Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Pull marketing is less expensive than push marketing.

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Customer Custom Marketing Social Media 172

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. I also look for a commensurate portion of the plan describing the specific innovative marketing deliverables, beyond the traditional marketing items.

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Startup Professionals Musings

MAY 15, 2023

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi. The key is consistency.

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Content Customer Custom Marketing 104

Berkonomics

JUNE 18, 2020

We all know that the world of marketing has turned upside down these past years through the power of the Internet. The new power model of marketing. Marketing texts and college professors say that it takes at least seven impressions – exposures – before a person recognizes and acts upon the message.

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Marketing Social Media Advertising .Net 120

Both Sides of the Table

MARCH 8, 2010

I guess let’s file this under sales & marketing advice. I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. What should you blog about?

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Blogging Startup Writing Summary 286

Startup Professionals Musings

MARCH 29, 2021

As a business consultant, I often have to remind small business owners that their marketing needs to be more interactive, versus the traditional “ push ” model, where you broadcast your message to as many people as possible. Marketing must be everyone’s top priority. Market solutions as an experience or an event.

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Customer Custom Marketing Social Media 168

Startup Professionals Musings

JULY 24, 2015

Blogging is one of the best ways to do this and build a brand, even before you have a product or service. In this age of relationships, you, the entrepreneur, are a very important element of your new brand, and it’s never too early to start marketing the value of your expertise, insights and ideas. Let that ideal co-founder find you.

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Blogging Startup Search Engine Optimization Social Media 110

Startup Professionals Musings

FEBRUARY 19, 2023

The common reason given is that this prevents any competitor from stealing their idea and beating them to market. If there really are no competitors, then there is likely no market opportunity, or you haven’t looked yet. In my view, this paranoid approach costs them much more than the risk of being open. Marty Zwilling

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Marketing Startup Search Engine Optimization Ideas 105

Both Sides of the Table

JUNE 17, 2010

I wanted to see two things: Would the second (or sometimes even third Tweet) convert enough people to my blog to make it worth potentially annoying some people on Twitter? If your goal is to send a Tweet that converts to people to a blog post sending more than one Tweet is recommended. My conclusions. So, whaddaya think?

Blogging 289

Blogging RSS Startup News 289

Both Sides of the Table

OCTOBER 19, 2009

On December 2nd, 2006 I wrote the blog post published later in this post when I was CEO of startup Koral about my experiences in pitching VCs. After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company. My blog was wiped out.

Venture Capital 274

Venture Capital Blogging Startup Slides 274

Both Sides of the Table

APRIL 18, 2010

I’ve been using Chartbeat for over a month now to track performance of my blog and I find myself looking at Google Analytics much less these days. The next users after that is reading a blog post that I wrote nearly 9 months ago. It’s now 20 minutes later and there are still 64 people active on my blog.

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Blogging Google Screening Mahalo 287

socalTECH

SEPTEMBER 20, 2016

Los Angeles-based digital marketing agency Wpromote said on Monday that it has launched a new set of scholsrships, which will go to students interested in digital marketing. According to Wpromote, the new scholarships--which will be awarded bi-annually--will total $3,000, with the first award in December of this year. READ MORE>>.

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Marketing Blogging Writing Los Angeles 100

Both Sides of the Table

MAY 10, 2012

I recently spoke at the Blue Glass conference on the topic of marketing. I’ll write up some thoughts in a blog post format soon. I’ve been spending time looking at marketing conversion metrics at portfolio companies lately.

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Conference Marketing Metrics Writing 297

TechEmpower

AUGUST 7, 2023

Getting something to market and getting funding override any other concerns. Check out our blog post 53 Questions Developers Should Ask Innovators. Please write us at blog@techempower.com ! That’s why the CTO’s attention is on programming for the earliest stage. Is it a tiny crack, or a widening chasm? And how can you tell?

CTO Hire 260

CTO Hire Develop Development Fractional VPE 260

Startup Professionals Musings

AUGUST 22, 2020

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi. The key is consistency.

Customer 127

Customer Custom Marketing Content 127

socalTECH

SEPTEMBER 16, 2010

Lalawag , the technology-meets-gossip blog run by Sean and Laurie Percival, is shutting down, according to a post from the two Thursday afternoon. According to the Percivals, they no longer have time to properly run the blog, due to a tough job and a new baby. Tags: angeles news blog gossip percival sean laurie lalawag.

Blogging 124

Blogging Technical Review Sites Tsavo 124

TechEmpower

JULY 31, 2023

Another thing that Dave has done well is to look at the value of different marketing channels: There’s a lot of value in this presentation. Then use what you’ve learned in this blog post to decide if the numbers validate your business model, or if you need to rethink your approach. Please write us at blog@techempower.com !

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Metrics Startup Slides Technical Review 260

InfoChachkie

JULY 23, 2012

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Trada – Guerilla Marketing In Action.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Both Sides of the Table

NOVEMBER 18, 2012

According to the SEC we’re not allowed to market the fact that we’re fund raising, so I won’t. I promise you that won’t be a bit market for us. I was on the road much and I internalized much of the stress so that others didn’t have to. And so it goes again. Enough already!?! Paying I say!

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Blogging Press Entrepreneur Venture Capital 420

Startup Professionals Musings

FEBRUARY 24, 2019

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

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Marketing Invest SEM Startup 107

Both Sides of the Table

JUNE 27, 2011

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&# You need some guidelines to make decisions.

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Marketing Startup Press Technical Advisors 380

Startup Professionals Musings

JUNE 8, 2020

Highlight the problem and your concerns in industry blogs, speaking in public forums, and making yourself visible on social media and networking opportunities. Start actively blogging on your own site, as well as on industry forums. These days, winning in the crowded startup world is all about marketing.

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Ideas Tips Marketing Social Media 124

Both Sides of the Table

MAY 6, 2015

As an active investor in the Los Angeles technology market we’re always seeking to better understand the data and trends of why our market has grown so rapidly since 2009. The report on the LA Tech Market can be found on this link. It will also serve as home to our partner blogs and to our company announcements.

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Marketing Newsletter Venture Capital Blogging 150

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 96

Social Media Media Marketing Metrics 96

Tech Zulu Event

NOVEMBER 11, 2011

In this article you’ll discover how to start a blog that makes money. There are four types of blogs; written blogs, video blogs, photo blogs and a combination of these. We’ll primarily be discussing written blogs. There are two different components to make money blogging. Not really. It’s normal.

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Blogging Email Writing Sites 83

SoCal CTO

FEBRUARY 17, 2007

skip to main | skip to sidebar SoCal CTO Saturday, February 17, 2007 About this Blog Ive been thinking about doing a blog with my thoughts on technology and whats happening in the Los Angeles area technology scene for a while, but it was Ben Kuos recent start of a blog that inspired me to actually go ahead and do it. Thanks Ben.

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Blogging CTO Coach Southern California CTO Hire 150

Startup Professionals Musings

SEPTEMBER 17, 2016

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi. The key is consistency.

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Marketing Content Advertising Customer 100

SoCal Tech Calendar

SEPTEMBER 18, 2008

Wednesday, September 24, 2008 -- "How Blogging, Widgets and Streaming Video Can Make Your Marketing Efforts Take Off" TCOSC. Attention-getting websites, glamorous ad campaigns, beautiful collateral materials, intriguing blogs, plus many new technology-based tools. See [link] (more).

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Blogging Technology Council TCOSC Marketing 100

socalTECH

DECEMBER 9, 2011

Irvine-based YouMail is heading back to the Android Market, after the firm was suddenly dropped from the store Thursday in a tiff with T-Mobile. YouMail said it expects an update which will restore the firm's app to the Android Market shortly, and also outlined a few "lessons learned" about the whole experience. READ MORE>>.

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Marketing Blogging Mobile Networking 145

Technology Council

SEPTEMBER 26, 2008

Phil Becker writes: On Wednesday, September 24, I had the opportunity to moderate a truly interesting and educational dinner meeting of that Tech Council's Marketing SIG.

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Blogging Marketing Writing Education 100

socalTECH

DECEMBER 8, 2011

Irvine-based YouMail , the venture- and angel-backed startup providing an enhanced voicemail service, has just been dropped from the Android market, in a major challenge for the company.

Tech Coast Angels 140

Tech Coast Angels Marketing Technical Review Blogging 140

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

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Marketing Startup SEM SEO 379

Startup Professionals Musings

OCTOBER 24, 2018

As a long-time advisor to aspiring entrepreneurs, and a technology fan myself, I still meet dozens of techies with great solutions who assume they don’t need marketing to change the world. In fact, with today’s information overload, modern marketing is the key to raising even the most innovative solution above the crowd.

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Marketing Startup Examples Technology 97

Both Sides of the Table

JULY 23, 2013

It is simply the most important way to proactively control your career development and how the market perceives you. That was fine with me – the market is the market. That was the market. In today’s market you can prove your worth, in 1991 that was a bit harder. It is neither. She was paid 15% more.

Technical Advisors 385

Technical Advisors Marketing Startup Venture Capital 385

Startup Professionals Musings

SEPTEMBER 30, 2018

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi. The key is consistency.

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Content Marketing Advertising Customer 92

Startup Professionals Musings

OCTOBER 26, 2018

New technology markets and paradigm shifts have traditionally been bad bets when seeking investors, since these were known to take decades to develop, and cost lots of money. For example, consider how many years it took for the market to move from radio to television, or fully accept personal computers on every desktop.

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Marketing Demand Examples Social Media 92

Startup Professionals Musings

MARCH 16, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

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Marketing Funding Social Media SEM 102