Startup Professionals Musings
NOVEMBER 12, 2021
Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your consulting business and gaining valuable online exposure. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below.
Startup Professionals Musings
MAY 15, 2023
Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. Now customers seek out people who are willing and able to add value, with expertise and insight, even before they have a product. The key is consistency.
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Both Sides of the Table
JANUARY 18, 2015
I used to love blogging. Blogging proved to be a great way to hone my ideas, have public conversations with people and as it turns out – build meaningful relationships through public dialog that spilled over into the real world. Somewhere along the way blogging changed. Fred Wilson said as much in his blog post today, too.
Both Sides of the Table
MARCH 27, 2011
By definition, you read blogs. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. People often ask me why I started blogging.
Startup Professionals Musings
SEPTEMBER 19, 2021
In fact, only 100 of the 10,000 multimillion-dollar consumer companies around the world can claim to be an “apostle brand” – one that inspires enduring trust, loyalty, and endorsement. The challenge of every startup is finding that balance between solving a real problem today, and giving customers the courage to make a leap forward.
Both Sides of the Table
JANUARY 27, 2013
6 or 7 years ago when TechCrunch was at its peak market share (they are still strong but many more tech blogs have also popped up) there was a term for getting covered there called “the TechCrunch bounce.” ” If your company was featured there (in the early days of what people called Web 2.0) Perception = reality.
Startup Professionals Musings
MARCH 29, 2021
New generations of customers respond better to the “ participative ” approach, where they get to provide input via social media and the Internet. Some call it a move from always “ hunting ” for new customers in the wild, to “gardening” or nurturing loyalty and value from the ones you already have.
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