Startup Professionals Musings

APRIL 22, 2020

If your business is to be a thought leader in the social media world, you need a system of grading how much influence you have online, much like the original Klout score, as explained in the classic book on this subject, “ Klout Matters ,” by Gina Carr and Terry Brock. Allocate some time to spend on social media.

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Startup Professionals Musings

MARCH 9, 2019

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. With social media, it is also important to identify how many people see your message as remarkable.

Social Media 98

Social Media Media Metrics Satisfaction 98

Eric Greenspan

MAY 29, 2010

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash.

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Social Media Customer Custom Media 214

Startup Professionals Musings

SEPTEMBER 9, 2023

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends.

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Startup Professionals Musings

MARCH 20, 2023

Instead, they need to validate a customer problem and real market need first. Don’t create solutions looking for a problem , since investors ignore these, and customers other than early adopters will be hard to find. I say again, customers buy solutions, not technology. Look for customer willingness and ability to pay.

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Customer Custom Social Media Technology 110

Startup Professionals Musings

JULY 11, 2013

As I visit the websites of many startups, as well as more mature businesses, I still too often see a “contact” page offering nothing but a sterile form for customers to submit, never to be heard from again. Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only.

Social Media 99

Social Media Customer Custom Media 99

Startup Professionals Musings

DECEMBER 6, 2012

As I visit the websites of many startups, as well as more mature businesses, I still too often see a “contact” page offering nothing but a sterile form for customers to submit, never to be heard from again. Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only.

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Social Media Customer Custom Media 91

socalTECH

SEPTEMBER 7, 2011

Los Angeles-based BackAtYou.com , a new startup headed by former SodaHead.com founder Michael Glazer, launched itself Wednesday, saying it is providing a self-service platform to help business owners and marketers to create, launch, and analyze social media marketing campaigns and promotions.

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Social Media Media Marketing Los Angeles 206

Startup Professionals Musings

DECEMBER 25, 2021

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process.

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Customer Custom Sales Social Media 136

Startup Professionals Musings

DECEMBER 18, 2020

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I summarize the key elements of the transformation as follows: Customers are seeking control in a run-away world.

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Customer Custom Social Media Technical Review 173

Startup Professionals Musings

FEBRUARY 4, 2023

Businesses see this as the Holy Grail for finally being able to predict who, where, and when customers will buy their existing solutions, and what their future solutions must look like to be attractive. I found some help in this regard from a classic book, “ Humanizing Big Data ,” by leading consumer researcher Colin Strong.

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Customer Custom Social Media Research 115

Startup Professionals Musings

DECEMBER 23, 2020

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends.

Customer 150

Customer Custom Design Product 150

socalTECH

MARCH 14, 2018

As part of our sponsor relationship with the conference, we're running a series of interviews with speakers from the conference about their experience in the area of recurring revenues, customer service, and similar topics. What's the biggest lesson you've learned about retaining and keeping your customers using the subscription model?

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Customer Custom Conference Social Media 166

Startup Professionals Musings

DECEMBER 22, 2021

As I talk to many of you in my role as business advisor, I still often hear the concern for maximum return to the business and stakeholders, more than a passion for sustainably enriching the lives of your customers and team. This applies to your own team, as well as customers. Make every customer experience memorable.

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Customer Custom Satisfaction Metrics 114

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Top social networks are Facebook (1.2 billion users).

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Social Media Media Startup Tips 108

socalTECH

MARCH 24, 2021

Los Angeles-based Worth Network, a new software startup, is aiming to help marketers reach more consumers via organic Instagram posts, the company said today. The company says it has built software that identifies a brand's best customers on social media and converts them to marketers by paying them to post organic Instagram stories.

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Networking Marketing Social Media Organization 203

socalTECH

JANUARY 4, 2011

San Diego-based ShowUhow , which develops video-based sales and product information for online retailers and manufacturers, said today that it has added a suite of social media integration features for the firm's offering. ShowUhow is venture backed by Syncom Ventures, and raised a round of capital back in August. READ MORE>>.

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Social Media Media Sites San Diego 162

Eric Greenspan

MAY 9, 2013

When you want my help, ask, in a message. About me: I’m a dad, a social research marketer, customer service champion, closet chef, TEDster. In doing so, we “listen” to social conversations and match consumers with sellers of products and services that they truly seek to purchase.

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Social Media Media IBM IBM 117

Startup Professionals Musings

SEPTEMBER 19, 2020

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Help visitors navigate. Refresh it often. Skip the Flash videos.

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Customer Custom FAQ Technical Review 160

socalTECH

APRIL 16, 2010

Los Angeles-based Break Media , the online operator of a network of sites focused on men, announced Friday morning that it has launched a new division focused on CPA, performance marketing. Break Media said that Apogee Media Network will focus on customer acquisition, email marketing, and social media for advertisers, on a CPA-basis.

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Social Media Media Marketing Advertising 230

Startup Professionals Musings

JUNE 5, 2019

Too many business owners still think of “ customer support ” as an after-sale process to rectify customer problems with completed transactions. With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers.

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Customer Custom Company Companies 84

Startup Professionals Musings

MARCH 12, 2017

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. With social media, it is also important to identify how many people see your message as remarkable.

Social Media 69

Social Media Media Metrics Satisfaction 69

Tech.Co

NOVEMBER 28, 2022

TikTok is struggling to make a dent in the world of US and European ecommerce , and has now enlisted the help of a number of startups to try and reverse that trend and bring the Live Shopping craze sweeping Asia to other markets. Should Tech Giants Stop Trying to Make Social Commerce Happen? TikTok Teams Up With Ecommerce Startups.

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Social Media Startup Commerce News 151

TechEmpower

NOVEMBER 13, 2023

Leveraging LLMs to help users fill in text, whether it’s by providing starter content, samples, or highly personalized tips, makes their lives easier. So instead, we fill it with a completely custom blurb, written just for him: Hello! Now that AI is here to help, every textbox is an opportunity to help a customer through the challenge.

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Generative AI Artificial Inteligence TechEmpower Tips 295

socalTECH

SEPTEMBER 27, 2012

San Diego-based StockTwits said today that its service is gaining traction with corporate customers, with over 200 investor relations departments now using its service. StockTwits said that Dell, Verizon, FedEx, and many others are using its service to distribute financial information--in a compliant way--to social media users.

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Customer Custom Social Media San Diego 145

Startup Professionals Musings

MAY 5, 2013

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics.

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Social Media Media Entrepreneur Metrics 102

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

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Social Media Media Startup Social Network 106

Tech Zulu Event

MAY 19, 2016

While social media can be a powerful way for businesses to interact with audiences, there are many costly mistakes that can be made in this area. Many mistakes, of course, never reach the media but they can still harm the bottom line of your business. If you’re on social media, sooner or later you will be attacked.

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Social Media Media Entrepreneur Content 56

Both Sides of the Table

AUGUST 11, 2021

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no

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Product Platform Advertising Acquisition 424

Startup Professionals Musings

APRIL 26, 2012

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Jim Sterne, who has written six books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics.

Social Media 98

Social Media Metrics Media Startup 98

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Social Media 115

Social Media Media Startup Social Network 115

Startup Professionals Musings

MARCH 16, 2019

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process.

Customer 107

Customer Custom Sales Social Media 107

Startup Professionals Musings

JULY 13, 2022

You may feel good when that first burst of customers arrives, but don’t assume that “ word of mouth ” and those early adopters will grow your business to match your dreams of success. In these days of global competition via multiple channels, you need continuous marketing to find more customers. They won’t find you.

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Technical Review Social Media Conference Customer 142

Startup Professionals Musings

JANUARY 27, 2017

Customer service has traditionally been a support function to respond to customer initiated requests, meaning someone waits for the phone to ring or for a website support request form. The old days of routing a customer to a single phone queue for any request will quickly kill any brand loyalty or advocate referral.

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Customer Custom Services Technical Review 95

Tech Zulu Event

DECEMBER 10, 2013

has appointed Matt Monahan as its VP Social Media Marketing to stir its digital business acceleration. Monahan will be in charge of managing Science’s social customer acquisition companies like EverySignal and Madrigold. LA-based Science Inc.,

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Social Media Media Marketing Startup 82

socalTECH

OCTOBER 19, 2018

Earlier this month, Los Angeles-based Catalog (www.catalog.cc), a startup developing artificial intelligence software to help independent visual artists scale their content production efforts, announced it raised $1.5M To bundle all of these components requires you to have customers with similar needs. in a seed funding round.

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Help IP Content Google 133

socalTECH

JUNE 14, 2013

However, DogVacay , the Santa Monica-based startup which offers up an online service to help connect dog owners with people to watch their pets, has a secret weapon -- cute dog and puppy photos. kennel boarding media social dogvacay photos cute' Does it work? READ MORE>>.

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Customer Custom Santa Monica Social Media 216