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Worth Network Aims At Instagram Marketing

socalTECH

Los Angeles-based Worth Network, a new software startup, is aiming to help marketers reach more consumers via organic Instagram posts, the company said today. The company says it has built software that identifies a brand's best customers on social media and converts them to marketers by paying them to post organic Instagram stories.

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Fan Appz Launches Social Media Marketing Product

socalTECH

Los Angeles-based Fan Appz , which is headed by Jon Siegal, said today that it has launched a new social media marketing product. The firm said its Personalized Marketing Platform is aimed at brand, to help them turn their fans into customers.

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Ghost appears with new funding, marketplace to match buyers with unsold products

TechCrunch LA

Josh Kaplan and Dee Murthy, both founder and co-CEO of the Los Angeles–based company, started Ghost in 2021 after previously working together at Four Five Group, a men’s apparel business. More people are focused on the beginning of the product lifecycle; very few are focused at the end.”. That’s our vision.”.

Product 191
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Rael Raises $2.1M For Feminine Products From Thrive Market Ventures

socalTECH

Buena Park-based Rael , a developer of feminine hygiene products, has raised $2.1M The funding came from SoftBank Ventures Korea and Thrive Market Ventures. in a "pre-series A" funding, the company disclosed on Tuesday. Thrive made its very first investment in March, in organic snacks marker Square Organics. READ MORE>>.

Marketing 100
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Fan Appz Launch Social Media Marketing Product

socalTECH

Los Angeles-based Fan Appz , which is headed by Jon Siegal, said today that it has launched a new social media marketing product. The firm said its Personalized Marketing Platform is aimed at brand, to help them turn their fans into customers.

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Movio wants to make your marketing videos with generative AI

TechCrunch LA

The platform is going after marketers with a Canva-style drag-and-drop interface. Movio recently moved to Los Angeles, where Xu previously worked for six years as a Snap engineer. That’s because the startup is hoping to capture the wave of marketers who are warming up to AI tools to assist their job.

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Hiring Developers Before Product/Market Fit?

SoCal CTO

The problem is you don't yet have product/market fit, and until you do, you don't really know what to build. When product vision is truly clear, then it makes sense to execute it, and hiring follows. These companies are very early-stage and definitely have not shown product/market fit. Far from it.

CTO Hire 205