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5 New Marketing Rules For Today’s Customer Generation

Startup Professionals Musings

As a business consultant, I often have to remind small business owners that their marketing needs to be more interactive, versus the traditional “ push ” model, where you broadcast your message to as many people as possible. Marketing must be everyone’s top priority. The days of big-bang long-term campaigns that never change are over.

Custom 168
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E-Commerce Startups Open Door to Endless Virtual Closet

Xconomy

Now, thanks to a growing number of e-commerce companies, the ability to share goods and services is being applied to our wardrobes through programs that offer clothing rentals for a monthly fee. Women are tired of what’s in their closets; they. Read more » Reprints | Share: UNDERWRITERS AND PARTNERS.

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How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Clicks are also a simple measure that you can get from basic link tracking packages.

Marketing 307
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9 Ways to Use Pull Marketing When Push Doesn’t Work

Startup Professionals Musings

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. Inbound marketing requires that you be where your customers are, or they won’t find you or care. The key is consistency.

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Glossier just laid off one-third of its corporate employees, mostly in tech

TechCrunch LA

The company built its own point-of-sale system and commerce APIs in-house, allowing them to deliver a “seamless” customer experience, former Glossier CTO Bryan Mahoney said in 2018. E-commerce sales typically account for 80% of Glossier’s revenue, the Business of Fashion reported last July. .

CTO Hire 197
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Even the Best Startup Solutions Need Modern Marketing

Startup Professionals Musings

As a long-time advisor to aspiring entrepreneurs, and a technology fan myself, I still meet dozens of techies with great solutions who assume they don’t need marketing to change the world. In fact, with today’s information overload, modern marketing is the key to raising even the most innovative solution above the crowd.

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5 Easy Steps to Your Own E-Commerce Startup for $100

Startup Professionals Musings

In the early days (20 years ago), most new e-commerce sites cost a million dollars to set up. Other popular tools are available at low cost, with built-in e-commerce capabilities (pay via PayPal or credit card), including FrontPage in the Microsoft Office Suite, and DreamWeaver by Adobe. The cost of entry has never been lower.