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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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Chartbeat is to Blogs as Google Analytics is to Print Newspapers

Both Sides of the Table

I’ve been using Chartbeat for over a month now to track performance of my blog and I find myself looking at Google Analytics much less these days. Chartbeat is a relatively young company and product. I’m only writing about the product because I’m passionate about it. Let’s see.

Blogging 287
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Why Titles Matter a Lot if You’re a Blogger

Both Sides of the Table

When I first started writing this blog several years ago I had less followers than you have right now. But the realist in me knew I couldn’t write daily nor could I convince you to think to check out my blog with regularity. .” In Gabe’s post he explained why TechMeme was having editors write headlines.

Writing 326
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7 Ways Your People Skills Are The Key To Your Success

Startup Professionals Musings

For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price. Even artisan-based services, like graphic design and writing good ad copy, have innovative processes and principles. You have no shelf life, so you can’t make money while you sleep.

Startup 111
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How to Get Busy People to Take Action When You Send an Email

Both Sides of the Table

On my most important ones I spend as much time figuring out what to cut out as I do putting into the writing of it. Many people write email without a “call to action” or reason they’re writing the email. Write to one person at a time. This is critical and was the reason I sat down to write this post.

Email 415
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7 Success Factors When Your People Are The Solution

Startup Professionals Musings

For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price. Even artisan-based services, like graphic design and writing good ad copy, have innovative processes and principles. You have no shelf life, so you can’t make money while you sleep.

Startup 174
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10 Key Business Founder Checks Needed Before The Plan

Startup Professionals Musings

Most business advisors I know will say that writing a business plan is the first step to starting your own business, but I believe that a better first step is to do a self-analysis of your real drivers, strengths, and assumptions before committing to this lifestyle. You can’t really succeed in life if you are not happy.