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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

By definition, you read blogs. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. People often ask me why I started blogging.

Blogging 373
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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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Here’s What President of textPlus @Nanea Reeves Has to Say on Leadership, Mgmt, Women in Tech

Both Sides of the Table

Just back from vacation and also some work travel and want to get back to blogging so expect a few posts over the next couple weeks. Just so you know I work directly with Nanea and her arrival last year at TextPlus as President & COO has been transformational for the company. Company Organization.

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How This Startup Turned An April Fools Joke Into Customers

InfoChachkie

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. Unlike many viral marketing events, the company''s latest guerilla marketing stunt was not luck. Don''t Be Afraid To Offend (Some) Customers. Don''t Force It.

Customer 195
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The Men of Pinterest

InfoChachkie

The following guest post comes from Sean Percival, CEO of Wittlebee , a kids clothing club that sends its customers a new customized box of clothes every month, based on their children's age, color preferences and geographic location. He also recently blogged his feelings on Pinterest mania. The few, the proud, the Peen-terest.

Blogging 178
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Facebook’s Biggest Mistake?

InfoChachkie

Facebook is a big, smart company. If that's not enough, advertisers who get inbound calls from customers see much higher conversion rates and also much higher average order values from calls than they do from clicks. Photo Credit: Tech The Best , Tech blog. Photo Credit: Let's Not And Say We Did , Personal blog.

Netflix 191
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Here are 10 Tips from BuzzFeed to Make Your Content Go Viral

Both Sides of the Table

I recently had the pleasure of spending an hour with Jon Steinberg, president of Buzzfeed , a company who focuses on helping media companies make their content go viral. Offer the ability to react / comment - In the blogging world it’s clear that having a good comment system like Disqus is critical.

Buzzfeed 354