Tech Zulu Event

MAY 19, 2016

While social media can be a powerful way for businesses to interact with audiences, there are many costly mistakes that can be made in this area. Many mistakes, of course, never reach the media but they can still harm the bottom line of your business. If you’re on social media, sooner or later you will be attacked.

Social Media 56

Social Media Media Entrepreneur Content 56

Both Sides of the Table

MARCH 8, 2010

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286

Blogging Startup Writing Summary 286

socalTECH

JUNE 14, 2013

However, DogVacay , the Santa Monica-based startup which offers up an online service to help connect dog owners with people to watch their pets, has a secret weapon -- cute dog and puppy photos. kennel boarding media social dogvacay photos cute' Does it work? READ MORE>>.

Customer 216

Customer Custom Santa Monica Social Media 216

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

AUGUST 29, 2015

With the advent of social media and the pervasive move to smartphones, even customers who still prefer to purchase in brick-and-mortar stores have dramatically changed their shopping habits. If you refuse to play by their rules, they have the power to easily find alternatives, and actively pull other potential customers away.

Customer 103

Customer Custom Marketing Social Media 103

Startup Professionals Musings

AUGUST 15, 2022

Virtual living: the rise and growing dominance of social media. This gives rise to the personalization and customization that we all want. Analytics will soon drive nearly all business decisions for any company that wants to remain relevant to its customers. Crowdsource: putting your audience to work beyond customers.

Startup 126

Startup Social Media Entertainment Metrics 126

Startup Professionals Musings

APRIL 21, 2013

I can attest from experience that publishing a regular blog to properly showcase your offering, even before you have it, is a most cost effective approach in time and money. For blogging to work, you need to do it consistently and frequently, at least once a week, or the value evaporates. Cultivate early customers.

Blogging 104

Blogging Product Startup Writing 104

Startup Professionals Musings

SEPTEMBER 16, 2023

They helped create over 5 million new businesses in 2022, a forty percent increase over the previous year. Building a minimum viable product, with customer validation. Establishing your brand with interactive social media. The cost of social media done well is low.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

socalTECH

AUGUST 30, 2012

and co-founder Sean Percival is a MySpace vet and a familiar face in Southern California's social media circles. We caught up with Sean to learn more about the acquisition, and how the buy of Cottonseed is one of the things helping the firm break into the closed and protective clothing industry. How did it come about?

Acquisition 167

Acquisition Help Social Media Startup 167

Startup Professionals Musings

JANUARY 16, 2023

If your business is to be a thought leader in the social media world, you need a system of grading how much influence you have online, much like the original Klout score, as explained in the classic book on this subject, “ Klout Matters ,” by Gina Carr and Terry Brock. Allocate some time to spend on social media.

Social Media 94

Social Media Media Ideas Writing 94

Startup Professionals Musings

FEBRUARY 1, 2012

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. Before you start spending money and time being a user, you need to understand how it can help you and your business. Not having a social media policy.

Social Media 93

Social Media Media Startup Tips 93

socalTECH

SEPTEMBER 5, 2012

Hollywood-based social media research company Fizziology said this morning that it has launched a new, U.K. research arm, which will help provide customers with tracking of online conversations in that country.

Social Media 124

Social Media Hollywood Entertainment Blogging 124

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

Social Media 104

Social Media Media Marketing Social Network 104

Startup Professionals Musings

OCTOBER 4, 2010

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. Before you start spending money and time being a user, you need to understand how it can help you and your business. Not having a social media policy.

Social Media 85

Social Media Media Startup Content 85

Startup Professionals Musings

OCTOBER 30, 2020

To help you focus, I have prioritized the following list of success principles, too often overlooked by otherwise smart people, blinded by dollar signs, who jump in before they consider the consequences and alternatives: Find a unique niche you love which adds real value. Collaborate with customers to tune your solution.

Outsource Development 154

Outsource Development Social Media Software Review Customer 154

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

Social Media 88

Social Media Media Marketing Startup 88

Startup Professionals Musings

JULY 7, 2021

I have to point out that the rest of the world looks for you online before visiting your business, finds talk about you on Yelp and social media sites, and what they see can make or break your business. Every customer or outside concern should be taken seriously as an opportunity to improve. They can help you to remove emotion.

Social Media 144

Social Media Media Summary Satisfaction 144

Startup Professionals Musings

SEPTEMBER 19, 2021

One of the reasons it’s so tough is that the rules are constantly changing on what it takes to win over customers, as customer attitudes and cultures change, and competitors continually strive to “raise the bar” on product and support. Existing customers can’t envision a new concept, or new behaviors.

Company 152

Company Companies Startup Customer 152

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. Yet, as a business consultant, I still find many of you business leaders relying primarily on your technology, word-of-mouth , or location to attract necessary customers.

Marketing 133

Marketing Customer Custom Outsource Development 133

Startup Professionals Musings

NOVEMBER 28, 2020

Building a minimum viable product, with customer validation. Establishing your brand with interactive social media. Building your public image and presence should start even before product development, through your website, logo, and blogging. The cost of social media done well is low.

Tips 161

Tips Startup Social Media News 161

Startup Professionals Musings

NOVEMBER 29, 2010

I can attest from experience that publishing a regular blog to properly showcase your offering, even before you have it, is a most cost effective approach in time and money. Feedback from your blog will tell you quickly whether anyone agrees with your assessment, and whether you have a customer base waiting.

Blogging 93

Blogging Invest Startup Writing 93

Startup Professionals Musings

FEBRUARY 16, 2018

The market is changing so fast these days, and if you are not planning a solution today for tomorrow’s customers, you may be setting yourself up for failure and don’t even realize it. There are many free generalized tools, including Google Trends , which can be used to track customer behavior in looking for things that don’t exist yet.

Customer 57

Customer Custom Technical Review Software Review 57

Tech Zulu Event

NOVEMBER 11, 2011

In this article you’ll discover how to start a blog that makes money. There are four types of blogs; written blogs, video blogs, photo blogs and a combination of these. We’ll primarily be discussing written blogs. There are two different components to make money blogging. Let’s discuss. Not really.

Blogging 83

Blogging Email Writing Sites 83

Startup Professionals Musings

MARCH 19, 2022

Yet the value of real relationships, as with consumer customers, has become critical to your business services growth and success. In my experience, the good news is that everyone is becoming more and more comfortable with relationships via the new media and technology. Maximize online referrals and positive service reviews.

Services 121

Services Technical Review Social Media Case Study 121

SoCal CTO

MARCH 22, 2007

skip to main | skip to sidebar SoCal CTO Thursday, March 22, 2007 Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups Ive been participating in a Yahoo Group that are users of LinkedIn and who are Bloggers: [link] Its an interesting group of folks from diverse backgrounds. Maybe this meme will help.

Blogging 150

Blogging CTO Coach CTO Hire Southern California 150

Startup Professionals Musings

FEBRUARY 21, 2020

Many of the entrepreneurs I advise or invest with spend considerable time on the Internet, keeping up with technology, customers, and competitors, but very few feel the need for an early personal presence. Anticipate and establish supporting social media accounts. Consistently review and respond to relevant online feedback.

Product 127

Product Entrepreneur Technical Advisors Technical Review 127

Startup Professionals Musings

MAY 15, 2013

Customer service has always been reactionary, meaning someone has to wake up and answer website email requests. That’s just not savvy enough to hold today’s fickle, less loyal, and ready to jump customer. This exemplary customer service is just savvy marketing. Always end self-help postings with “Did this answer your question?”

Customer 89

Customer Custom Services High Tech 89

Startup Professionals Musings

FEBRUARY 19, 2023

Entrepreneurs talk to customers and competitors talk to each other about the new trends and technologies they see. Most people agree that even negative media attention is better than none. Evaluate customer response prior to development. Customer feedback is required to get it right, and hidden time is wasted time.

Marketing 105

Marketing Startup Search Engine Optimization Ideas 105

Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg? .

Technical Review 384

Technical Review SEM SEO Marketing 384

Startup Professionals Musings

MAY 23, 2020

Entrepreneurs talk to customers and competitors talk to each other about the new trends and technologies they see. Most people agree that even negative media attention is better than none. Evaluate customer response prior to development. Customer feedback is required to get it right, and hidden time is wasted time.

Search Engine Optimization 174

Search Engine Optimization Ideas Startup Customer 174

Startup Professionals Musings

JANUARY 17, 2020

If you can brand yourself as someone to remember, and someone who can deliver, I assure you that you will have no trouble finding investors, as well as customers. So how do you develop that reputation such that everyone believes in you, and customers jump to try your solution first? Show total respect for all customers and investors.

Entrepreneur 129

Entrepreneur Examples Blogging Customer 129

Startup Professionals Musings

NOVEMBER 11, 2019

Virtual living: the rise and growing dominance of social media. This gives rise to the personalization and customization that we all want. Analytics will soon drive nearly all business decisions for any company that wants to remain relevant to its customers. Crowdsource: putting your audience to work beyond customers.

Technology 97

Technology Social Media Startup Entertainment 97

Startup Professionals Musings

FEBRUARY 19, 2022

To be successful starting a business, you don’t have to be a fabulous person, but it helps. But the entrepreneurs that have it, including Elon Musk and Richard Branson, seem to be able to effortlessly get team members, investors, and customers to follow them anywhere. They are reliably consistent, and unafraid to ask for help.

Entrepreneur 139

Entrepreneur Social Media Startup .Net 139

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

Media 59

Media Marketing Social Media Resource 59

Southern California Edison Blog

SEPTEMBER 11, 2017

As new clients partner with us and we continue to expand our extensive fiber optic network infrastructure, it is time to refresh our brand in a way that emphasizes our mission, successes and outstanding customer-focus. As part of our customer-oriented approach to business, we are also joining social media!

Customer 45

Customer Custom Southern California Case Study 45

Startup Professionals Musings

JUNE 30, 2014

I can attest from experience that publishing a regular blog to properly showcase your brand value, even before you have it, is a most cost effective approach in time and money. For blogging to work, you need to do it consistently and frequently, at least once a week, or the value evaporates. Cultivate early customers.

Startup 101

Startup Blogging Writing Google 101

Both Sides of the Table

JANUARY 26, 2013

One of the advantages of blogging, using social media, public speaking, etc as a VC is that you get a more nuanced view of these shifts by watching your own successes and failures. They help create confidence amongst your staff in your future. But succinctly this press places a marker in the ground for your company.

Startup 355

Startup Funding News Press 355