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The Convergence of Social Media & Traditional Radio

Eric Greenspan

What I mean by this is we do radio better by building it around the web, social media and traditional marketing strategies alongside, behind and wrapped around our radio shows. For one, we built a following by using Facebook and Twitter and other social networking sites. We built unique websites for each show.

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How To Begin Using Social Media In Your Business

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%.

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The End of the Web? Don’t Bet on It. Here’s Why

Both Sides of the Table

Fred Wilson recently posted a great video on his blog with the CEO of Forrester Research, George Colony. In it he asserts that the web is dying and in its ashes will see the rise of the “App Internet.” This blog post lays out my case. The web is dying and will be replaced by “the App Internet.”

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Social Media Brand Image Guidelines for New Businesses

Tech Zulu Event

For new businesses, social media marketing may seem a bit overwhelming. Here are four steps to help you get started building a great social media presence. An example of a company with well-executed branding is Coca Cola®. Construct a social media style guide. Invest in a professional brand.

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Too Busy for Social Media Marketing Could Be Fatal

Startup Professionals Musings

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

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Don’t Be Too Busy for Social Media Marketing

Startup Professionals Musings

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.