Studios , backed by the help of a number of notable USC Film School advisors. Despite coming from Amazon, the local involvement is heavy, with USC's School of Cinematic Arts heavily involved, as well as other local entertainment execs.
Los Angeles-based advertising technology developer Strike Social is bolstering its board and advisory team, saying that it has named Lawrence Chu to its board of directors, and signed up Dr. Arif Ansari, a big data systems researcher at the University of Southern California, as an advisor. READ MORE>>.
A study released Friday by the Center for the Digital Future, at the USC Annenberg School of Communications, finds that zero percent of Twitter users polled in the study would pay for Twitter. The study said there was a "strong negative reaction" to paying for online services, despite users also finding Internet advertising, "annoying.".
Last week, Los Angeles-based Stroome (www.stroome.com), a new startup originally spawned out of a project at the USC Annenberg School of Communications, won $200,000 in the 2010 Knight News Challenge. Tom Grasty: Essentially, we started off as a graduate school project at USC. A few months later, we won the USC New Venture Competition.
My background is that I was at IAC, focused on advertising solutions and advertising engagement. Recently, USC's film school started a comedic content major. Those investors included a company called Paradigm, which is a big talent agency, Howard Lindzon in San Diego, and up north Greylock and Adam Nash.
Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC. We have traditionally been a company heard about through word of mouth, radio advertising (now our own show) and from a Mini sighting. CTM and USC, staff of Citrix Online, TCA members, and now you!
We have world-class universities like Caltech, UCLA, USC and more. Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. But LA is not Silicon Valley and we don’t need to aspire to be so.
Los Angeles is an amazing place, and we have fashion, e-commerce, advertising, games, media, entertainment companies which I think make Los Angeles a phenomenal place. I was just judging the USC gaming hackathon. USC is producing lots of very talented game professionals, and so is UCLA. Howard Marks: Absolutely.
We also talk about creating things specifically for the web, how to distribute on the web, and how to build a revenue stream aside from advertising revenue. Michael Tringe: I went to USC film school, and graduated with a MFA in film production. I cofounded the company with a partner of mine, and we went to film school together.
During planning of the fifth year, Scott Kilroy from the USC LUG and Lei Zhang from the UCLA LUG approached him about throwing a joint effort; pooling their talents to put together the first SCaLE. Hosted at the USC Davidson Conference Center, it was initially a one-day event with just 20 speakers and two tracks.
Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). Does advertising work in the social networking world? This Panel will explore issues such as: How can companies best utilize social networking media? in Computer Science.
advertising (OMD, Ignited, Deutsch, TBWAChiatDay, engage:BDR), press (Forbes, Investor Business Daily, LA Business Journal), startups (Viddy, BeachMint, ShoeDazzle, Pose, PromoJam, PageWoo, Honest) and more. Student Pitch: UCLA, USC and other student teams will compete for prizes. Angel Pitch: Startups pitch to angel investors.
We actually wrote the business plan in a business plan class at USC. We do not want to provide that data to insurance or supplement or advertising companies who, if you think about it if your mental performance is declining, are the last people you want to see your data. Elizabeth Amini: We're privately funded by the founders.
Because advertisers have limited access to campuses, having their advertisement on a bicycle becomes less intrusive than the typical flyer and newspaper advertising. In large campuses such as USC, it’s beneficial to students to have the ability to rent bikes for for free for many reasons.
The USC Alumni Club of West Los Angeles is putting on an amazing seminar and networking event with host Sasha Strauss. They will look at why brands matter, who they matter to, how you can build them into your marketing, advertising and public relations strategies. The seminar is due to have rich content on all thing branding.
Mike Tringe earned his BA in History and Science from Harvard, and his MFA in Film Production from USC. He’s worked as an English and Film teacher at the American School of Tangier, and has also assistant taught film production at USC. Sara Akhteh received her BA in Film Theory from UCSC and her MFA from USC in Production.
There are also others who are doing advertisements with short video. Zak went to the Peter Stark Program at the USC Film School, which is a very prestigious program. Sunil Rajaraman: We are initially targeting anyone producing a short video of any sort. We're targeting any company producing any short form video.
Hours after the panelists debated the future of content distribution at the Silicon Beach @ USC conference, across campus at the Annenberg Innovation Lab a remarkable product demo was taking place by Coincident.TV. A technology that will surely revolutionize how viewers interact with content and television in the very near future.
Belkin is also here, as are digital entertainment firms Konami , ICANN , Rovi , as well as Cybercoders and USC Institute for Creative Technologies. It is housed in the Hercules Campus – the high-ceilinged, 1940s, former Hughes Aircraft HQ meticulously restored by the Ratkovich Company. YouTube is joined by the SoCal outpost for Facebook.
Usually, it's someone with just curiosity about the app, and the advertisers will pay several dollars for that download, only to have the user just delete the app, without having ever played it or even gotten through a tutorial. To a man, they tell us it's the best advertising unit they've ever seen in their life. That's number two.
As I watched my kids' eyeballs move over, as well as looked at the research data and advertising data which saw TV's share shrinking, I started looking into new media. Plus, exposure through USC led me to the Tech Coast Angels. In 2005/2006, I really saw that the trend was shifting from television to the Internet.
Thursday: Advertising and Marketing. Keynote: Jeff Cole, USC Annenberg School Center For The Digital Future. Creativity, Collaboration, & Content Distribution: An Intro to the YouTube Partner Program. 7:00-8:30pm. Invisible Children Presents: The Rescue of Joseph Kony’s Child Soldiers. Thurs 9/27. 9:00-9:30am. Thurs 9/27.
The production and marketing of the film (made from a script written by Aaron Sorkin based on the book "Accidental Billionaires" by Ben Mezrich) itself breaks new legal ground in the area of life rights, the First Amendment and Facebook's decision not to accept advertising for the film.
Mitch Kahan: I graduated from USC, the cross town rivals with Avi. After that, we are going to begin advertising, both digitally and in person, and work on our Android app. I wanted to date faster. We said what if we prearrange a date? We both really liked the idea, and started doing development and programming, and here we are today.
If you look back, the original founder, Stephan studied at the USC Foreign School of Music, so there is a long standing connection with LA. These companies have deep pockets and spend heavily on advertising. It’s a tough thing to advertise on say, Youtube since it’s not exactly a consumer product.
Evening guests and judges arrived including Scott Sangster (President of LA Tech Coast Angels ), Farhad Mohit (Founder of BizRate/Shopzilla and Gri.pe ) and David Carter (Entrepreneur, Investor, Mentor, advisor at UCLA/USC/Chapman). Guests, visitors and teams mingled away enjoying appetizers and snacks along with this LASW’s 3rd keg.
Neal Pecchenino , the founder and CEO of Boxi , while trying to advertise the brand of a company he was working for--how do you reach a lot of people with a branding campaign, affordably? Neal Pecchenino: We are the largest truck advertising company in the country. I had been at USC, at the Etnrepreneurship program.
Panels were based at hubs including Leadership, Branding / Advertising, Social Media, Entrepreneurs, Community and more. Congrats to That’s Suspicious Behavior (USC), the female-led team which won the grand prize in the student pitch fest with ten teams competing from USC, UCLA and Yale via 5-min presentations at CoWorks.
A SoCal native and graduate of both UCLA and USC, Richard Rosenblatt led the growth of MySpace from an unknown to a household name. Thanks to our advertisers. If that’s not enough, ShoeDazzle runs charity shoe programs, making the company good for your closet and the country. Richard Rosenblatt – Demand Media. Got A News Tip?
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