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PR Is A Passion Play That Cannot Be Outsourced

InfoChachkie

A version of this article previously appeared in the Wall Street Journal. Rather than directly explaining their value proposition with all the passion and heartfelt stridency that only an entrepreneur can deliver, they outsource this communication to a Public Relations (PR) firm. Sound crazy? Keep the Passion In-House. Thought not.

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In 15 Years From Now Half of US Universities May Be in Bankruptcy. My Surprise Discussion with @ClayChristensen

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But while universities are developing online content they are not fundamentally disrupting leaning because the method of delivery is not a new business model. But “on capital employed” encourages companies to push more off balance sheet and thus into offshore & outsourced situations.

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Can You Build Your Business on Somebody Else’s Platform?

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Many of you will know that Twitter unexpectedly cancelled it’s contract to allow DataSift to resell Twitter data to 3rd parties. This article on TechCrunch states that Twitter only gets a 20% cut on DataSift reselling its data almost making you believe this is why Twitter wants to cancel its deal. Just how much?

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8 Fundraising Deal Breakers Inexperienced Entrepreneurs Routinely Create

InfoChachkie

A version of this article previously appeared on Forbes. If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! Solution – Identify the competencies that are critical to your startup's success and develop them internally. Breaking The Deal Breakers.

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How to Make Sure Professional Services Don’t Take Over Your Software Company

Both Sides of the Table

This article originally appeared on TechCrunch. it's all in this article if you want the details]. Importantly, make sure that you retain IP rights to your custom work which needs to be part of the engagement contract. If not specified in contract you might find yourself with future litigation over IP.

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Guerilla Marketing, Brad Feld Style

InfoChachkie

This article originally appeared on Forbes HERE. If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. Brad Feld, Managing Director, Foundry Group.

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Entreprenurs Must Kick Down The Door When Opportunity Knocks

InfoChachkie

This article originally appeared on Forbes HERE. Once the tour concluded, the group returned to Ron’s office where he notified them that he would initially sign them to a development deal. If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! Ever heard of the band “Five Cool What?”

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