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Signal Sciences Adds Cloud Web Application Firewall

socalTECH

Los Angeles-based security software developer Signal Sciences , which is venture backed by Lead Edge Capital, CRV, Index Ventures, Harrison Metal and OATV, said Tuesday morning that it has rolled out a new, cloud-based Web Application Firewall (WAF) product to lits lineup.

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AWS Opens New Los Angeles Zone

socalTECH

Amazon Web Services (AWS), the cloud computing service of Amazon, has launched anew Los Angeles zone, which will give local customers and companies much faster access to the AWS cloud. READ MORE>>.

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). It encompasses your marketing strategy used to attract, engage, and retain customers by creating and sharing relevant articles, videos, podcasts, and other media.

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Rubicon Project Hails Growth, New Customers

socalTECH

Los Angeles-based Rubicon Project says today that it is one of the "fastest growing ad technology companies in history". Rubicon is venture backed by Clearstone Venture Partners, IDG Ventures, Mayfield, News Corp., Peacock Equity Fund, Stanford University, and the University of California Berkeley.

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NetDNA Connects CDN To Web Apps, Services

socalTECH

Los Angeles-based content delivery network (CDN) provider NetDNA is making it easier for web application developers to use its CDN services, saying Monday that it has launched a new service to embed web acceleration capabilities into their web services and applications. READ MORE>>.

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Vonjour: Turning Your Phone Into A Customer Support Center

socalTECH

Vonjour (www.vonjour.com), a Los Angeles startup, has developed a cloud-based customer support and phone system which, in addition to handling all of a company''s usual enterprise phone needs--also lets employers harness employee smartphones to deal with customer support issues, make calls, and interact with customers directly from a mobile app.

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Steamboat Invests in Chinese Web Analytics Firm

socalTECH

Los Angeles-based Steamboat Ventures , the venture capital arm of The Walt Disney Company, has invested in a Chinese startup which provides web, video, and search analytics, Gridsum Technology. According to Gridsum, Steamboat led its Series A. Size of the funding round was not disclosed. READ MORE>>.