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Company Offering $10K for a 30 Day Phone Detox, Apply Now

Tech.Co

There are just five days left to enter the digital detox competition set up by Icelandic Yogurt company Siggi’s Dairy, which has pledged to give selected contestants $10,000 to spend an entire month “detoxing” without a smartphone or social media. Instead of abstaining from alcohol for a month, we challenge you to ditch your smartphone.”

Company 228
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Why Titles Matter a Lot if You’re a Blogger

Both Sides of the Table

When I first started writing this blog several years ago I had less followers than you have right now. But the realist in me knew I couldn’t write daily nor could I convince you to think to check out my blog with regularity. It’s how we inform ourselves these days. And so it should be. Headlines matter.

Writing 326
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Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

On December 2nd, 2006 I wrote the blog post published later in this post when I was CEO of startup Koral about my experiences in pitching VCs. After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company. My blog was wiped out.

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6 Essential Elements For Kickstarting Your Business

Startup Professionals Musings

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. If you want to connect with customers, put aside your writing formalities. Then write it down. They are a shortcut that can put you far ahead of your competition.

Content 146
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Why Venture Capital is So Much More Compelling Now

Both Sides of the Table

It’s not hard to find people willing to write the narrative that “venture capital is not an asset class” or “venture capital has performed terribly.” I wrote about this in a blog post last year titled “ It’s Morning in VC ” but I never made the full deck available until now.

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Why Your Marketing Campaign Sucks

Both Sides of the Table

.” Here’s what I mean … Let’s start with what it takes for a journalist to want to write a story. Do I have an “angle” from which to write the story (first company to do X, company does biggest X, consumer behavior is doing X)? That chart has information on it. I am a VC. I hand out money.

Marketing 389
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How to use PR Firms at Startups

Both Sides of the Table

Obviously you should have somebody that helps you research journalists, gets you meetings, pitches stories, helps prep you for interviews & helps make sure your writing is cogent. You need somebody who is helping push out information on what is up-and-coming in the company. In a startup this is a mistake.

Startup 349