Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

Social Media 103

Social Media Media Marketing Startup 103

socalTECH

JULY 29, 2010

For today's Insights and Opinions piece, we have an article from Michael Terpin of SocialRadius , who asks: Where are all the social media IPOs? Some years there is an excitement about the hot economy, more recently it's been shock and awe over the 2008-09 financial meltdown. in our Insights and Opinions section.

Social Media 159

Social Media Media San Diego Google 159

Both Sides of the Table

JANUARY 14, 2014

I’m sure you’ve heard the meme that “email is dead” – if fact if you Google it you’ll find a long list of articles that will mislead you. Social media users are over 60% more likely to check email at least four times a day than those who don’t use social media.

Email 339

Email SaaS Venture Capital Google 339

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. But don’t stop there.

Social Media 115

Social Media Media Startup Social Network 115

socalTECH

SEPTEMBER 17, 2009

For today's Insights and Opinions article, we have a piece from Tracy Olmstead Williams, of Olmstead Williams Communications, talking about the bold new world of social media: Social Media, like Global Warming, has now left doubters behind. Suddenly, like it or not, we're in command.

Social Media 133

Social Media Media Newsletter Press 133

Both Sides of the Table

MAY 4, 2013

I’m not saying that lawyers were my screening process – simply that they knew about deals early on and they had voted with their time and pocketbooks so I knew I had a degree of filtering. no, I''m not talking about SVB, Comerica, Square1 and the like. Of course I went through normal other channels of deal flow.

Startup 361

Startup Venture Capital Pricing Technical Review 361

SoCal CTO

MARCH 12, 2007

skip to main | skip to sidebar SoCal CTO Monday, March 12, 2007 MyShape Article - Analyst Misses the Point The NY Times did a piece today on MyShape, a start-up in Pasadena - Log in Your Measurements, and the Clothes May Fit. Having help narrowing choices is what its going to be about going forward.

MyShape 150

MyShape CTO Coach Southern California CTO Hire 150

socalTECH

JULY 31, 2014

For today''s Insights and Opinions section, we share an essay from Sally Falkow , founder and president of Meritus Media, a digital public relations and social media agency based in the Los Angeles-area. Social media. Wherever you go, you see and hear about it. But it was not that way 20 years ago.

Social Media 138

Social Media Southern California Media Los Angeles 138

Tech Zulu Event

JUNE 26, 2013

Since its inception into the mainstream fabric of people’s lives, social media and the concept of social networking has gone through a rather peculiar evolutionary transition. This is a way to get in touch with the people and vice versa that never existed prior to the social media revolution. In Conclusion….

Social Media 82

Social Media Entertainment Media Tool 82

Startup Professionals Musings

JULY 19, 2019

It’s time to review the classic article on HBR “ The Five Stages of Disruption Denial ,” by Grant McCracken, comparing technology adoption to Kubler-Ross’ five stages of grief: Confusion. We heard a lot of this sort of thing about Pinterest in the early days. We don't quite get it. This Twitter thing. It's just a fad. Acceptance.

Technical Review 87

Technical Review Technology Startup Social Media 87

InfoChachkie

JUNE 30, 2014

A version of this article previously appeared on Forbes. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! I suppose even the Millennial who manages Franks social media channels realized that installing a sign would be going a bit too far. There is still no signage.

Marketing 193

Marketing Software Review Product Social Media 193

Tech Zulu Event

MARCH 24, 2016

For new businesses, social media marketing may seem a bit overwhelming. Here are four steps to help you get started building a great social media presence. Construct a social media style guide. The post Social Media Brand Image Guidelines for New Businesses appeared first on TechZulu.

Social Media 40

Social Media Media Content Guide 40

Startup Professionals Musings

MAY 1, 2022

They skimp on the design of their website, procrastinate on the rollout to make sure the product is perfect, and get so excited about technology features that they forget about creating value for customers. Don’t dumb it down for social media. They will call you back. Don’t put all your faith in passion.

Marketing 141

Marketing Startup Social Media Technical Review 141

Startup Professionals Musings

SEPTEMBER 27, 2011

As of today, I will have published an article here for entrepreneurs and startups every day for the last 1001 days, since I started Startup Professionals Musings near the close of 2008. Social media is a huge resource for entrepreneurs. Sadly, too many entrepreneurs still think social media is only for play, rather than work.

Entrepreneur 96

Entrepreneur Startup Blogging Social Media 96

socalTECH

JULY 11, 2012

What does the landscape of social media marketing look like, in the wake of Salesforce.com's acquisition of Buddy Media? In the past month alone, some of the worlds largest enterprise technology companies have acquired social media marketing start-ups accumulating a total spending of close to $2.2 billion dollars.

Social Media 140

Social Media Startup Media Acquisition 140

Both Sides of the Table

SEPTEMBER 7, 2013

His article is well worth reading anyways. It an era of social media and newsreaders titles matter a lot. So I need to stand out in two areas in which I compete for attention – social media and news readers. Often you ask somebody, “Did you see that article on Google buying so and so?”

Writing 326

Writing Buzzfeed Social Media Blogging 326

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

JULY 7, 2021

I have to point out that the rest of the world looks for you online before visiting your business, finds talk about you on Yelp and social media sites, and what they see can make or break your business. Resist cancelling existing social media accounts. Be realistic about what you have control over.

Social Media 144

Social Media Media Summary Satisfaction 144

InfoChachkie

JUNE 17, 2014

A version of this article previously appeared on Forbes. It should be no surprise that this social media guru has earned over 113,000 authentic Twitter followers. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! about ''07. A Humble Guru. At the same time.

Activity 174

Activity Social Media Startup Mentor 174

Startup Professionals Musings

MARCH 19, 2022

Generalized email blasts and social media ads may be great for finding interest in your services, but these are not enough to close and maintain new clients. Just to be clear, I’m not suggesting long rambling texts about the weather, or “Hello, how are you?”

Services 121

Services Technical Review Social Media Case Study 121

TechCrunch LA

APRIL 23, 2018

Sequoia declined to comment for this article and Box Group’s David Tisch did not respond to a request for comment. “[Manufacturing] social influence.” ” That was a lie. It worked. . ” Blawko22 and Lil Miquela imposed over a gas station exterior simulating a pit stop on the road to Coachella.

Social Media 254

Social Media Los Angeles Media Geni 254

Tech.Co

OCTOBER 20, 2017

We asked him about building relationships and advice for founders needing to expand their network. When we first met, we were not thinking about starting a company or anything, rather we were just having a good time chatting and brainstorming some ideas. This is just some advice from Alejandro Rioja , CEO of Flux Ventures.

Networking 123

Networking Social Media Startup Tips 123

Both Sides of the Table

JULY 15, 2011

This article originally appeared on TechCrunch (this version is slightly different). These were good packages in the pre social media world at helping figure out who was driving your traffic. to track all of my social media sharing behavior. In the social media world that tool is awe.sm. They did not.

Social Media 292

Social Media Google Media Marketing 292

InfoChachkie

JANUARY 25, 2012

Tal Siach is a life-long serial entrepreneur who has mastered social media as a guerrilla marketing tool. free weekly Infochachkie articles! What I like about the opportunity is that…Docstoc uploaded the…document and put it on TechCrunch. You can review the original TechCrunch article HERE. The Doughboy Attacks.

Social Media 194

Social Media Media Tool Advertising 194

Startup Professionals Musings

APRIL 18, 2022

It’s time to review the classic article on HBR “ The Five Stages of Disruption Denial ,” by Grant McCracken, comparing technology adoption to Kubler-Ross’ five stages of grief: Confusion. We heard a lot of this sort of thing about Pinterest in the early days. We don't quite get it. This Twitter thing. It's just a fad. Acceptance.

Startup 89

Startup Technical Review Technology Social Media 89

Startup Professionals Musings

FEBRUARY 21, 2020

Anticipate and establish supporting social media accounts. Customers expect consistency of your brand name across all channels, so don’t pick a web site name if the comparable name is available or already taken on relevant social media. It’s easier, cheaper, and quicker to pivot at this stage rather than later.

Product 127

Product Entrepreneur Technical Advisors Technical Review 127

socalTECH

FEBRUARY 9, 2021

Talk about the market, when you say you're outside Google and Bing, explain what that means? Prior to the pandemic, about 1/3 was e-commerce. All of the supply we are accessing and selling to advertisers and agencies we are working with have high levels of intent. E-commerce has become a huge factor.

Advertising 203

Advertising Startup Google Commerce 203

TechEmpower

OCTOBER 9, 2023

So let’s summarize what we've already found to be different about searching with LLMs: What’s Different About Search with LLMs Search methods powered by LLMs stand out as transformative tools, offering businesses an edge in their information retrieval and customer engagement processes.

Generative AI 346

Generative AI Artificial Inteligence Tool Knowledge Base 346

InfoChachkie

JUNE 16, 2011

free weekly Infochachkie articles! In social media, the underlying artifact of the ecosystem is that consumers are following people. What do you think the social media ecosystem will look like in three years and what role will a fully matured Ad.ly I have been monetizing social media for six years.

Social Media 252

Social Media Platform Media Networking 252

TechCrunch LA

OCTOBER 7, 2021

Its “content arm” Entity Mag has quite interestingly gone viral on social media and has more than 1.1 That data is based not just on feedback from past and current students and student outcomes, but also other channels. Entity’s own story fits into both of those story lines.

Mentor 297

Mentor Training Startup Course 297

TechCrunch LA

OCTOBER 26, 2021

As the catalyst for this collaborative fantasy epic, these authors would post twelve initial origin stories about their fictional universe, to which they owned the copyright. Within hours, fans confronted the authors in the Discord server with their concerns about the project. An emerging tech dystopia.

Writing 196

Writing Outsource Development Technical Review Examples 196

TechCrunch LA

OCTOBER 19, 2019

Buying the Kik messaging platform adds another social media weapon to the arsenal for MediaLab and its chief executive, Michael Heyward. The flagship Whisper app let people post short bits of anonymous text and images that other folks could like or comment about. Zack Whittaker contributed reporting for this article. .

Social Network 153

Social Network Los Angeles Social Media Blogging 153

Both Sides of the Table

APRIL 21, 2013

This article originally appeared on TechCrunch. This morning I was reading my social media and came across an article that Christine Tsai had posted on Facebook. It was about the founder of Sriracha sauce, David Tran, displaced from Vietnam when the North’s communists took power. What touched me?

Entrepreneur 415

Entrepreneur Startup Pricing Product 415

Startup Professionals Musings

AUGUST 4, 2019

They skimp on the design of their website, procrastinate on the rollout to make sure the product is perfect, and get so excited about technology features that they forget about creating value for customers. Don’t dumb it down for social media. They will call you back. Don’t put all your faith in passion.

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

Media 92

Media Social Media Marketing Resource 92

Both Sides of the Table

NOVEMBER 29, 2009

He was about to be featured in a major US news magazine as one of their “hot&# picks. A positive news story means NOTHING about the core performance of your business. A good friend of mine was features on the front cover of the LA Times business section with a glowing article. Is that why you called? PR is subtle.

Venture Capital 291

Venture Capital Press News Startup 291

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 95

Media Framework Social Media Metrics 95