Both Sides of the Table
JUNE 13, 2013
This article originally appeared on Inc.com. Like most startup entrepreneurs, when I began my first company in 1999 I had no formal sales experience. But before you achieve product / market fit you’re often in “consultative sales” mode where your objective is to tease out customer needs. question in sales.
SoCal CTO
OCTOBER 6, 2011
In both cases, the answer was that the founder would go to find other ideas, turn those into paper descriptions and validate it with customers. Customer Validation 101. And that's the first response that Tristan suggests. billion dollar mistake.
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Both Sides of the Table
FEBRUARY 5, 2011
This article originally appeared on TechCrunch. Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. I had never had any sales training so everything we did for the first couple of years was instinctual. Here are mine.
Both Sides of the Table
NOVEMBER 2, 2010
This is part of a series on sales & marketing. The original post of this article on appeared on GigaOm in a more concise version here. I previously covered how early phase sales teams should be “evangelical&# and consultative in nature. More experienced sales leaders seldom compete on price.
Both Sides of the Table
JUNE 17, 2013
This article initially appeared on Inc. In my first enterprise software company we developed a methodology for sales that we called PUCCKA. Having a methodology instead of just going on random sales visits helped force a bit of rigor and honesty amongst team members about how well or not we thought we were doing. Click here.
Both Sides of the Table
OCTOBER 31, 2010
This article was originally posted in a much more concise version over GigaOm if you prefer the shorter version. This is part of my ongoing Sales & Marketing Series. The next few posts are going to talk about scaling your sales operations as you move out of the evangelical phase.
InfoChachkie
JANUARY 14, 2013
If you have your eyes and ears open, you can discover sales lessons in unexpected places, including the cable TV show, Say Yes To The Dress. If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! There are a number of solid sales techniques on display by the Say Yes team. Reality Selling.
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